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A REPORT ON BUSINESS IDEA FOR RESTAURANT BUSINESS 7 Minutes Restaurant

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Page 1: Marketing

A REPORT ON BUSINESS IDEA FOR RESTAURANT BUSINESS

7 Minutes Restaurant

Page 2: Marketing

WHY 7 MINUTES RESTAURANT ?

Seven days in a week Seven wonders in world Lucky number Seven Seven colors of the rainbow In 7 minute’s “today‘s special menu” at your table within Seven minutes

Page 3: Marketing

COMPANY OVERVIEW

• Vision To be the leader in restaurant business by offering

combination of special customer care and hygienic food.

• Mission To provide healthy and fast services to customer,

be committed to provide our special services with consistency and increase the size of our business.

• Goal Satisfy unmet wants of consumer with unique

features of product and services and earning profit.

Page 4: Marketing

OBJECTIVE OF COMPANY

To provide blend of traditional Nepali and western style.

To earn profit. To provide healthy eating place. Promoting healthy eating habits among our

customer. Promoting healthy food and nutrition.

Page 5: Marketing

PRODUCT AND SERVICES:

Products

Food Menu

Nepali menuContinental MenuIndian MenuChinese MenuKorean Menu

Beverages

Alcoholic(Beer, Whiskey, Rum, Jin, Vodka, Wines, Cocktails, etc)Soft DrinksFruit JuiceHot Beverages(Green tea, Coffee, Hot Chocolate, etc)Nepali Wines(Kodo, Tomba, Marpha, Jomsom apple wine, Jhaneko raksi, etc)

Page 6: Marketing

PRODUCT AND SERVICES:

7 Minutes Menu

Fresh Fruit Juiced

Organic Coffee & Tea

Chyangra Soups

Burger and Sandwich

Shaved Root Vegetable Salad

Roasted Cauliflower with salted yoghurtCarrot-Ginger Chicken and Rice

Page 7: Marketing

MARKETTarget Customer Middle and high class people. Busy Professional people who prefer to eat healthy foods Universities students Tourist

Page 8: Marketing

CONSUMER FEEDBACK ANALYSIS Location driven. More demand for Organic food. Friend’s gossip is major source of awareness. Tasty and hygienic food is must. Cleanliness and Sanitation adds value.

Page 9: Marketing

Menu Normal 7 M CardNepali menu Rs. 127-Rs. 597

10 % discount on Normal Rate

Continental Menu Rs. 197- Rs. 997Indian Menu Rs. 97-Rs.497Chinese Menu Rs. 247-Rs. 747Korean Menu Rs. 247- Rs.597

PRICINGBasic Food

BeveragesBar Menu AmountAlcoholic Rs. 247 and

aboveSoft Drinks Rs. 77 – Rs. 247Fruit Juice Rs. 127 – Rs. 447Hot Beverages Rs. 77 – Rs. 447Nepali Wines Rs. 47-Rs. 777

Page 10: Marketing

PRICING

7 Minutes Menu

Dishes PriceFresh Fruit Juice Rs. 127Organic Coffee & Tea Rs. 97 & 47Chyangra Soups Rs. 197Burger and Sandwich Rs. 127 & Rs. 97Shaved Root Vegetable Salad

Rs. 97

Roasted Cauliflower with salted yoghurt

Rs. 127

Carrot-Ginger Chicken and Rice

Rs. 247

Page 11: Marketing

COMPANY’S STRATEGY FOR BRAND IMAGING

Hygienic and tasty foods Recruitment of highly qualified employees Commitment and dedication towards quality and

services Clean and sanitary environment Aggressive marketing

Page 12: Marketing

BUDGETINGParticulars Cost (Rs. In lakhs)

Interiors and layout design 1

Furniture and kitchen assets 2.5

Rent (Restaurant Building) for first year

1

First month salary to staff 0.25

Advertising campaign 0.5

Inventory stock 0.25

Total startup Cost 5.5

Page 13: Marketing

OPERATION PLAN

Location Nagarkot

Area Covered: 5000 Sq. ft

Rent Rs.200 per Sq.ft (per annum)

Page 14: Marketing

Particulars Amount(in lakhs)SalesFood 3Beverages 2.5Others 2Total Sales Revenue 7.5Less: ExpensesDirect Cost 2Gross Profit 5.5Less: Operating Expenses 2.5Net Operating Profit 3Less: Amortization 1EBDT 2Less: Depreciation 0Net Profit 2

Income Statement

Page 15: Marketing