automationMarketing

DEFINITIVE TIPS

To get started in MarketingAutomation, identify which

parts of the sales process youwant to automate, and exactly

what goals you hope toachieve.1

automationMarketing

DEFINITIVE TIPS

Posting the same contentindividually to each social media

site is a drain on your time, but youcan use a 'dashboard' such as Buffer

or Everypost that automaticallyposts in multiple places for you.2

automationMarketing

DEFINITIVE TIPS

When automating socialmedia, frequency is

important. You should postconsistently but don't

over-post.3

automationMarketing

DEFINITIVE TIPS

If you want to start marketing to anemail list, you need to first invest in

an autoresponder. This is anautomated service online thatmanages your email list, your

messages, and every other aspect ofyour email marketing campaign.4

automationMarketing

DEFINITIVE TIPS

In email marketing, the subject lineis all-important. This is the singlefactor that determines whether or

not a subscriber will open youremail. Autoresponder programs

offer tools to help you refine yoursubject lines.5

automationMarketing

DEFINITIVE TIPS

Google Analytics is a goodstarting point for analytics

automation. It's a freeprogram that gives you anexhaustive amount of data.6

automationMarketing

DEFINITIVE TIPS

When automating customerfollow-up, focus on just one strategy,such as automating recommended

products on your site or in follow-upemails. Then start looking at more

sophisticated tactics, such ascustomer loyalty programs.7

How To Automate YourOnline Marketing

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