marketing and business development for startups
Post on 13-Sep-2014
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This presentation talks about the importance of marketing and business development activities for startups. How a startup is different from a well established company & what tools, triggers, techniques and hacks can be used to market your product /service offering. Numerous examples have been taken to illustrate the importance of marketing and business development in initial days of a startup. All the brand names & logos used have their respective copyrights.TRANSCRIPT
Marketing/Business Development in start-ups
Anurag Jagia
Agenda
• Startups – A different Animal
• How to market / develop the business you are building
• Examples from the real world
Start-ups – A Different Animal
Start-upStart-up
Start-up
Caution!
Branding – Let the brand do the talking
Chumbakiya ;)
meansMagnetic
Not Startups but Impressive… Eh!
Growth Hacks
Triggers
DropBox
Groupon
Pinterest – Infinite Scroll
Hotmail
P.S. I Love You. Get Your Free email at Hotmail.
AirBnB – 2011 Democratic National Convention
AirBnB – what they did for next year?
Just Inviting Vs Think ‘Hat-Ke’
• Just inviting new users to your business
• Moving customers from free to paying in a freemium model
• Trigger that got new users to checking 10+ times a day
• What’s gonna have more impact to business?
CandyCrushSaga
TicketMaster
Getting Press
•Storify•Be prepared for all Questions• e.g. tell me the story behind having name “InkFruit”?
•Choose wisely – TG Match?
•Think ‘Hat-ke’
Press Stories
• We have launched• Funding• Trends• We have hit X # of users• New Features• New Recruits• Future Plans• Achievements – even small ones
• Hiring PR Agency – Yes, No, May Be
Social Media channels
To Be or Not to Be!
FOCUS!!!
Blog, Blog, Blog….
team.wingify.com
blog.webengage.com
Engage with the audience, at all levels…
FreeCharge Story
• “Too good to be true” concept
• Fraandship Profile – Neha Singh
• IITs, IIMs, NITs, Colleges – WoM Marketing
•Daily FC Cartoon on FB & cricket Contests
• Emotional – AtyaCharge video with “The Viral Fever”
David Vs Goliath
ZOHO
Thank You!
About the Author
About Me
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