marketing and advertising portfolio

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Pizano B FOLIO PORT ernardo vr Marketing Sr Targeted

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Marketing professional with six years of experience conceptualizing and orchestrating diverse marketing campaigns that effectively reinforce and build brand images. Specialization in Hispanic audience, while encompassing broader groups and interests.

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Page 1: Marketing and Advertising Portfolio

PizanoB

FOLIOPORT

ernardo

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Marketing S$r)$#(

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Targeted

Page 2: Marketing and Advertising Portfolio

Social media

QR codes for resume and portfolio

Contact info

Pizano’s Resume-brief-I’m sending it in!

Everything starts with a question, right? You got a target? I got talent, experience and most important, passion for marketing.

LOVEMARKS,This paper airplane includes an insert of a brief version of my resume (as shown).The insert also includes links to my detailed resume, portfolio and social media sites used. Printed on glossy paper/11x17 and attached to the cover of my printed resume/CL package, this simple but effective tool delivers the marketing promise.

and standing out from the crowd.

It’s all about creatingbeing creative

Insert See photo URL for credits

Page 3: Marketing and Advertising Portfolio

“ONE WORD: creative”Herbie Martínez, Sales Manager-Univision Radio

This is marketing!”

“He has demonstrated a real zeal for marketing.” Patty Fadhouli, Marketing Director-Charming Charlie

Larry Smith, Sales Manager-Multimedios Group

“I am impressed.NOW

Recommendations

Page 4: Marketing and Advertising Portfolio

Recommendations

“The creative strategy ispowerful and convincing.”

Cesar Martínez-General Sales Manager, Nartex Labs USA

“ The creative content and format he has applied to the project has changed the structure of how advertisers plan to develop their products.”

Danny González, General Manager-Azteca America Houston

“We have been truly impressed with the way he tackles marketing.” Nancy Zastudil, Program Manager-Cynthia Woods Mitchell Center for the Arts, University of Houston

“HE IS THE MARKETING GUY!”Erika Garza, Events and Promotions Manager-Publicidad Latina

Page 5: Marketing and Advertising Portfolio

Guerrilla Marketing

PublicitariasMarketing

Strategies

PUBLICIDAD

Brand PositioningA

dv

ert

isin

gProyectos integralesM)r+#$&'( Pr,p-)./

Promotional Marketing

SALES PROMOTIONS

LANZAMIENTOS Social media

&

Patrocinios

Television

Campañas

OUTDOOR

Page 6: Marketing and Advertising Portfolio

B

This is a selection of my marketing work. In it you will find executed work, as well as proposals and ideas covering the wide spectrum of marketing; from branding, positioning, campaigning and non-profit work, to promotions and events.

Communicating with a target is what I enjoy doing, and I consider it my strongest skill.

I hope you like it, as much as I did developing every single project.

Pizano

Page 7: Marketing and Advertising Portfolio

QUIENES SOMOS? Who are we?

Client: Multimedios Television

Brief:▶Utilizing Multimedios’original positioning statement ( “El canal que todos vemos,” The channel that we all tune into ) and emphasizing that its audience comes not only from Nuevo Leon but from all Mexico, Houston and Central America, will help broaden the public perception of the network ( from a niche Monterrey-based channel to a broader Hispanic-targeting channel ). This will open up a wide range of possibilities for growth.

▶Campaign would feature city officials, celebrities and recognizable individuals from Houston

▶Main goals:▶Create interest and awareness▶Increase audience▶Increase client portfolio and sales

Medium: Print, internet, promotions, guerrilla, radio and television

pizanob@

gmail.com

REPOSITIONING

SOMOSNUEVO LEON

SOMOSEL SALVADOR

SOMOS SOMOS SOMOSHOUSTONMICHOACANDISTRITO FEDERAL

We are

Ponle en Multimedios!EL CANAL QUE TODOS VEMOSSOMOS

Tune into Multimedios!

-We are the channel that we all tune into-

Strategic Advertising& Targeted Marketing

Repositioning Marketing Campaign for Multimedios HoustonMultimedios Television-#1 Network in Northern Mexico and now positioning in the US

USA281-9125955

MEXICO55-4881-2950

Page 8: Marketing and Advertising Portfolio

Advertising Campaign Management for Multimedios Television

SALES

SALES-Closed and managed accounts like Nartex Labs and Rosetta Stone, secured strong advertising alliances, sold & coordinated multiple events and developed media kit and other marketing material

Strategic Advertising& Targeted Marketing

[email protected]

USA/281-9125955MEXICO/55-4881-2950

KEY POINTS▶

ACCOUNT MANAGEMENT-Communicated with all departments, directed creative process, contracted talent, attended shootings and editing, presented final material for approval and collected payments See photo URL for credits

Page 9: Marketing and Advertising Portfolio

VIRAL

For two months and through selfies, Houstonians capture and share what they like about their city. Campaign includes internet, print advertising and street teams. Most voted photo receives $1000-cash prize, and 9 other popular photos receive $100 each. Recognizable locals join the campaign to deliver 5 community projects, each for $1000 dollars.

!"#$H%&'!%(

"!’'Lets make a difference!Cause we love it!

SHARE it

Strategic Advertising& Targeted Marketing

[email protected]

USA/281-9125955MEXICO/55-4881-2950

Promotion Campaign for the City of Houston

KEY POINTS

See photo URL for credits

Page 10: Marketing and Advertising Portfolio

NON-PROFIT

Secured advertising space with MMTV-Channel 43 and developed social media plan. Plan included 5 different pages, Facebook functioning as the main portal. These platforms featured information and content about the opening event and, thereafter, updates, galleries and stories about the organization itself.

Strategic Advertising& Targeted Marketing

[email protected]

USA/281-9125955MEXICO/55-4881-2950

Publicity Program for Latino Learning Center

KEY POINTS

See photo URL for credits

Fashion Show with the Stars-Opening event presented designer Macario Jimenez and special guests Miss Universe-Ximena Navarrete, Amanda Miguel, Natalia Jimenez and Eiza Gonzales

Page 11: Marketing and Advertising Portfolio

150

Yes You Can App

LAUNCHING CAMPAIGN Proposal

HOUSTON

Strategic Advertising& Targeted Marketing

Strategic Advertising& Targeted Marketing

[email protected]

USA/281-9125955MEXICO/55-4881-2950

Houston Activation Plan for TV Celebrity-Alejandro Chaban’s“Yes You Can” Diet Plan

KEY POINTS

See photo URL for credits

Campaign includes exclusive autograph signing session at 24 Hour Fitness and Walgreens, street teams, guerrilla, promotional items, mobile app, club membership card and contest-The winner of the contest receives a trip to Miami and appear on Despierta America with Alejandro Chaban-

Page 12: Marketing and Advertising Portfolio

Surpassed attendance goal▶▶ Sales increased by 20% after the

campaign started

Client: Weddings & Quinceaneras Magazine/Annual Expo

Brief:▶200 participating companies▶Venue-George R Brown Convention Center

▶Campaign used a mix of 50% non-traditional and 50 traditional media▶Outdoor advertising and radio were essential▶Campaign was executed on a light two-week introductory phase, followed by a intense two-week phase

Campaign comments:“This has been our best expo. You are so talented and I definitely want to keep working with you on future

projects.” Gladys Carreno, President, Weddings & Quinceaneras Magazine

MEDIA BUYING

▶ Secured $5000 in sponsorships

Media Plan for Weddings&Quinceaneras’s Annual Expo CampaignWeddings&Quinceaneras Magazine-Houston’s most recognized magazine and expo organizer of the industry

pizanob@

gmail.com

Strategic Advertising& Targeted Marketing

USA281-9125955

MEXICO55-4881-2950

Page 13: Marketing and Advertising Portfolio

MOROLEONIMAGEN AL 100

DESFILATUPASARELA

IMAGEN AL 100MOROLEON

MOROLEONIMAGEN AL 100

CAMPAIGNING

Tu estilo

Spokesperson-Ana de la Reguera- exposure on media and different events, all supporting a strong marketing campaign, positioning Moroleon as the textile main destination in Mexico. Campaign includes 3 months of fashion shows, special guests, concerts, expositors and contests

Strategic Advertising& Targeted Marketing

[email protected]

USA/281-9125955MEXICO/55-4881-2950

Positioning Strategy for Moroleon’s Textile Industry

KEY POINTS

T0 &1)(#'

See photo URL for credits

Page 14: Marketing and Advertising Portfolio

Company: Nartex Labs

Brief:▶Campaign emphasizes the brand’s attributes, no side effects(all natural) and the success the brand has built in Mexico. Five products are highlighted.

▶ Celebrities endorsement-Andrea Legarreta and Alejandro Maldonado- special events and informative TV/online segments promoting a healthy life are included in this launching

▶Main goals:▶Create interest and awareness▶Establish branding and positioning▶Increase distribution venues▶Reach launching sales goal

Medium: Internet, radio and televisionCampaign comments:

“The creative strategy is powerful

and convincing.” Cesar Martínez, General Sales Manager, Nartex USA

BRANDING

Di “NO” al dolor!Disfruta de la vida con Naturalmente Nartex

Naturalmente sano

US Launching Campaign for Nartex LabsNartex Labs-#1 Homeopathic medicine brand in Mexico and now launching in the US

pizanob@

gmail.com

Strategic Advertising& Targeted Marketing

USA281-9125955

MEXICO55-4881-2950

See photo URL for credits

El Plátanoy sus beneficios

Sabias? -La cápsula-

Page 15: Marketing and Advertising Portfolio

Como reunir 10,000 poperos bajo un mismo escenario? to bring 10,000 fans to a stage?How

BRANDING

Proposal included traditional media, billboards, collateral and events

Strategic Advertising& Targeted Marketing

[email protected]

USA/281-9125955MEXICO/55-4881-2950

Positioning and Branding Campaign for Publicidad LatinaPublicidad Latina-Houston’s full-service agency serving local and regional accounts

KEY POINTS

See photo URL for credits

Page 16: Marketing and Advertising Portfolio

PROMOTIONS

▶ Market ing mater ia l d i s t r ibut ion, radio remotes coordination, managing promotions team, entertainment set-up, promotional items inventory control and generating reports have all been common tasks

VRufoCon cariño

Strategic Advertising& Targeted Marketing

[email protected]

USA/281-9125955MEXICO/55-4881-2950

Artists Autograph Signing Sessions, Radio Remotes, Launching Events and Promotions

KEY POINTS

See photo URL for credits

Page 17: Marketing and Advertising Portfolio

Contacted all record labels, requested and maintained inventory&control of promotional material received; promotional singles/albums, giveaways and other consumer-end material

B2B

Attended events, developed monthly -new music releases- newsletter, sales reports and upcoming concerts and events guides. In addition, managed all in-house promotional items

Strategic Advertising& Targeted Marketing

[email protected]

USA/281-9125955MEXICO/55-4881-2950

Marketing Management for Herz international

KEY POINTS

Herz International-Houston’s second largest Hispanic music distributor (2000)

See photo URL for credits

Page 18: Marketing and Advertising Portfolio

EVENTS

Pull Strategy for art show/educational symposium “Systems of Sustainability (S.O.S)” Campaign was executed in a two month period and its execution involved the distribution of printed material, meeting with student organizations and posting a series of different stickers throughout campus

Strategic Advertising& Targeted Marketing

[email protected]

USA/281-9125955MEXICO/55-4881-2950 Art Show Promotion for CWM-Center for the Arts, University Of Houston

KEY POINTS

Cynthia Woods Mitchell Center for the Arts-UH center dedicated to promoting the work of artists from throughout the world

See photo URL for credits

Page 19: Marketing and Advertising Portfolio

Promot ion for exclus ive screening of Mexican hit“Nosotros los Nobles”and meet & greet session with Director Gary Alazraki (prior to the release in the US)

EVENTS

Strategic Advertising& Targeted Marketing

[email protected]

USA/281-9125955MEXICO/55-4881-2950 Promotional events for Viva Cinema

KEY POINTS

Organized diverse events and developed sponsorship package

See photo URL for credits

Page 20: Marketing and Advertising Portfolio

CONCERTS

Media buying, promotion and/or event coordination for Luis Miguel-Sold outs- Paty Cantu, DJ Kane, Cobra Starship and Sasha, Benny y Erick concerts

Strategic Advertising& Targeted Marketing

[email protected]

USA/281-9125955MEXICO/55-4881-2950 Marketing&Advertising Management for Different Concerts

KEY POINTS

See photo URL for credits

Page 21: Marketing and Advertising Portfolio

Client: Charming Charlie

Brief:▶Campaign targeted Charming Charlie’s customer base while focusing on missing market. The campaign’s main goal was to attract new generations by moving the brand into a more active phase. ▶Campaign message: Make a statement! Every color for every women.

▶50% usage of traditional media

Medium: Print, direct mail, internet, radio, collateral, billboard, special events and promotionsCampaign comments:

“Assessing competitors and Charming Charlie’s marketing tactics, he has been able to provide several on-point ideas in the marketing realm that were congruent with Charming

Charlie’s marketing plan,” Patty Fadhouli, Director of Marketing, Charming Charlie

Statements by color

The in store-customer experience, stores team, music and merchandising were modified.

BRANDING-POSITIONING

▶ A greater usage of traditional media started being implemented.

Strategic Marketing Campaign Proposal for Charming CharlieCharming Charlie-Houston based fashion accessories retailer with more than 200 stores in the US

pizanob@

gmail.com

Strategic Advertising& Targeted Marketing

USA281-9125955

MEXICO55-4881-2950

The CHARMINGCHARLIEevent

RUNWAYThe

See photo URL for credits

Page 22: Marketing and Advertising Portfolio

Client: University of Houston, Frontier Fiesta Association

Brief: ▶The most important event in the university

▶ Positioning statement: ”The event of the year at UH”

▶Street teams, mobile billboards and promotional items were implemented

▶Speech balloons were the main element of this campaign

▶Campaign was executed on a light two-week introductory phase, followed by a heavy two-week phase

Campaign comments:

“We had never seen Frontier Fiesta promoted as heavily and as well as

this year,” Julie Fix, Internship Coordinator, School of Communication, University of Houston

NON-PROFIT

Marketing Plan for UH-Frontier Fiesta AssociationUniversity of Houston-Texas's third-largest university with more than 41,000 students

pizanob@

gmail.com

Strategic Advertising& Targeted Marketing

USA281-9125955

MEXICO55-4881-2950

Speech balloons. The best way to have the target saying; I will be there!

Almost tripled the marketing budget from $30,000 to $75,000 with sponsorships

Participation by student body, university officials and professors increased by 50%

Page 23: Marketing and Advertising Portfolio

Got a Target?

Page 24: Marketing and Advertising Portfolio

ernardo Pizano

pizanob

@

gmail.com

Gr!"#$!I definitely appreciate your time and consideration. Please feel free to contact me and share your comments, ideas and proposals.

B Bernardo Pizano

USA281-9125955

MEXICO55-4881-2950

Page 25: Marketing and Advertising Portfolio

Photo URLS

1.-http://www.Abelalvarezcb.blogspot.com2.-http://www.nartexlabsusa.com3.-http://www.multimedios.tv4.-http://www.h&m.com5.-http://www.weddings&quinceneramagazine.com6.-http://www.yesyoucandietplan.com7.-http://www.charlottesometimesx.blogspot.com8.-http://www.manonthelam.com9.-http://www.infinitelegroom.com10.-http://www.gq.com.com11.-http://www.macariojimenez.com12.-http://www.esmas.com13.-http://www.nocovertulsa.com14.-http://www.universalstudios.com15.-http://www.nosotroslosnobles.com16.-http://www.mitchellcenterforthearts.org17.-http://www.univision.com18.-http://www.cwtv.com19.-http://www.simon.com20.-http://www.charmingcharlie.com21.-http://www.nbcmiami.com22.-http://www.timesofti.com/ohsolocal/23.-http://hangout.altsounds.com/features/150983-altsounds-albums-year-2012-a.html24.-http://www.lovethispic.com/image/63186/fashion-accessories25.-http://www.aliexpress.com26.-http://www.revistaperfil.com