The marketing environment audit, consisting of analyses of both macro environment and task environment

The marketing strategy audit, to assess the consistency of marketing strategy with environmental opportunities and threats

The marketing organization audit, designed to assess the interactions between the marketing and the sales organization

The marketing systems audit, to evaluate procedures used to obtain information, plan and control marketing operations

The productivity audit, assessing accounting data to determine optimal sources of profits, as well as potential cost savings

The marketing function audit, reviewing key marketing functions based primarily on prior audit findings.