marketing apps [infographic]

1
MARKETING Marketing apps bring the richness and expectations of mobile apps to web experiences. They engage with visitors at a much more meaningful level than cookie-cutter websites and landing pages. Most provide highly valuable segmentation and sales enablement data that can be leveraged within CRM and marketing automation platforms. How to turn interaction into business action 90 % Positive ROI Double Results 73 % 95 % Would Recommend More leads. More branding. More revenue. 3 things you should know about ion ion is a marketing platform used by hundreds of global brands and agencies to create and test app-like digital experiences that generate leads, enhance brands, and drive revenue. Call 1.888.ion.idea (466.4332) or +1.561.394.9484 or get started at meet.ioninteractive.com/getstarted Idea 9: Survey Question 1 Next Which of the following trends will have the greatest impact on HR next year? 1 2 3 4 5 lightbox gate added before the survey HR SURVEY HR Survey Get Started We’re surveying HR Professionals about recent trends Takes 5 minutes Receive the HR Practices Research Report HR Survey Get Started We’re surveying HR Professionals about recent trends Takes 5 minutes HR Practices Research Report strategic questions Offshore Outsourcing Healthcare Reform Tax Incentives Equal Opportunity Act Changes Unemployment Repurcussions answers identify pain points Email Name Company Start the Survey Get the FREE Report at the end of the survey Begin Survey Surveys in a marketing context can be more persuasive than ordinary research surveys. When a survey is strategically designed to focus on pains that can be relieved by the brand behind it, the survey can become an engaging and educational marketing vehicle. Idea 8: Voting Voting for preferences can be an easy-to-tap motive for visitors. Extending the experience to show how the visitor’s vote compared to the votes of others can further deepen interest and desire. When marketers design the alternatives between which visitors are being asked to vote so they have meaningful tie-ins to marketing strategy and selling propositions, the engagement in voting becomes engagement in the brand. Get the FREE Report Email Company FREE Report Name LinkedIn Ads Online Headhunting Industry Specific Ads Vote Now: choices tie in to company services multiple selling propositions Employee Refferals A C B D The results: Vote for the most effective source of applicants: Employee Referrals D B D 50% 25% 12.5% 12.5% A C Enter to win a year of FREE HR Software Idea 7: Contest Win $500 What is the #1 best benefit to attract new talent? 1 2 3 4 Company Email Job Role Test your recruiting knowledge and you could win $500! Enter to win now! Enter Contest data for marketing automation & sales enablement short, concise form data can be passed into CRM Health Care A Retirement B Wellness Program C Enter all the questions correctly and you could win $500! Question 1: Knowledge-driven contests engage participants by incentivizing them to compete. Aligning the contest with marketing propositions— either by exposing pains or solutions within the content of the contest — involves and educates participants. Contests can be valuable sources of engagement and data from highly qualified prospects. Idea 6: Game Download the FREE Report Email Company Download Name Relocation Compensation Package Benefits Package 503 corporate recruiters were asked what their greatest challenge was... playful and engaging layout directional cue to upsell full report Work Environment A C B D You are Correct! Survey results reveal that benefits play the most challenging role in the recruiting process. Benefits Package The answer is: B The Game of HR Which do you think it was? Learn all the answers in this FREE report Games are entertaining ways to engage, educate and convert prospects. In answering, participants are exposed to shared pains, problems and solutions that drive demand. Simple guessing games provide another way to communicate strategically compelling information— for example, guessing how much time is saved on average by users of a solution — and tying that back to real research. Idea 5: Configurator Configurators are specific types of wizards that allow participants to assemble or package products and/or services. By answering a series of self-evaluation questions, they can be presented with a more targeted and specific offering. Step 1: How many employees do you have? Step 2: How many will you recruit in the next 12 months? Step 3: Select the type of package best fits your needs? Number of employees in your company: 1 2 3 1 2 3 1 2 3 Email Name Company Phone Include features & benefits to distinguish package choices RF P Lightbox with content based on answers & selections Start # of Employess Number of employees you will be recruiting: Next # of Recruits Initiate engagement with a basic question RECRUITING EMPLOYEES NUMBER OF EMPLOYEES SELECT YOUR PACKAGE Do it Yourself Select We help Select We do it all Select Contact Sales Request a Proposal For a “Do it Yourself” Plan for 50 Employees Idea 4: Calculator Price ‘ball parking’ lets you price-qualify leads without giving them personal pricing. It uses some basic axes upon which to assess and offer a price range or ball park. This provides the immediate gratification that B2B buyers crave while allowing sales to continue to build value prior to delivering a specific price quote. Estimate your price Your Approx. Price is Estimate Enter Amount 1 2 Company Email Job Role 1 2 Get Instant Estimate How many unique visitors do you drive to your landing pages each month? $1,295 — $1,895 Request a Proposal Get Proposal per month dynamic price range based off answer prominent, simple form RF P incentive for more detailed pricing Idea 3: Quiz Quizzes are a great way to engage and educate participants — giving them valuable insights and advice, while marketers get high-value visitor profiling and segmentation data. You can then use that data to drive targeted marketing automation programs and to surface warmer leads to sales with pre-fab insight into pains. 1 2 3 4 LANDING PAGE QUIZ 1 2 3 4 simplified choices package results LANDING PAGE QUIZ recommendations based on score results Question 1: How strong is the message match between your ad & your landing page? Your Score: Below are ways to improve your pages based on the answers to the quiz. 18 Needs Improvement! Not so good So-so Great! Get Results via Email Email Company Get Results Name LP AD Idea 2: Conversion Path FREE HR White Paper Benefits that help FREE White Paper Email Company Retain Employees White Paper White Paper Name Learn New Ways to FREE White Paper Email Company Recruit Talent White Paper Name White Paper HR Professionals: FREE FREE Recruiters: self-segmentation Visual prominence of incentive I NEED TO RECRUIT I NEED TO RETAIN A conversion path lets a visitor self-segment into one of two buckets. This choice is communicated via a click — not a form. The post choice page is then more specific to the visitor’s interest and more likely to convert their initial engagement into conversion. Conversion paths are mutually beneficial — giving marketers valuable segmentation data tied to the resulting lead record and tied back to the referring source of traffic. Which HR topic would you like content on? Recruiting Talent Retaining Talent (HR Benefits) 1 2 3 Which topics interest you within recruiting? International Technical Executive 1 2 3 FREE White Paper 1 2 3 Get the FREE White Paper Email 2014 Recruiting Trends Download White Paper Name short & sweet form to get the content Progression bar RECRUITING TALENT RECRUITING EXECUTIVE TALENT Idea 1: Content Wizard Rather than showing long list pages of white papers and webinars to wade through, content wizards let participants drill down to their favorite content and provide a more enjoyable and personal user experience. And, as you associate the data collected to the lead record, you can also tie that data back to the referrers that drive the traffic.

Post on 17-Oct-2014

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Nine ideas for marketing apps in a handy infographic. Why marketing apps? Engage in a much more meaningful level than cookie-cutter websites and landing pages.

TRANSCRIPT

Page 1: Marketing Apps [Infographic]

MARKETING

Marketing apps bring the richness and expectations of mobile apps to web experiences. They engage with visitors at a much more meaningful level than cookie-cutter websites and landing pages. Most provide highly valuable segmentation and sales enablement data that can be leveraged within CRM and marketing automation platforms.

How to turn interaction into business action

90%

Positive ROI DoubleResults

73% 95%

Would Recommend

More leads. More branding.More revenue.

3 things you should know about ion

ion is a marketing platform used by hundreds of global brands and agencies to create and test app-like digital experiences that generate leads, enhance brands, and drive revenue.

Call 1.888.ion.idea (466.4332) or +1.561.394.9484 or get started at meet.ioninteractive.com/getstarted

Idea 9: Survey

Question 1

Next

Which of the following trends will have the greatest impact on HR next year?

1 2 3 4 5

lightbox gate added before the survey

HR SURVEY

HR Survey

Get Started

We’re surveying HR Professionals about recent trends

Takes 5 minutes Receive the HR Practices Research Report

HR Survey

Get Started

We’re surveying HR Professionals about recent trends

Takes 5 minutes Receive the HR Practices Research Report

strategic questions

O�shore OutsourcingHealthcare ReformTax IncentivesEqual Opportunity Act ChangesUnemployment Repurcussions

answers identify pain points

Email

Name

Company

Start the SurveyGet the FREE Report at the end of the survey

Begin Survey

Surveys in a marketing context can be more persuasive than ordinary research surveys. When a survey is strategically designed to focus on pains that can be relieved by the brand behind it, the survey can become an engaging and educational marketing vehicle.

Idea 8: Voting

Voting for preferences can be an easy-to-tap motive for visitors. Extending the experience to show how the visitor’s vote compared to the votes of others can further deepen interest and desire. When marketers design the alternatives between which visitors are being asked to vote so they have meaningful tie-ins to marketing strategy and selling propositions, the engagement in voting becomes engagement in the brand.

Get the FREE Report

Email

Company

FREE Report

Name

LinkedIn Ads

Online Headhunting

IndustrySpecific Ads

Vote Now:

choices tie in to company services multiple selling propositions

EmployeeRe�erals

A

C

B

D

The results:

Vote for the most e�ective source of applicants:

Employee ReferralsD

B

D

50%25%

12.5%

12.5%

A

C

Enter to win a year of FREE HR Software

Idea 7: Contest

Win $500What is the #1 best benefit to attract new talent?

1 2 3 4

Company

Email Job Role

Test your recruiting knowledge and you could win $500!

Enter to win now!

Enter Contest

data for marketing automation & sales enablement

short, concise form data can be passed into CRM

Health CareA

RetirementB

Wellness ProgramCEnter all the questions correctly and you could win $500!

Question 1:

Knowledge-driven contests engage participants by incentivizing them to compete. Aligning the contest with marketing propositions— either by exposing pains or solutions within the content of the contest — involves and educates participants. Contests can be valuable sources of engagement and data from highly qualified prospects.

Idea 6: Game

Download the FREE Report

Email

Company

Download

Name

Relocation

Compensation Package

Benefits Package

503 corporate recruiters were asked what their greatest challenge was...

playful and engaging layout directional cue to upsell full report

Work Environment

A

C

B

D

You are Correct!

Survey results reveal thatbenefits play the mostchallenging role in the recruiting process.

Benefits PackageThe answer is:B

The Game of HR

Which do you think it was?

Learn all the answers in this FREE report

Games are entertaining ways to engage, educate and convert prospects. In answering, participants are exposed to shared pains, problems and solutions that drive demand. Simple guessing games provideanother way to communicate strategically compelling information— for example, guessing how much time is saved on average by users of a solution — and tying that back to real research.

Idea 5: Configurator

Configurators are specific types of wizards that allow participants to assemble or package products and/or services. By answering a series of self-evaluation questions, they can be presented with a more targeted and specific offering.

Step 1: How many employees do you have?

Step 2: How many will you recruit in the next 12 months?

Step 3: Select the type of package best fits your needs?

Number of employees in your company:

1 2 3 1 2 3 1 2 3

Email

Name

Company

Phone

Include features & benefitsto distinguish package choices

RFP Lightbox with contentbased on answers & selections

Start

# of Employess

Number of employees you will be recruiting:

Next

# of Recruits

Initiate engagement with a basic question

RECRUITING EMPLOYEESNUMBER OF EMPLOYEES SELECT YOUR PACKAGE

Do it Yourself Select

We help Select

We do it all SelectContact Sales

Request aProposal

For a “Do it Yourself” Planfor 50 Employees

Idea 4: Calculator

Price ‘ball parking’ lets you price-qualify leads without giving them personal pricing. It uses some basic axes upon which to assess and offer a price range or ball park. This provides the immediate gratification that B2B buyers crave while allowing sales to continue to build value prior to delivering a specific price quote.

Estimate your price Your Approx. Price is

EstimateEnter Amount

1 2

Company

Email Job Role

1 2

Get Instant Estimate

How many unique visitors do you drive to your landing pages each month?

$1,295 — $1,895

Request a Proposal

✓✓

✓✓

Get Proposal

per month

dynamic price range based off answer

prominent, simple form RFP incentive for more detailed pricing

Idea 3: Quiz

Quizzes are a great way to engage and educate participants — giving them valuable insights and advice, while marketers get high-value visitor profiling and segmentation data. You can then use that data to drive targeted marketing automation programs and to surface warmer leads to sales with pre-fab insight into pains.

1 2 3 4LANDING PAGE QUIZ1 2 3 4

simplifiedchoices

packageresults

LANDING PAGE QUIZ

recommendations based on score results

Question 1:How strong is the message match between your ad & your landing page?

Your Score:

Below are ways to improve your pages based on theanswers to the quiz.

18Needs Improvement!

Not so good

So-so

Great!

Get Results via Email

Email

Company

Get Results

Name

LPAD

Idea 2: Conversion PathFREE HR White Paper

Benefits that help

FREE White Paper

Email

Company

Retain Employees

White Paper

White Paper

Name

Learn New Ways to

FREE White Paper

Email

Company

Recruit TalentWhite Paper

Name

White Paper

HR Professionals:

FREE FREE

Recruiters:

self-segmentation

Visual prominence of incentive

I NEED TO

RECRUITI NEED TO

RETAIN

A conversion path lets a visitor self-segment into one of two buckets. This choice is communicated via a click — not a form. The post choice page is then more specific to the visitor’s interest and more likely to convert their initial engagement into conversion. Conversion paths are mutually beneficial — giving marketers valuable segmentation data tied to the resulting lead record and tied back to the referring source of traffic.

Which HR topic would you like content on?

Recruiting Talent

Retaining Talent (HR Benefits)

1 2 3

Which topics interest youwithin recruiting?

International

Technical

Executive

1 2 3

FREE White Paper

1 2 3

Get the FREEWhite Paper

Email

2014 Recruiting Trends

Download

White Paper

Name

short & sweet form to get the content

Progression bar

RECRUITING TALENT RECRUITING EXECUTIVE TALENT

Idea 1: Content Wizard

Rather than showing long list pages of white papers and webinars to wade through, content wizards let participants drill down to their favorite content and provide a more enjoyable and personal user experience. And, as you associate the data collected to the lead record, you can also tie that data back to the referrers that drive the traffic.