Simple Tips to Effectively Engage a Student to Contact YOU

Marketing a Non-Profit to a College Student

By: Angelyn AliceaBonner Senior Intern

Overview•Behind the Volunteer: Getting to Know Your Target Market•Methods to Market: Getting the Message to the Students

Marketing to a College Student2

Behind the Volunteer

Getting to Know Your Target Market

Marketing to a College Student3

Why PEOPLE volunteer…

Marketing to a College Student4

Achievement RecognitionPersonal GrowthGiving Something BackBrining about Social ChangeFamily TiesFeelings of Belonging

http://www.nald.ca/fulltext/heritage/ComPartnE/pdfdocs/Whypeopl.PDF

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"Those who "Those who criticize this criticize this generation generation forget who forget who raised it.” raised it.”

– – Anonymous Anonymous

Why PEOPLE DON’T volunteer…

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Disorganized managementLack of board supportStaff indifferenceLimited training and orientationLack of contact and supportWrong assignmentPerks that are withdrawnInsufficient funding

http://www.nald.ca/fulltext/heritage/ComPartnE/pdfdocs/Whypeopl.PDF

Why a College Student?

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Need the ExperienceResumeWilling to work for FREERadicalsThey are the

future!!!

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Methods to Market

Getting the Message to the Students

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•Flyers•Social Networking

•School Service Initiatives

FLYERS

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Flyers…What makes them effective?

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K.I.S.S. – “Keep it simple stupid”White SpacePointing Device and Eye MovementAttractive Flyers

Flyers…What makes them effective?

Marketing to a College Student12

K.I.S.S. – “Keep it simple stupid”White SpacePointing Device and Eye MovementAttractive Flyers

Flyers…What makes them effective?

Marketing to a College Student13

K.I.S.S.- “Keep it simple stupid”

Maximum 3 Fonts No Curvy, hard-to-read fonts Easy-to-understand pictures

Short Messages: Enough for the person to be able to glance at and see what it is that you are talking

about without spending 5 minutes reading a paragraph that you could have said in two

words.

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Flyers…What makes them effective?

Marketing to a College Student15

K.I.S.S. – “Keep it simple stupid”White SpacePointing Device and Eye MovementAttractive Flyers

Flyers…What makes them effective?White Space: the empty spaces in a

designNot always whiteRULE: All of the space in a flyer does not

need to be taken up by content.

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Flyers…What makes them effective?

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K.I.S.S. – “Keep it simple stupid”White SpacePointing Device and Eye MovementAttractive Flyers

Flyers…What makes them effective?Gutenberg DiagonalEye MovementPointing Devices

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Marketing to a College Student23http://www.llrailings.com/scrapbook/Iron%20Flyer.jpg

Flyers…What makes them effective?

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K.I.S.S. – “Keep it simple stupid”White SpacePointing Device and Eye MovementAttractive Flyers

Flyers…What makes them effective?Colored PaperTextured PaperPlacement on “Hot-Spots”Be Innovative and Different

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Rave PartyRave PartyFriday, June 5th, 2009

Rinker Field House10:00pm-1:00am

BRING YOUR WHITE SHIRT, HIGHLIGHTERS,AND DANCE MOVES!!

Ad Activity:

What does this ad do well?

Marketing to a College Student34

Marketing to a College Student35

Social Networking

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School Service Initiatives

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AT STETSON…Center for Service LearningGreenfeatherITSVolunteer FairBonner

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QUESTIONS?!

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