marketing analyst taj mcnamara
TRANSCRIPT
MARKETING STRATEGY ANALYST My core approach is customer centric; that makes my mind a lot more amiable to think like customers- to see from many angles. My research /preparation skills advise me of client personas & challenges when approaching a project to keep me grounded in reality and allow me to apply strategies such as Occam’s razor. Data trends & patterns without a "customer mindset" will always complicate thinking and can obscure creative thought. Analysis requires having a open mind, a high level ofinquisitiveness and after hearing a ambiguous business question; a deep desire to �nd new and better ways to use data to answer those ambiguous questions. I don’t worry about the if & how it will work, I save that for later in the process. It is important to see both the ‘forest’ & the ‘trees’. I am detailed, disciplined, & creative to seek out possibilities and the non-obvious.
converting analysis into strategyto articulate findings and strategies
clearly and effectively
TAJ MCNAMARA
Exceptional analytic skills
Flexibility and [positive attitude to thrive
Strong communication skillsDetail oriented and well organized
Strong work ethicDesire to own projects from inception to presentation Ability to collaborate with diverse functional areasProficiency in Excel, Word, and PowerPoint Proficiency using SQL, working knowledge of databases
Strong visual presentation skillsExperience with direct marketing and fundraising
Contribute to the success of our clients’ fundraising efforts
FINANCIAL CONSIDERATIONSAnalyze the ongoing performance of
fundraising campaigns, including changes in donor response and gift revenue, as well
as the impact of these campaigns on targeted segments of the donor population
ACHIEVEMENT FOCUSAnalyze the ongoing performance of
fundraising campaigns, including changes in donor response and gift revenue, as well as the impact of these campaigns on targeted
segments of the donor population.
INNOVATIVE THINKING
PRIORITIZATION ANALYSISPromote improvements to reporting and data
capabilities that will enhance corporate visibility into program performance and
systematic identification of opportunities that improve client outcomes
DESIGN/ENGINEERADOBE CS
MARKETINGSKILLS
DATAMINING
MEDIAPRESENTATION
LEARNINGAGENDA
FUNDRAISINGPERFORMANCE
ANALYSIS
PROJECTPLANNING& ANALYSIS
IDEA TO PROJECTCONCEPT FLOW
DATA MINING &ANALYSIS
TREND DISCOVERYRESEARCH
BUDGET/PROJECTMANAGEMENT
Partner with Advancement and Marketing teams to develop a Learning
Agenda, read statistical significance of direct marketing tests, and recommend strategic
changes based on test outcomes