marketing automation presentation
DESCRIPTION
TRANSCRIPT
2014
Technology to connect the dots between:
Marketing Efforts
Sales
Revenue
Streamlines
Automates
Measures
Marketing Tasks
& Workflows
“Digitizes Nurture
Marketing and makes
it scalable”
Efficiency
More productive sales reps
Improved lead conversions by stage
More pipeline
Scalability
Unlimited contacts for nurturing
Ease of targeting niche markets
ROI
Efficient spending + increased sales = ROI
Repeatable process = more predictable ROI
“Visibly Inspect
Marketing Impact on
Revenue”
Marketing
Automation
Physical
Mailings
Website
Social
Media
E-mails
Lunches
Meetings
• YouTube
• Google +
• After Mailer
• Networking
• Prospect rating
• Attendees
• Invites
• Thank Yous
• Fedeli Digest
• Articles
• Personalized
Content
• Visitor Names
• Clicks
• Whitepaper
Downloads• Pasta Mailers
• Fedeli Factor
• Trendsetter
• Greeting Cards
• Gifts
Physical
Mailings
Website
Social
Media
E-mails
Lunches
Meetings
Marketing
Automation
Begin
automating
processes
Start niche
campaigns
Obtain
benchmark
data set
Analyze data
Implement
strategic
changes
Continue
automating
processes
Expand
niches
Continue
assessing
data &
tweaking
Increase
number of
prospect
segments
Continue
assessing
data &
tweaking
Analyze real
ROI from
efforts
Only 20% of new leads are sales-ready
Automated nurturing can result in:
50% more sales leads at 33% lower cost per lead
Automation of cross-selling
Increase penetration of current clients
Automated accountability for follow-ups
Enhance client and prospect experience
Lead Generation
Segmentation
Lead nurturing & lead scoring
Relationship marketing
Cross-sell & up-sell
Retention
Marketing ROI measurement
“Some of these practices are
possible at small volumes without
marketing automation, but technology
becomes essential with any scale.”
Companies using marketing
automation report faster growth
than ones that don’t.
Source: Focus Research Study: Marketing Automation, March 2011
“60% of
evaluations are
completed before
a rep engages”
Corporate Executive Board study of more than
1,400 B2B customers
Leader in Market
Heavy Discount
Focus on SMBs
Gartner Magic Quadrant