marketing automation for the fortune 5 million
TRANSCRIPT
www.act-on.com | @ActOnSoftware
Atri ChatterjeeCMO
Marketing Automation for the Fortune 5 Million (for NCDMA)
www.act-on.com | @ActOnSoftware
About Act-On
• Our Company• Founded in 2008 by founders of Responsys and Webex• 125+ employees today in Oregon & California
• Our Technology• Designed from the ground up for small marketing teams• Simple, powerful and easy to integrate• 3rd generation SaaS platform built to scale
• Our Customers• 1,200+ and growing across all major vertical industries• From Progressive Insurance and Cisco to many companies
you probably don’t recognize
www.act-on.com | @ActOnSoftware
The Act-On Dashboard
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All Tasks Have a Simple Flow
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Feeds Integrating into Act-On…
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Using Scores to Prioritize Prospects
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Setting Up Scoring
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CRM Integration – Hot Leads to Sales
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CRM -- Lead Activity View for Sales
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Campaigns to Sales Opportunities
• Tie into SFA segments for campaigns
• Send real-time status back to SFA
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Connecting to External Systems is Point & Click
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Track Campaign Results to Close Loop
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Track Costs & Revenue for Campaigns
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The Scenario
NAMESLEADSMQL
LEADSSQL
OPPORTUNITIES CUSTOMERS
ACQUISITIONPROGRAMS
NURTURING PROGRAMS
MARKETING TOSALES HANDOFF
CUSTOMER RETENTIONCAMPAIGNS
SocialWebinarsWhitepapers
STAG
ESAC
TIVI
TIES
SYST
EMS
Salesforce AutomationSupport
CRM
www.act-on.com | @ActOnSoftware
For More Information…
• Contact me: [email protected]• Call: 1 (877) 530-1555 or email us: [email protected]• Twitter: @actonsoftware