Marketing Analysis Template<insert year i.e. 2013>

2

The funnel process for customers:Target audience to loyal customer

51% 95%

3

The funnel process for customers:Overall comparison to 2012

2012 customer conversions

2013 customer conversions

4

Average number of purchases per customer

1 Potential customers 2 Existing/loyal customers

3 Overall average

Mean: 2.33Mode: 2Median: 3

55

How did they hear about us?

6

Most successful marketing channelsat converting

(NB: stats are made up to give you an example and template to work from)

7

Overview of cost per sale

Total cost of advertising over year

No. of potential customers in this marketing channel

No. of potential customers responding to advert

No. of potential customers making a purchase

Cost of advert per customer

Value of purchase = £50. So profit per customer is…

Example £1,000 500 100 60 (£1K/60=)£16.67

£33.33

Google Adwords

Email marketing

Groupon

Event

Leaflet drop

Etc, etc

20% 60%

XX% XX%

XX% XX%

XX% XX%

XX% XX%

XX% XX%

XX% XX%

8

Event analysis: <INSERT EVENT NAME><INSERT EVENT DATE>

Feedback from the event

Average score: X (NB: You should have given event attendees feedback forms at the end and asked them to rate out of 10)

Suggested topics:NB: On the feedback forms it’s always useful to ask event attendees what topics/events would interest them for future events. List the most popular here.•Speaker 1•Speaker 2•Speaker 3

Suggested speakers:NB: On the feedback forms if applicable, it’s always useful to ask event attendees what speakers would interest them for future events. List the most popular here:•Speaker 1•Speaker 2•Speaker 3

9

Overall: why customers didn’t buy

10

Conclusions from customer analysis 2013

• Conclusion 1• Conclusion 2• Conclusion 3• etc

11

Recommendations for 2014 marketing to customers

• Recommendation 1• Recommendation 2• Recommendation 3• etc