marketing and pr for your start-up or how i learned to despise guru’s

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Marketing and PR for Your Startup Or How I Learned to Despise Guru’s Thursday, October 17, 13

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A webinar for the startup

TRANSCRIPT

Page 1: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

Marketing and PR for Your Startup

Or How I Learned to Despise Guru’s

Thursday, October 17, 13

Page 2: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

Presented by: James Powell, [email protected]

Thursday, October 17, 13

Page 3: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

Agenda • Introduction

• Guru’s- Why I don’t trust them

• Public Relations in Your Community

• Social Media and Your Brand

• Traditional Media

• Q&A

Thursday, October 17, 13

Page 4: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

Guru’s-Why I Don’t Trust Them

Thursday, October 17, 13

Page 5: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

Who is a Guru?

Seth Godinhttp://www.sethgodin.com/sg/ David Meerman Scott

http://www.davidmeermanscott.com/about-david/

Thursday, October 17, 13

Page 6: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

Spotting a Fake Guru

• Check their LinkedIn.

• Check their website.

• Who are their clients?

• Experience Matters

For a great read check out Digital Tonto’s article 6 ways to Spot False Guru’s

Thursday, October 17, 13

Page 7: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

Public Relations in Your Community

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Page 8: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

Photo’s by James Powell ©2013 J.Powell, LLC

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Page 9: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

Social Media and Your Brand

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Page 10: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

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Page 11: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

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Page 12: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

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Page 13: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

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Page 14: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

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Page 15: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

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Page 16: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

Traditional Media

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Page 17: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

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Page 18: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

Questions? For additional information go to www.jpowellpr.com

or contact me on Twitter @jpowellpr

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Page 19: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

Thank You!

Thursday, October 17, 13

Page 20: Marketing and PR for Your Start-up or How I Learned to Despise Guru’s

Additional Resources Adobe Studies http://www.adobe.com/aboutadobe/pressroom/pressreleases/

201210/102412AdobeAdvertisingResearch.html Digital Tonto http://www.digitaltonto.com/2010/6-ways-to-spot-false-gurus/David Meerman Scott http://www.davidmeermanscott.com/about-david/

Seth Godin http://www.sethgodin.com/sg/Marketing Charts http://www.marketingcharts.com/wp/television/data-dive-us-tv-ad-spend-and-influence-22524/attachment/pwc-us-ad-media-market-

sizes-2012-v-2017-jul2013/

Thursday, October 17, 13