marketing automation amazingness
TRANSCRIPT
WELCOME TO THE
MARKETING AUTOMATION AMAZINGNESS
SIMPLIFY. SHARE. SUCCEED.
2
Buying has fundamentally changed, and marketing is more important than ever. There is a confusing proliferation of new channels and tactics, processes are becoming more sophisticated (and more complicated), and companies need to measure
and prove impact on revenue like never before.
3
marketing automation
is how companies
can respond
Easy. Powerful. Complete.
4
Companies that use Marketing Automation source more pipeline from marketing, have more productive sales reps and experience better revenue attainment.
Marketing Automation Users
Non-Marketing Automation Usersormance as of Sept 15, 2012 (N=489)rfMarketo Benchmark on Revenue PeSource:
45%
45%Better
22%Better
25%Better
31% 62% 51% 84% 67%
% Pipeline Sourced from Marketing
% Sales Time Spent Selling
% Revenue Plan Attainment
Marketing Automation Platforms
Can Deliver Amazing Roi
5
Nearly 70% of respondents to the 2011 Focus Research Study on Marketing Automation noted that their marketing automation solutions met or exceeded their ROI expectations.
66
so what’s the problem
7- Author- Trip Kucera of Aberdeen
“While there’s certainly value in using marketing automation
solutions to send email, and create landing pages and
website forms, it’s a bit like using a supercar
to drive miss daisy around town.
More than half of survey respondents still claimed their businesses had not realized “the best value possible” from their Marketing Automation systems.
Companies are not getting maximum value out of Marketing Automation because they often lack the right mix of people, technology, process and ideas.
88
don’t go it alone!
9
WELCOME TO THE
10
The Marketing Nation is where people share best practices, leverage technology and unveil the process and ideas that help you quickly maximize opportunities within a powerful marketing automation ecosystem. Marketo’s Marketing Automation platform combined with resources like LaunchPoint™ and The Marketo Program Exchange will help marketers like you get the fastest speed to results and increased ROI.
so what is the nation
11
The Marketing Nation delivers new ideas and industry experts that help you innovate and drive best practices and process for your business. Gain access to hundreds of online resources, an award-winning blog, insights from key marketing leaders and learn from our other customers in our growing regional user groups and our annual Marketo Summit.
ideas and process
12
The Marketo Program Exchange empowers your team to achieve value faster by sharing select programs in categories such as lead scoring, email campaigns, lead nurturing, webinar creation and search engine marketing.
This resource executes proven applications for all key Marketing Automation functions with confidence. Draw on the knowledge and experience of more than 21,000 marketing experts worldwide to empower marketers everywhere.
Program Exchange
13
The Marketing Nation delivers trained, expert users that can help your company take your marketing success to the next level. Get questions answered, enjoy real-time support, and get ideas and inspiration from a truly vibrant community. Share tips, innovate with other users and work collaboratively with other members of the Marketing Nation to maximize results.
people
14
The Marketing Nation delivers integrated systems and keeps your customer’s user experience fluid as they move from the web to email to social channels and beyond. With the Marketing Nation, you gain access to a robust ecosystem of technology and speciality partners that utilize the latest and most relevant approach to hook everything up and make it all work seamlessly.
TECHNOLOGY
15
Marketo LaunchPoint™ is the most complete ecosystem of trusted marketing solutions from Marketo certified partners. If you are a marketer looking to drive engagement and revenue with the most relevant solution turn to LaunchPoint™, Marketo’s newest All-in-One Marketing Ecosystem. This powerful hub for marketing professionals brings the best technology, expertise and customer experience all together, so that marketers can drive better results in less time.
Launchpoint
16
MAKE MARKETING AUTOMATION TRULY AMAZING!
Inbound Marketing
System of RecordWorkflow
Engine
CRM, ERP and other apps
Time-Series
Analytics EngineExtensibleNetwork
Integrated SolutionsConsultants
and ExpertsCommunityKnowledge and IdeasBest
Practices
Lead Management Closed-Loop Reporting Sales Insight
Social Marketing
17
SO WHAT’S THE BOTTOM LINE
With Marketo and the Marketing Nation, you get the most complete and extensible marketing platform available.
- Sanjay Dholakia, Chief Marketing Officer at Marketo.
“With the marketing nation, we’re giving marketers the ability to tap into the success of all the customers
who’ve come before them to dramatically increase their own success”
18
• The wisdom of thousands of successful companies• An engaged community of over 21,000 marketing practitioners
with rich experience and institutional knowledge• Best practices and processes through a shared library of pre-built
verified programs and the ability to exchange programs amongst users via an innovative cloud network
• A broad ecosystem of integrated, validated marketing solutions• Formally trained and certified experts, consultants
and professionals• Knowledge and thought leadership from key marketing
influences, user groups, and an annual Marketo Summit
Marketing Nation members
have access to
BIG STATEMENT
19
Ready to join the Nation? Visit Marketo.com/marketingnation to maximize your marketing automation success and increase your ROI!
About Marketo: Marketing Software – Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing
software that propels fast-growing small companies and global enterprises
alike. Marketo’s® marketing automation and sales effectiveness software –
including the world’s first integrated solution for social marketing automation
– streamlines marketing processes, delivers more campaigns, generates more
win-ready leads, and dramatically improves sales performance. With proven
technology, comprehensive services and expert guidance, Marketo helps
thousands of companies around the world turn marketing from a cost center
into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth,
Marketo was recently named to The Wall Street Journal’s 3rd annual “Next Big
Thing List,” one of “America’s Most Promising Companies” “by Forbes, and the
#1 Marketing Software Vendor on the INC 500. In 2011 Marketo ranked as the
#1 fastest-growing private company by the Silicon Valley Business Journal, and
in both 2011 and 2012 the company received the CRM Market Leaders Awards
Winner for Marketing Solutions by CRM Magazine.
For more information, contact us at: +1.877.260.MKTO
Presentation designed by: