Selected New and Bestselling Titles from Cengage Learning 2013

Marketing

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Marketing

Digital SolutionsDig into interactive, customisable content to discover new paths to learner engagement. www.cengage.com/MindTap

CourseMate brings course concepts to life with interactive learning, study and exam preparation tools that support the printed textbook.www.cengage.com/CourseMate

Qualtrics allows students to create and deploy surveys, and provides data for analysis. It’s a perfect solution for instructors who have students that conduct a survey project as part of their course. www.qualtrics.com

Digital content, eTextbooks, eChapters and online resources can all be purchased and accessed via our online store.www.cengagebrain.co.uk

Cengage Learning proudly presents a comprehensive package of print and digital products to fulfil your marketing course needs. Many of our textbooks can be packaged with additional resources that help make the educational process as effective and rewarding as possible. Our core digital solutions go beyond the textbook, to offer instructors and students a wealth of exciting and innovative resources.

For more information on our digital learning and teaching solutions please contact your local Cengage Learning representative or email us at emea.edureply@cengage.com

Marketing: A Global Perspective 1e (with CourseMate and eBook Access Card) Bronis Verhage, Georgia State University9781408064979 ©2013Written with a clear structure, managerial approach and engaging and lively writing style, Marketing: A Global Perspective offers a contemporary review of new priorities in marketing, as illustrated by a fascinating selection of analyses of world-class companies’ customer-focused strategies. The book has been written specifically for the EMEA market and aims to equip students with a professional attitude, as well as the knowledge and practical skills required to take advantage of international marketing opportunities.

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Principles of Marketing

Principles of Marketing Marketing Essentials 2e (with CourseMate and eBook Access Card)Sally Dibb, The Open University, UK and Lyndon Simkin, Oxford Brookes University, UK9781408075920 ©2013

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical.

MKTG7 Charles Lamb, Texas Christian University, Joseph Hair, Louisiana State University and Carl McDaniel, University of Texas, Arlington9781285091860 ©2014

MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies that students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today’s on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.

Introduction to Marketing 12eInternational EditionCharles Lamb, Texas Christian University, Joseph Hair, Louisiana State University and Carl McDaniel, University of Texas, Arlington9781133273875 ©2013

Engaging and thorough, Introduction to Marketing 12e, shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan.

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Marketing Essentials 7e Lamb, Hair and McDaniel ISBN 9781111221928 ©2012

Marketing: Concepts and Strategies 6e (with CourseMate and eBook Access Card)Sally Dibb, The Open University, UK, Lyndon Simkin, Oxford Brookes University, UK, William M. Pride, Texas A&M University and O. C. Ferrell, University of New Mexico9781408032145 ©2013

Perfect for students of all backgrounds and interest levels, Marketing: Concepts and Strategies combines a thorough overview of marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. The text takes students beyond the marketing mix, to recognize that in addition to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization’s strategizing.

Contemporary Marketing 16eInternational EditionLouis Boone, University of South Alabama and David Kurtz, University of Arkansas9781285092591 ©2014

Contemporary Marketing 16e continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. New edition features include extensive coverage of social media marketing, evolution of brand features & new end of chapter video cases.

Marketing 17eInternational EditionG. Tomas M. Hult, Michigan State University, William M. Pride, Texas A&M University and O. C. Ferrell, University of New Mexico9781285092607 ©2014

This popular, proven text provides students with the knowledge and decision-making skills they’ll need to succeed in today’s competitive business environment. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. Important topics discuss the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

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Marketing Foundations 5e Pride and Ferrell ISBN 9781133190974 ©2013

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Consumer Behaviour Consumer Behavior 6eInternational EditionWayne D. Hoyer, University of Texas, Austin, Deborah J. MacInnis, University of Southern California and Rik Pieters, Tilburg University9781133274490 ©2013

Consumer Behavior combines a foundation in key concepts from psychology, sociology, and anthropology with a highly practical focus on real-world applications for today’s business environment. This new edition of this popular, pioneering text

incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making.

Consumer Behavior: Science and Practice 1eInternational Edition Frank Kardes, University of Cincinnati, Thomas Cline, Saint Vincent College and Maria Cronley, Miami (Ohio) University9780538746861 ©2011

NEW EDITION COMINg FEB 2014

Consumer Behavior: Science and Practice, devotes ample attention to ‘classic’ consumer behaviour topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer

behaviour. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behaviour, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies.

CB5Barry Babin, Louisiana Tech University and Eric Harris, Pittsburg State University9781133629689 ©2014

CB5 includes essential consumer behaviour topics through a unique concept-driven presentation enhanced by online resources that appeal to today’s students and encourage participation. New end-of-part cases highlight today’s

challenges, and the latest consumer behaviour statistics and contemporary examples in this edition reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behaviour.

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Advertising and Promotion Advertising Promotion and Other Aspects of Integrated Marketing Communications 9eInternational EditionTerence A. Shimp, Moore School of Business and J. Craig Andrews, Marquette University9781133191421 ©2013

Emerging IMC topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional marketing. Shimp also includes must-know changes to environmental, regulatory, and ethical issues, as well as Marcom insights, place-based applications, privacy, global marketing, and of course, memorable advertising campaigns.

Advertising Campaign Strategy: A Guide to Marketing Communication Plans 5eInternational EditionDonald Parente and Kirsten Strausbaugh9781133588931 ©2013

Advertising Campaign Strategy 5e, not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to an IMC text.

Advertising and Integrated Brand Promotion 6eInternational EditionThomas O’Guinn, University of Wisconsin-Madison, Chris Allen, University of Cincinnati, Richard Semenik, Montana State University – Bozeman and Hans Rüdiger Kaufmann, EuroMed Research Business Institute9780538479868 ©2012

This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today’s most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of

contemporary topics and the latest advertising trends.

PROMO2 Thomas O’Guinn, University of Wisconsin-Madison, Chris Allen, University of Cincinnati and Richard Semenik, Montana State University - Bozeman9781133626176 ©2013

PROMO2 employs relevant ads, exhibits, and photographs to capture your students’ interest and through its concise writing style, gives them a solid understanding of promotion along with the challenges facing the promotion, advertising, and marketing industries

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International MarketingInternational Marketing 10eInternational Edition Michael R. Czinkota, Georgetown University and Ilkka A. Ronkainen, Georgetown University9781133588399 ©2013

International Marketing 10e offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The book now covers the marketing issues of both small- and medium-sized firms, as well as multi-national corporations.

International Marketing Strategy: Analysis, Development and Implementation 6e (with CourseMate and eBook Access Card)Isobel Doole, Sheffield Hallam University and Robin Lowe, Sheffield Hallam University9781408064290 ©2012

International Marketing Strategy 6e has been developed to help the student learn, understand and practice all of the elements of the international marketing strategy process. The main ethos of the text is that a fundamental element of international marketing is the development of competitive international marketing strategies which build upon, leverage and advance an organization’s competitive position across the globe.

Marketing ResearchMR2 Tom Brown, Oklahoma State University and Tracy Suter, Oklahoma State University9781133958413 ©2014

MR2 provides an exciting, innovative approach to Marketing Research that provides the material needed for a successful course. Thorough coverage of the basic research process is presented with a casual writing style and appealing visuals. In

addition the text has been vetted by an industry advisory panel.

Marketing Models 1eInternational Edition Dawn Iacobucci, Owen Graduate School of Management - Vanderbilt University9781133588108 ©2013

One of the larger challenges of teaching modeling is the issue of balancing quantitative skill sets with qualitative concepts. Students require familiarity with specific mathematical concepts and formulas in order to perform basic tasks. Many companies

routinely collect massive amounts of customer data, which requires marketing modelers to translate that data into information that may be used to make fact-based strategic and tactical decisions. This book was itself designed in part from a customer perspective, and each chapter also covers a marketing topic using the optimal methods.

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Basic Marketing Research 8eInternational Edition (with Qualtrics Printed Access Card)Gilbert Churchill, University of Wisconsin, Tom Brown, Oklahoma State University and Tracy Suter, Oklahoma State University9781133188520 ©2014

Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they’ve achieved that time and again. This edition is packed with the features that make it a best-seller, from study tools to updated content to an easy-to-read writing style. Plus, in this edition students learn more about how experts gather data and how to use it to turn greater profits.

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Marketing Research: a Methodological Foundation 10e Churchill/Iacobucci 9780538743778 ©2010

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Essentials of Marketing Research 5eInternational Edition William Zikmund, Oklahoma State University and Barry Babin, Louisiana Tech University9781133273431 ©2013

Essentials of Marketing Research 5e offers concise yet thorough coverage that delivers the essential information students need to skilfully use marketing research in making effective business decisions. It also equips readers with the skills to perform

basic, core marketing research tasks. The text succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm’s current and future needs

Business Research Methods 9eInternational EditionWilliam Zikmund, Oklahoma State University, Barry Babin, Louisiana Tech University, Jon C. Carr, Texas Christian University and Mitch Griffin, Bradley University9781133190943 ©2013

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing,

finance, accounting, and other business areas. Business Research Methods 9e is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

Services Marketing Services Marketing: an interactive approach 4eInternational Edition Raymond P. Fisk, University of New Orleans, Stephen J. Grove, Clemson University and Joby John, Bentley College9781285193908 ©2014

Services Marketing 4e covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions within service environments. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities that bring this topic to life.

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Internet MarketingSocial Media Marketing 1eInternational EditionMelissa S. Barker, Spokane Falls Community College, Donald I. Barker, Spokane Falls Community College, Nicholas F. Bormann, George Mason University and Krista E. Neher, Cincinnati State Technical and Community College9781133589273 ©2013

Social Media Marketing 1e promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.

Internet Marketing: Integrating Online and Offline Strategies 3eInternational EditionMary-Lou Roberts, Retired Professor of Marketing and Debra Zahay, Northern Illinois University9781133627012 ©2013

This text works on the premise that the Internet, whether used as a medium of communication or as a channel of distribution, is only one component of the contemporary marketer’s arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Selling & Sales Management

Services Marketing: concepts, strategies and cases 1eK. Douglas Hoffman, Colorado State University, John E.G. Bateson, Group Chief Executive Officer, SHL Group plc, Emma H. Wood, Leeds Metropolitan University and Alexandra J. Kenyon, Leeds Metropolitan University9781844808137 ©2009

Services Marketing provides a comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.

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Hoffman/Bateson: Services Marketing, International Edition 4e ISBN 9780538476454 ©2011

SELL3Thomas Ingram, Colorado State University, Raymond LaForge, University of Louisville and Ramon Avila, Ball State University9781133188322 ©2013

SELL3 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major organizations.

Sales Management: Building Customer Relationships and Partnerships 1e International Edition Joseph Hair, Louisiana State University, Rolph Anderson, Drexel University and Barry Babin, Louisiana Tech University9780538743921 ©2009

Sales Management is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. The text reflects current trends and is designed to prepare students for the additional management responsibilities they are likely to encounter in the real world.

Retailing

B2B Marketing Business Marketing Management 11eInternational EditionMichael Hutt, Arizona State University and Thomas Speh, Miami University – Ohio9781133189572 ©2013

Reflecting the latest trends and issues, this market-leading text delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today’s dynamic B2B market. Highlighting the similarities, and emphasizing the differences, between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behaviour, relationship management, and the ensuing adjustments required in the marketing strategy elements used to reach organizational customers.

Marketing Channels: a Management View 8eInternational EditionBert Rosenbloom, Drexel University9780538477604 ©2012

The market leading Marketing Channels: A Management View 8e is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Marketing Channels

Marketing Strategy/Marketing Management Marketing Strategy: Text and Cases 6eInternational EditionO. C. Ferrell, University of New Mexico and Michael Hartline, Florida State University9781285170435 ©2014

This text presents strategy from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today, helping students develop a customer-oriented

market strategy and market plan. An emphasis on critical thinking enables students to understand the essence of how marketing decisions fit together to create a coherent strategy. Well-grounded in developing and executing a marketing plan, the text offers a complete planning framework, thorough marketing plan worksheets, and a comprehensive marketing plan example for students to follow.

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MM4Dawn Iacobucci, Owen Graduate School of Management - Vanderbilt University9781133629382 ©2014

MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, while useful exhibits and graphics further describe key principles. New coverage highlights the importance of social media as well as the impact of consumer behaviour on successful marketing management.

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Green Marketing Management 1eInternational Edition Robert Dahlstrom, University of Kentucky9781111530372 ©2011

Green Marketing Management helps individuals make informed decisions about choices that impact the environment. This insightful new text provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a

detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the text reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.

Also Available:

Moutinho/Southern: Strategic Marketing Management: a Process Based Approach 1e9781844800001 ©2010

Dibb/Simkin: Marketing Planning 1e9781844807826 ©2008

Retailing 8e International Edition

Patrick Dunne, Texas Tech University, Robert Lusch, University of Arizona and James Carver, Auburn University9781285091136 ©2014

This book emphasizes the creative and analytical aspects of retailing, with special emphasis on the impact of the Internet and continuing changes in the global economy. Authors Dunne, Lusch, and Carver draw on their expertise as seasoned instructors and retail authorities, including abundant, real-world examples and case studies to help students understand the intricacies of retail management.

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