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A REPORT ON BUSINESS IDEA FOR RESTAURANT BUSINESS
7 Minutes Restaurant
WHY 7 MINUTES RESTAURANT ?
Seven days in a week Seven wonders in world Lucky number Seven Seven colors of the rainbow In 7 minute’s “today‘s special menu” at your table within Seven minutes
COMPANY OVERVIEW
• Vision To be the leader in restaurant business by offering
combination of special customer care and hygienic food.
• Mission To provide healthy and fast services to customer,
be committed to provide our special services with consistency and increase the size of our business.
• Goal Satisfy unmet wants of consumer with unique
features of product and services and earning profit.
OBJECTIVE OF COMPANY
To provide blend of traditional Nepali and western style.
To earn profit. To provide healthy eating place. Promoting healthy eating habits among our
customer. Promoting healthy food and nutrition.
PRODUCT AND SERVICES:
Products
Food Menu
Nepali menuContinental MenuIndian MenuChinese MenuKorean Menu
Beverages
Alcoholic(Beer, Whiskey, Rum, Jin, Vodka, Wines, Cocktails, etc)Soft DrinksFruit JuiceHot Beverages(Green tea, Coffee, Hot Chocolate, etc)Nepali Wines(Kodo, Tomba, Marpha, Jomsom apple wine, Jhaneko raksi, etc)
PRODUCT AND SERVICES:
7 Minutes Menu
Fresh Fruit Juiced
Organic Coffee & Tea
Chyangra Soups
Burger and Sandwich
Shaved Root Vegetable Salad
Roasted Cauliflower with salted yoghurtCarrot-Ginger Chicken and Rice
MARKETTarget Customer Middle and high class people. Busy Professional people who prefer to eat healthy foods Universities students Tourist
CONSUMER FEEDBACK ANALYSIS Location driven. More demand for Organic food. Friend’s gossip is major source of awareness. Tasty and hygienic food is must. Cleanliness and Sanitation adds value.
Menu Normal 7 M CardNepali menu Rs. 127-Rs. 597
10 % discount on Normal Rate
Continental Menu Rs. 197- Rs. 997Indian Menu Rs. 97-Rs.497Chinese Menu Rs. 247-Rs. 747Korean Menu Rs. 247- Rs.597
PRICINGBasic Food
BeveragesBar Menu AmountAlcoholic Rs. 247 and
aboveSoft Drinks Rs. 77 – Rs. 247Fruit Juice Rs. 127 – Rs. 447Hot Beverages Rs. 77 – Rs. 447Nepali Wines Rs. 47-Rs. 777
PRICING
7 Minutes Menu
Dishes PriceFresh Fruit Juice Rs. 127Organic Coffee & Tea Rs. 97 & 47Chyangra Soups Rs. 197Burger and Sandwich Rs. 127 & Rs. 97Shaved Root Vegetable Salad
Rs. 97
Roasted Cauliflower with salted yoghurt
Rs. 127
Carrot-Ginger Chicken and Rice
Rs. 247
COMPANY’S STRATEGY FOR BRAND IMAGING
Hygienic and tasty foods Recruitment of highly qualified employees Commitment and dedication towards quality and
services Clean and sanitary environment Aggressive marketing
BUDGETINGParticulars Cost (Rs. In lakhs)
Interiors and layout design 1
Furniture and kitchen assets 2.5
Rent (Restaurant Building) for first year
1
First month salary to staff 0.25
Advertising campaign 0.5
Inventory stock 0.25
Total startup Cost 5.5
OPERATION PLAN
Location Nagarkot
Area Covered: 5000 Sq. ft
Rent Rs.200 per Sq.ft (per annum)
Particulars Amount(in lakhs)SalesFood 3Beverages 2.5Others 2Total Sales Revenue 7.5Less: ExpensesDirect Cost 2Gross Profit 5.5Less: Operating Expenses 2.5Net Operating Profit 3Less: Amortization 1EBDT 2Less: Depreciation 0Net Profit 2
Income Statement