marketing book part ii
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Q.1.(5)
Q.2.(3) In product concept the main focus is on
quality of product so profit earn by quality
of product.
Q.3.(4) Specialty product which customerspurchase from special shop like car &
petrol.
Q.4.(1) Big Bazaar is already divided into different
departments like cl oths, electronics,
grocery etc.
Q.5.(3) In 4P’ s sales and distribution come
under place heading.
Q.6.(1)
Q.7.(3)
Q.8.(4) Product having intangible attributes or feature like taste and smell which can
feel only.
Q.9.(2) Market space concept of market related
to internet market.
Q.10.(4)
Q.11.(3)
Q.12.(3) Diminish is the last step because every
product having it decline at last.
Q.13.(1)
Q.14.(4) Government university work for nominal
social welfare or nominal profit, it comes
in non profit market.
Q.15.(3) Accountable marketing is that marketing
in which company or its employee take
the responsibility of product performance
market.
Q.16.(1) In Re-active, company call customer and
talk about the product performance which
it sale to customer previously.
Q.17.(4)Q.18.(3)
Q.19.(2) Marketing is the activity done by the
company so, it comes under company.
Q.20.(2) Political parties comes under broad
environment in which company operate
so it come under macro environment.
Q.21.(2)
Q.22.(2)
Q.23.(4) Permanent Customer of any product or
service is called client.
Q.24.(5) The service which is going to serve bythe company or bank, marketing for such
things come under pro-active marketing
Q.25.(1) Van with company poster is come under
advertisement because it is paid form of
promotion.
Q.26.(3)
Q.27.(2) In internal market ing denotes the
intranet transaction like B to B & B to C.
Q.28.(2)
Q.29.(2)Q.30.(1) Competitor s are the related part of
bus iness who come under micro
environment.
Q.31.(2) Niche market is a market which is having
small number of customer in it so it is a
very small market.
Q.32.(5)
Q.33.(4) These are the distribution strategies
which is depend on bank policy which it
adopt, any strategy can be adopt by
bank.
Q.34.(4) Supply chain management is a chain in
which three things were running or flow.
1- Money
2- Goods or Product
3- Information
Q.35.(5)
Q.36.(3) Market ing starts f rom to k now the
customer need, want & demand.
Q.37.(4)Q.38.(3)
Q.39.(2)
Q.40.(3) The first step in marketing process is to
setting the objectives because without
objective any work cannot be done so
as in marketing.
EXPLANATION
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Q.41.(3) Innovation means to do something new
which not done something in past.
Q.42.(4) Perception means first sight thought
which are psychological factors.
Q.43.(2) Post purchase behaviour is last step in
buying process.
Q.44.(5)
Q.45.(3) These are those customers who do not
follow a single product.
Q.46.(1)
Q.47.(2) People, process & phys ical evidence
collective called augmented P’ s.
Q.48.(3) In growth stage profit, increasing in
acceleration manner.
Q.49.(4) In differentiation strategies company
provides things according to different type
customer.Q.50.(4) All the things are related to psychology.
Q.51.(5)
Q.52.(5) Habitual behaviour is the nature of
hardcore loyal they purchase same kind
product every time.
Q.53.(5) Sale distribution include personal selling.
Q.54.(4) These directly related to business do
they come under micro environment.
Q.55.(3)
Q.56.(1) Bank use di rect channel which isProvider–Ultimate customer
Q.57.(2) In peak stage company earns maximum
profit in PLC because sale is maximum
in this stage.
Q.58.(2) Branding is the part of product mix.
Q.59.(1) Target market star t f r om or af ter
segmenting the market.
Q.60.(5) Marketing score include
–Service –Place
–Events –Goods
Because with help of al l marketing
objective is complete.
Q.61.(2) Slow skimming is appropriate when
consumer awareness levels are high i.e.
the current demand is high, the high initial
price does not attract more competitors
t o t he marke t ye t t he h i gh p r i ce
communicates the image of a superior
product.
Q.62.(1) Rapid penetration strategy involving Low
init ial pri ce & HEAVY spending on
promotion is useful when a company
wants to maximize its market shareassuming that the market is pr ice
sensitive.
Q.63.(3) Rapid penetration strategy is best for a
highly price sensitive market, where a
low price stimulates market growth, also
with accumulated production experience
the cost of each unit decreases, favoring
setting of a low price.
Q.64.(4) Slow penetration is best because the
market size is large, this w ill help the
product find its own place in the market.Since market is aware of the product
heavy production is not essential, also
the level of co mpetit ion is not very
challenging.
Q.65.(3) Maturity is the best s tage for a new
product because this stage normally
lasts longer than the previous stages,
also because of market saturation or
overcapacity in industry, customers
would be motivated to switch over to new
products.
Q.66.(3) Maturity stage lasts longer than the other
stages and can be divided into three,
dist inct phases- Growth, Stable &
Decaying maturity.
Q.67.(1) Most products are in the maturity stage
because this stage normally last longer
with each product Scrambling to find to
own place in an overcrowded market
comprising a few giant forms & a large
number of specialized or “ NICHER”
firms.
Q.68.(4) Quality important aims at increasing the
p r o d u c t s o f F U N C T I O N A L
PERFORMANCE, Feature improvement
aims at adding NEW FEATURES (Eg.
SIZE, WEIGHT, ACCESSORIES ETC.)
that expands the products’ performance,
safety & convenience.
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Style improvement aims at increasing
the products aesthetic appeal, trying to
give the product a unique market identity.
Q.69.(1) Aesthetic appeal relates to the exterior
beauty and look of a product; the strategy
is to g i ve the pr oduct a UNIQUE
MARKET IDENTITY whi ch helps todistinguish it from others.
Q.70.(1) Single niche is better because a small
firm does not have the resources for
capturing and holding the mass market.
Q.71.(3) By defending market charges the market
leader keeps increasing its competitive
strength and value to customers so that
they face, the challenge of competitors
resolutely.
Q.72.(2) Because Needs are the BASIC human
requirements, needs became WANTSwhen they are directed to specific objects
that might satisfy the needs.
Q.73.(3) For eg. a laptop would be compatible with
headsets, presentation projectors, MP3
players, cameras, mobile, handsets, etc.
Q.74.(2) All the accessories, although diverse are
re l a t ed i t ems t ha t f unc t i on i n a
compatible manner.
Q.75.(4) The width refers to how many different
product lines the company covers, the
LENGTH refers to the total number of
items in the mix, the depth refers to how
many variants are offered of each product
in the line, the consistency refers to how
closely related the various product lines
are in end use, production requirements,
distribution channels etc.
Q.76.(5) A l l o f t hese are t he f unc t i ons o f
market ing; purch ase of basic raw
consistency, storage, transport, & sales
for a profit of the goods manufactured.
Q.77.(3) Except marketing finance, all are primary
functions whereas marketing finance is
secondary function of marketing.
Q.78.(1) Brand loyalty is a psychographic factor;
consumer psychology plays a major role
in determining loyalty irr espective of
one’ s Socioeconomic status.
Q.79.(4) The PLC of any product has Four Basic
Stages, Introduction, growth, Maturity,
Decline.
Q.80.(1) USA
Q.81.(3) Transfers is not the core part of the
marketing.
Q.82.(3) Accord ing to product ion concep tconsumer will prefer both product which
widely available and with low cost.
Q.83.(3) In selling concept needs of buyer.
Q.84.(4) The given al l the things related to
marketing concept.
Q.85.(4) Internal marketing includes all the things
in the internal marketing.
Q.86.(1) Interest of top management is having no
use in deve lop ing th e market ing
strategies.Q.87.(1) A s trategic Busi ness u ni t is a singl e
busin ess or a collection of related
business that can be planned separately
from the rest of the company, to has to
own set of competitor, to manager is
responsible for strategy planning & profit
performance.
Q.88.(4)
Q.89.(2)
Q.90.(4)
Q.91.(3)
Q.92.(3) Multiple regression is the best tool
because it is used to know the effect of
several or different things.
Q.93.(2) Personal factors or influence play major
role in adoption of and new product.
Q.94.(2) Product width includes the product lines.
Q.95.(2)
Q.96.(2)
Q.97.(2)
Q.98.(3)
Q.99. (1) Q.100. (3) Q.101. (3)
Q.102.(3) Q.103. (3) Q.104. (5)
Q.105.(2) Q.106. (4) Q.107. (1)
Q.108.(5) Q.109. (4) Q.110. (4)
Q.111. (3) Q.112. (2) Q.113. (3)
Q.114. (4) Q.115. (4) Q.116. (4)
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Q.117. (1) Q.118. (3) Q.119. (1)
Q.120.(2) Q.121. (1) Q.122. (2)
Q.123.(4) Q.124. (1) Q.125. (4)
Q.126.(3) Market share - It means h ow many
percentage of market is covered by a
company in comparison to its competitors
Q.127.(1) CLC = Customer life cycle
Q.128.(1) I dea l i s t i c -Marke t i ng : - When a l l
marketing tools are used to catch or to
get customers or to target the customer.
Q.129.(2) Prospecting is the first stage in personal
se l l i ng , means t o make a l i s t o f
prospect ive customers or to f ind
prospects.
Q.130.(4) Al l given points are the role of sell ing
which a seller has to perform.
Q.131.(3) ATM is a special ty sto re because, i tprovide a special service from its store.
Q.132.(4) Al l g iven are the characteri st ics of a
service and banking is a kind of service.
Q.133.(5) Passbook in bank is a product as well
as a physical evidence because it
change cost to issue and it is tangible
evidence which is use for a service.
Q.134.(1) Setting o bjectives is a f irst step in
marketing process.
Q.135.(2) Covert Advertising - It is a form of advertising in which product are display
in films and serials or T.V. shows.
Q.136.(2) MKIS = Marketing Information System
Q.137.(3) Market Segmentation means to divide the
customers on basis of several factors.
Q.138.(4) Al l wri tten points on the features of a
product.
Q.139.(1) Micro Environment:- Those factors which
are micro environment like competitors.
Q.140.(5) Al l the w rit ten points are t he b as icactivities of the VCM.
Q.141.(2) In skimming pricing strategy the price of
product is initially high and decreases
after time.
Q.142.(1) I n marke t i ng marke t means t he
customer of the company.
Q.143.(4) Al l the given points on the mac ro
environment factors.
Q.144.(3) Promotion is the 4th element of marketing
mix for product.
Q.145.(2) Decline is the last stage of product like
cycle.
Q.146.(5) All the given factors are the responsiblefor affecting buyer behaviour.
Q.147.(1) “ Philip Kotler” is the father of marketing.
Q.148.(4) The given points are related to personal
selling.
Q.149.(5) All the given points in the question are
the means of digital marketing
Q.150.(5) Selling starts from production.
Product ion - Promotion-Sale and
Distribution
- Profit through selling
Q.151. (4) Q.152. (4) Q.153. (2)
Q.154. (4) Q.155. (1) Q.156. (3)
Q.157. (2) Q.158. (2) Q.159. (3)
Q.160. (3) Q.161. (3) Q.162. (2)
Q.163. (4) Q.164. (2) Q.165. (4)
Q.166. (4) Q.167. (3) Q.168. (4)
Q.169. (1) Q.170. (2) Q.171. (3)
Q.172. (4) Q.173. (2)
Q.174. (3) Q.175. (4) Q.176. (2)Q.177. (4) Q.178. (4)
Q.179. (3) Q.180. (2) Q.181. (4)
Q.182. (4) Q.183. (3)
Q.184. (2) Q.185. (4) Q.186. (3)
Q.187. (4) Q.188. (3) Q.189. (3)
Q.190. (3) Q.191. (1) Q.192. (3)
Q.193. (4) Q.194. (4) Q.195. (4)
Q.196. (3) Q.197. (3) Q.198. (4)
Q.199. (3) Q.200. (3) Q.201. (3)
Q.202. (4) Q.203. (4) Q.204. (1)
Q.205. (4) Q.206. (4) Q.207. (4)
Q.208. (4) Q.209. (3) Q.210. (1)
Q.211. (4) Q.212. (1) Q.213. (3)
Q.214. (4) Q.215. (1) Q.216. (3)
Q.217. (1) Q.218. (2) Q.219. (3)
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Q.220. (1) Q.221. (3) Q.222. (4)
Q.223. (5) Q.224. (1) Q.225. (3)
Q.226. (2) Q.227. (1) Q.228. (1)
Q.229. (4) Q.230. (5)
Q.231. (3) Q.232. (1) Q.233. (4)
Q.234. (2) Q.235. (3) Q.236. (4)
Q.237. (1) Q.238. (4) Q.239. (3)
Q.240. (5) Q.241. (3) Q.242. (3)
Q.243. (4) Q.244. (1) Q.245. (3)
Q.246. (3) Q.247. (2) Q.248. (4)
Q.249. (1) Q.250. (3) Q.251. (1)
Q.252. (1) Q.253. (2) Q.254. (3)
Q.255. (3) Q.256. (4) Q.257. (1)
Q.258. (3) Q.259. (3) Q.260. (2)
Q.261. (3) Q.262. (3) Q.263. (2)
Q.264. (2) Q.265. (3) Q.266. (5)
Q.267.(3)
Q.268.(5)
Q.269.(4)
Q.270.(4)
Q.271.(3)
Q.272.(3)
Q.273.(2)
Q.274.(2)
Q.275.(1)
Q.276.(2)
Q.277.(1)
Q.278.(1)
Q.279.(4)
Q.280.(4)
Q.281.(2)
Q.282.(5)
Q.283.(4)
Q.284.(4) Government, Trade Unions, Consumer
Associat ion work for protec t ion of
Consumer interests.
Q.285.(4) We promote sales by reducing price, by
distr ibut ing coupons, by ensuring
competitions.
Q.286.(1) Marketing concept is consumer oriented,
hence the main objective of marketing is
to satisfy the consumer.
Q.287.(5)
Q.288.(4) To discover the need of consumer, to
produce accordingly, to generate
demand, to sale, to provide after sale
services are the part of new concept of
marketing. So these are integrate to
marketing.
Q.289.(5) To approach the remote areas and to
reduce the cost of production are the
main objective of advertising.
Q.290.(2) Money spent on advert ising is an
investment because in future this
expenditure increases sales and income
ultimately.
Q.291.(2) There are 5 stages of product life cycle,
they are–
(1) Introduction (2) Growth
(3) Maturity (4) Saturation
(5) Obsolescence
Q.292.(3) Money deposited by Public is a liability
because at the time of demand it is
returned to them.
Q.293.(5)
Q.294.(3) Packaging makes product safe against
storage and transporting.
Q.295.(4) In accounting, income and expenditure
are treated so that real financial position
of the organization can be gauged at aparticular time.
Q.296.(2) All are abbreviations.
Q.297.(1)
Q.298.(4)
Q.299.(5)
Q.300.(1)
Q.301.(5)
Q.302.(5) The elements of marketing mix are also
known as 4Ps of marketing.
Q.303.(3) All other tools of marketing-mix used after the product generation
Q.304.(1)
Q.305.(4) All together form an organization
Q.306.(1)
Q.307.(4) A l l op t i ons together forms sales
promotion programme
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Q.308.(2) Bank Building is an asset not product
Q.309.(4) Al l means given in the opt ions are the
tool for collecting secondary data.
Q.310.(4)
Q.311.(3) Raw material decides the quality o f
product not marketing segmentation
Q.312.(2) All are abbreviations
Q.313.(1)
Q.314.(3)
Q.315.(5)
Q.316.(3) Brand give special recognition to the
product.
Q.317.(5)
Q.318.(1) Deposits have largest share in domestic
savings
Q.319.(4) In direct marketing product is sold
directly to the end user or cus tomer,
hence it is a zero base channel.
Q.320.(4)
Q.321.(1)
Q.322.(4)
Q.323.(4) All are the factors of Buying Behaviour
segmentation.
Q.324.(3) All are abbreviations
Q.325.(4)
Q.326.(3)
Q.327.(3)
Q.328.(5)
Q.329.(5) Import means to purchase from other
country. So it is a part of International
trade.
Q.330.(2) Sale is both m ental and physical
process.
Q.331.(2) All are abbreviation and BEP is a point
at which a form earns no profit no loss,so this is no profit no loss point.
Q.332.(5)
Q.333.(5) When brand is registered under trade and
merch andise marks , Act, 1958, i t
becomes trademark. All the options are
examples of trade-mark.
Q.334.(1)
Q.335.(5)
Q.336.(1) Test Marketing means to test the product
in the market before commercial
production.
Q.337.(3)
Q.338.(3)
Q.339.(4) Serv ice –It means cu st omer serv ic e
customer service is the provision of a
service to a customer before, during &
after a service to a customer before,
during & after a purchase “ Customer
service” is a series of countries designed
to enhance the level of cus tomer
satisfaction.
(4) “ gift coupon of a chain store” is the
method of sales promotion” not a service.
Value –It denotes money only.
Q.340.(4) Pro duc t con ce pt– The prod ucer
concentrates on “ product qual i ty”
performance, innovative feature, during
production.
Q.341.(2) Selling concept–In selling concept the
producer focuses on aggressive selling
through high promotional efforts. Selling
concept is applicable for products.
Like –In su rance, Encyc lopedia, fund
raisers.
Q.342.(5)
Q.343.(1) SBU : “ Strategic business unit” means
it is a single business of related business
that can be planned. Separately from the
rest of the company.
Q.344.(3) Product oriented definition will explain
about the product which the company is
making like “ we make Cosmetic” , rest
of others are not defining the product they
are defining industry which they belong
to.
Q.345.(2) Market oriented definition define the
“ market or i ndustry ” i n which the
company is working like energy industry,
entertainment industry, FMCG industry.
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Q.346.(1)
Q.347.(1) Intensive growth –The company identify
opportunities to achieve further growth
with current business. They see whether
they can gain more market share with
its current produc t in current market
(market penetration), next i s to finddevelop new market. for current product
(Met development), next t hey see or
develop new products to its current
market. (product development strategy).
Q.348.(4) Ver tic al In teg rat ion– When t he
company owns/hold all its suppliers and
downstream buyer.
Horizontal Integrat ion –Wh en a
company handles the different parts of
production process.eg. Company is growing raw material,
own transport, marketing, retailing.
Forward Integration : When company
controls its distribution and retailers of
its own to sold its product.
Backward Integration –Wh en the
company control/ produce some of its
products it is backward Integration.
eg. Car company may own/produced a
tire company.
Q.349.(5) Dive rsif icat ion grow th –Wh en a
company finds, highly attractive new
industry is called. Diversification growth.
(i) Concentric Diversification : When
the company seek new products that can
fit with existing product.
(ii) Horizontal Diversification : When
a company develop new product that are
unrelated with curr ent product l ike
cassette manufacturing company alsoproducer cassette tray.
(iii) Conglomerate–The company see
new opportunities which have no relation
with its current product like Tata has
many business steel, truck, salt.
Q.350.(3)
Q.351.(2) A style is a basic & distinct ion mode of
expression appearing in a field of human
Endeavour . A s t y l e can l as t f o r
generation.
Fashion : A fashion is a commonly
accepted or popular style in a given field.
The length of fashion cycle is hard topredict.
Fad : Fads are fashions that come quick
into public are adopted quickly, and it is
also decline very fast.
Trend –It is a direction or a sequence of
events which have some movement &
disability.
Q.352.(4)
Q.353.(4) To observe global picture, the company
has to see al l . Age, income, family
members, Technolo gical, Poli t icalchanges.
Q.354.(2)
Q.355.(3) Sti mul us res pon se : Which the
customer gives at the very first / starting
time after using the product or seeing
the products.
Q.356.(5) Reference group : It consist of all the
group s that have a direct / indirect
influence on his (customer) attitudes.
Aspirations groups : They are the
groups to which a person would like to
belong.
Q.357.(4)
Q.358.(4) Primary group : Primary group consist
of people who interact or direct influence
the customer (family, friend, neighbors,
relatives) The customer to whom interact
mainly, continuously & informally.
Q.359.(4) In Maslow’ s need hierarchy theory. Self-
actualization is the last stage or top most-
stage which tells the human what he hasgiven to the society in the past. So 4th
answers reflect the best answer.
Q.360.(1) Fre ud’ s The ory :Sigmund Freud
assumed that psychological forces.
Shaping people behaviour which i s
largely “ unconscious” (that a person
can’ t fully understand).
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Q.361.(4) Brand familiarity : When the consumer
is aware about the product or brand after
repetition done by marketer.
Brand Loyalty –Th e consumer i s
showing faith & interest towards product
& using it from a long time.
Q.362.(2) Awareness–When the consumer likes
to know about the product, and at a
present he is not known to the product.
Interest–When the consumer shows
their interest towards the produc t for
purchase.
Trial –Wh en the consumer l ikes to
purchase the product for tr ial basis.
Adoption : When consumer likes to
adopt the same.Q.363.(1)
Q.364.(3)
Q.365.(3) ( i ) Pur e Mon opo ly : o n l y o n e
manufacture, charges high price, little or
no advertising.
(ii) Oligopoly – Sm al l no. o f lar ge
produces having both highly different
product as well as standard product eg.
Oil & Steel.
(iii) Monopolistic– Many competitors,
try to different their product whole or in
part (Heavy advertise) market. segment
to provide superior value.
(iv) Pure comp :Many competitors.
competitor’ s price will be the same. No
advertisement unless advertisement can
make psychological difference.
Q.366.(2)
Q.367.(3)
Q.368.(2)
Q.369.(3) Customer :The person who purchases
a product of a company.
Prospective /Potential Customer :The
people who have shown interest would
be the customer of the company in future.
Q.370.(3) Market demand :The total volum e
bought by the customer in a defined
geographical and in a defined time period
and in a defined market environment and
defined market programme.
Q.371.(2)
Q.372.(1)
Q.373.(2) Product variety Marketing :Provide
several products of various styles
quantities, sizes. Offered variety to
buyers.
Mass Marketing :Offer product s to
mass or number of people at large.
Target variety marketing : Offer variety
of products to on ly target group or
different target groups.
Q.374.(3)Q.375.(3)
Q.376.(2) Market segment groups are those groups
for which the product is made or it is also
called target market (segmented group)
Q.377.(4) Segmentat ion :Dividing the whole
population into different sections on the
basis of purchasing power, geographical
location, buyer attitudes, demographical.
Q.378.(3) HUL producing variety of soaps of
different price (expensive & cheap) byconsidering income factor of consumers
or purchasing power.
Q.379.(1) (i) Split Loyal: Using 2 or 3 brands from
a long time or showing their loyalty to
different brands from long time. eg. using
Red label, Taza, Tetley.
(ii) Shifting Loyal –Those consumer who
are using brands during the certain time
and then changes the brand. They are
shifting their loyalty after a certain period.
(iii) Switches –The people/buyers who
frequently Switches to the diff erent
brands and not considered as loyal.
Q.380.(4) Rational i ty means based on some
reason or logic which is actual ly
p r o h i b i t e d i n a l l . I n m a r k e t i n g
segmentation also denies rationality.
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Q.381.(2) (1) Differentiated Marketing : Different
offer/ programmes/ deign/ price for
different target markets.
(2) Undifferentiated Market. : Similar
price to the all No, differentiation in the
market.
Q.382.(3) HUL : Produces different product todifferent target market.
Maruti : Different models to di fferent
buyers.
Coca Cola : Similar product to all.
Q.383.(4)
Q.384.(3) New Product Line :Entirely new product
Series like HUL manufactures cream,
soaps, tea. Suppose they start clothes
product line also, this is called “ New
product Line” .
Repositioning : Positioning means
creating brand awareness in the eyes of
the customer & repositioning means
existing brand should be positioned in
the minds of new consumer.
Q.385.(3)
Q.386.(2)
Q.387.(3)
Q.388.(4)
Q.389.(4) Idea Pursing Stage :Idea Generation,
Idea screaming, Idea evaluating, analysis
Q.390.(4) Commercialization is the stage when
cost is high. The manufacturer has to
organize full manufacturing facility,
m a r k e t i n g f a c i l i t y , m a r k e t i n g
communication etc. While rest does not
so much expensive stage.
Q.391.(1)
Q.392.(3) Customers/people react differently for
different products.
(i) early adapters : The opinion leaders
who carefully search the new product that
might give them dramatic competitive
advantage.
(ii) Early majority : They adopt th e
product when most of the advantage, is
also derived/ proves in the market & lot
of adoption is also takes place.
(iii) Innovators : They are ready to adopt/
try new product. They relatively earlier in
adopting new ideas.
(iv) Laggards : They are tradition bound
and resist the innovation until they find
suitable for them.
Q.393.(2) Personal influence plays a major role in
the adoption of new products. The family
members, relatives, friends, influences
the buyers.
Q.394.(3) The PLC : The product life cycle is
similar like human life cycle. It says the
change in demand & technology changes
at every stage of it & it has 4 stages.
Q.395.(4)
Q.396.(3)
Q.397.(2) (i) Introduction : Cost is high, slow sales
volume, No competition, high advertising,
No profit/ Little.
(ii) Growth : Reduc ed cost , sales
increases, competition begin, profit
substantially increases, price decrease.
(iii) Maturity : Cost low, increase
competition, high advertising cost, price
drops, sales down.
(iv) Decline : Sales d ecline, price
promotion, profit is less or negative.
Q.398.(4)
Q.399.(4) Rapid Skimming : The strategy where
product is new, the producer can set high
prices and can extract maximum profit
by high promotion & create awareness.
Q.400.(1) Slow Skimming : Product is new so
he fixes the price high but promote less
so that the profit derived from market is
slow b ecause people aware about
product slowly.
Q.401.(3) By defending market charges the market
leader keeps increasing its competitive
strength and value to customers so that
they face, the challenge of competitors
resolutely.
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Q.402.(2) Because Needs are the BASIC human
requirements, needs became WANTS
when they are directed to specific objects
that might satisfy the needs.
Q.403.(3) For eg. a laptop would be compatible with
headsets, presentation projectors, MP3
players, cameras, mobile, handsets, etc.Q.404.(2) All the accessories, although diverse are
re l a t ed i t ems t ha t f unc t i on i n a
compatible manner.
Q.405.(4) The width refers to how many different
product lines the company covers, the
LENGTH refers to the total number of
items in the mix, the depth refers to how
many variants are offered of each product
in the line, the consistency refers to how
closely related the various product lines
are in end use, production requirements,
distribution channels etc.
Q.406.(5) A l l o f th ese are t he f unc t i ons o f
market ing; purch ase of basic raw
consistency, storage, transport, & sales
for a profit of the goods manufactured.
Q.407.(3) Except marketing finance, all are primary
functions whereas marketing finance is
secondary function of marketing.
Q.408.(1) Brand loyalty is a psychographic factor;
consumer psychology plays a major rolein determining loyalty irr espective of
one’ s Socioeconomic status.
Q.409.(4) The PLC of any product has Four Basic
Stages, Introduction, growth, Maturity,
Decline.
Q.410.(1) USA
Q.411.(4) 1982
Q.412.(2) 1986
Q.413.(5) Good packaging protects the contents,
the product & the contents their in areidentifiable because of good packaging,
is a means of advertising owing its
aesthetic appeal & inc reases ease of
handling by consumer.
Q.414.(2) Fredric Winslow Taylor is the father of
Scientific Management.
Q.415.(4) Since there is no intermediary in the
direct marketing channel it is called
ZERO LEVEL.
Q.416.(4) A transact ion is an exchange or a trade
of values when an agreement is reached
between two parties; here both parties
receive something tangible during theexchange, in case of transfer this does
not happen.
Q.417.(3) Demography is a micro environmental
factor, which is h ighly reliable, for the
short & intermediate run. The main
demographic force that marketers
monitor is population because people
make up markets.
Q.418.(4) The marketing department uses a three
stage procedure for demand forecasting
of sales, it prepares a macroeconomic
forecast first, followed by forecast first,
followed by a company sales forecast.
Q.419.(4) Marketing deals, with identifying &
meet ing human & soc ial needs; i t
customize according to the needs of the
consumers where since it is consumer
o r i e n t e d . It a i m s a t c r e a t i n g ,
communicating & delivering value to
customers.
Q.420.(4) HRM Phase IIQ.421.(2) Conventions & Seminars are organized
for facilitation direct interaction between
the employer & prospective employee .
Q.422.(3) Henry Fayol
Q.423.(4) Hugo Muntseber.
Q.424.(1) Abraham Maslow g ive the f ive t iered
pyramidal need Hierarchy theory.
Q.425.(5) All the options are theories of motivation.
Q.426.(4)
Q.427.(4) Expansion of business is not an objective
of pricing because pricing objective of a
product is very much oriented to product
not for company expansion purpose.
Q.428.(2) Marketing research is task of marketing
department in the company.
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Q.429.(4) Inseparability and intangibility is the
option who are characteristics of the
services or bank services.
Q.430.(2)
Q.431.(5) A l l thes e ar e the core concep t o f
marketing.
Q.432.(2) Market ing star ts f rom n eed want
D em a n d , a n d d e m a n d i n c l u d e
willingness to pay plus ability to pay for
the product.
Q.433.(2) In marketing consumer is the controlling
force because marketing done according.
to customer need want & demand.
Q.434.(1)
Q.435.(1) VAIS stand for values and life style.
Q.436.(3) Who are their legal advisors this is the
part which companies are not interested
to know about their competitors.
Q.437.(4) In a potential market customer have all
the things interest to purchase income
to purchase accessibility to market.
Q.438.(1) In mass marketing the seller engage in
the mass production, mass distribution
of one product for all buyers.
Q.439.(2) Soft-core loyal one of those customers
whose shift from favouring one to another
brand.
Q.440.(4) In differentiated marketing company
make product according to different
customer according to their standard.
Q.441.(4) Type writers are in decline stage of
product life cycle.
Q.442.(4) Product awareness advertising is not the
part of marketing strategy.
Q.443.(1) All the things were started in the maturity
stage to increase the profit and sale of
product.
Q.444.(1) To maintain the market share for a
product the continuous innovation is the
best unchaining.
Q.445.(4) The products in product l ine are same is
several things like shape, size, price,
function, cost etc.
Q.446.(2) When an individual feel deprivation some
basic satisfaction, it is need.
Q.447.(3) In production concept product is produce
maximum and distribute widely.
Q.448.(3) The main objective or achievement of
marketing is to satisfy the customer.
Q.449.(1) Under internal marketing the companyhiring, training and motivating their
employees to serve the customer with
efficiency.
Q.450.(2) Customer value means the benefits
expected by the customer from the
product against its cost.
Q.451.(2) In reactive marketing com pany and
customer ta lk about the product ,
per formance which is sel l by the
company or purchase by the customer.
Q.452.(4)Q.453.(3)
Q.454.(1)
Q.455.(1)
Q.456.(3)
Q.457.(4)
Q.458.(1)
Q.459.(2)
Q.460.(3)
Q.461.(2)
Q.462.(4)
Q.463.(2)
Q.464.(5) Only survey of wants and desir es of
consu mers is related to consumer
survey.
Q.465.(5)
Q.466.(1) In sandwich man advertising, joker, etc.
displays the product.
Q.467.(3) In publicity there is no need of payment.
I t can be made by media, f r iends,
relatives etc.
Q.468.(2) In Modern Concept of market ing,
cons umer is the king of market. So
Modern market can be cons idered as
buyers market.
Q.469.(3)
Q.470.(5) All factors given in the options.
affect the consumer behaviour.
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Q.471.(1) All are abbreviations
Q.472.(4)
Q.473.(2) Secondary Data can be collected easily,
so researchers starts their research by
collecting secondary data.
Q.474.(3)
Q.475.(5) Society shapes our beliefs, values,
norms. Hence option shou ld be all of
these
Q.476.(3) Reminder advertising is essential at the
maturity stage of product life cycle.
Q.477.(2)
Q.478.(1)
Q.479.(4) All statements are true about product life
cycle.
Q.480.(3)
Q.481.(4) Cost Benefit Analysis is related to cost
accounting.
Q.482.(2)
Q.483.(3)
Q.484.(2)
Q.485.(1)
Q.486.(2)
Q.487.(3)
Q.488.(4) In news Article we do not promote sale.
Q.489.(4)
Q.490.(4)
Q.491.(4) Al l the tas ks given ar e needed for
successful internal marketing.
Q.492.(4)
Q.493.(2)
Q.494.(2)
Q.495.(4)
Q.496.(3) An advertisement does not tell how a new
product works.
Q.497.(2)
Q.498.(4)
Q.499.(5)
Q.500.(2) Whole Sellers and Retailers purchase
goods for further sale.
Q.501.(5) All are the parts of structure of Economy,
Hence option is None of these.
Q.502.(3) VAT (Value Added Tax) has replaced
Sales Tax.
Q.503.(4) All are abbreviations.
Q.504.(4)
Q.505.(5)
Q.506.(2)
Q.507.(1)
Q.508.(4) Old concept of marketing is related to
product and seller while modern concept
is related to consumer.
Q.509.(5)
Q.510.(1) Marketing mix decides the marketing
Budget of an organization.
Q.511.(4)
Q.512.(4)
Q.513.(1)
Q.514.(2)
Q.515.(1) All business activities revolves around the
marketing so marketing concept is the
central point of all business activities.
Q.516.(2)
Q.517.(1) In last f ew years back ICICI Bank
adopted High-Pressure Selling of their
products, specially loan products.
Q.518.(3) Credit Card and Debit Card is Plastic
Money.
Q.519.(1)
Q.520.(3)
Q.521.(5) All factors together being development
of Marketing.
Q.522.(5)
Q.523.(3)
Q.524.(1) PERT is a technique used for evaluating
the programmes.
Q.525.(5) Mediators in distribution channel, sales
person and consumers are 3 parts of tri-
party activity of sales promotion.
Q.526.(3) Tangible assets those assets which have
physical appearance like car, mobile,
radio etc. And those assets that have no
phys ical appearance are known is
intangible assets such as loan, goodwill,
patent, copyright, royalty etc.
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Q.527.(5)
Q.528.(2)
Q.529.(4)
Q.530.(3) Full form of ATM is “ Automated Teller”
Machine.”
Q.531.(4)
Q.532.(5)
Q.533.(4) marketing research is necessary for
effective sale.
Q.534.(5) Al l op tions are true about product. So
on the above reason product life cycles
concept is developed.
Q.535.(1)
Q.536.(5)
Q.537.(2) Net Banking is a facility provided by
banks when technology has improved.
This is not a product, so there is no need
of marketing.
Q.538.(4)
Q.539.(4) All the qualities mentioned, should be in
a good brand.
Q.540.(3)
Q.541.(2)
Q.542.(2) market ing mix i s the essence o f
marketing, so it’ s control is the key of
successful marketing.
Q.543.(1)
Q.544.(3)
Q.545.(3)
Q.546.(1)
Q.547.(5)
Q.548.(2)
Q.549.(2)
Q.550.(1)
Q.551.(3) Mobile technique changes frequently
hence it can be grouped under marketing
fluctuation.
Q.552.(3) Future custo mers are called Target
Customers.
Q.553.(2) Customer’ s need, cost of customer,
convenience, communication formed 4C
of marketing mix.
Q.554.(5)
Q.555.(4)
Q.556.(1)
Q.557.(1)
Q.558.(5) All are abbreviations
Q.559.(3)
Q.560.(2)
Q.561.(2)
Q.562.(2) manufacturing cost is internal factor.
Q.563.(4)
Q.564.(4)
Q.565.(4)
Q.566.(1)
Q.567.(3)
Q.568.(4) For customer-oriented companies
customer satisfaction is target and
marketing tool.
Q.569.(1)
Q.570.(4)
Q.571.(5) All are the quali ties of patent.
Q.572.(5) All are the elements of effective package.
Q.573.(3)
Q.574.(2)
Q.575.(4)
Q.576.(3) Knowledge of related markets
Q.577.(2) Cross-selling
Q.578.(5) All (1), (2) and (3)
Q.579.(1) A marketing staff
Q.580.(3) For good customer service
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Q.1.(3)
Q.2.(4)
Q.3.(3)Q.4.(2)
Q.5.(4)
Q.6. (2) CUSTOMER FEEDBACK
Q.7.(1)
Q.8.(5)Q.9.(5)
Q.10.(5)
STATE BANK OF INDIAHELD ON 27-05-2012 Based On Memory
Q.1.(1) Marketing is a critical business function
for attracting customers.
Q.2.(2) A business needs to markets its products
when the supply exceeds demand.
Q.3.(1) Traditional marketing involves door to door
campaigns.
Q.4.(3) Telemarketing is a method of dir ectmarketing in which a salesperson solicits
prospective customers to buy products
or services, either over the phone or
through a subsequent face to face or Web
conferencing.
Q.5.(4) A good salesperson must have good
communication skills.
Q.6.(2) Direct marketing allows businesses and
nonprofits organizations to communicate
straight to the Customer.
Q.7.(2) Lead generation means identifying the
prospective buyers and then approachingthem.
Q.8.(5) Web marketing i s the marketing and
promotion of products or services over the
Internet.
Q.9.(3) methods to improve marketing activities.
Q.10.(2) Planning work
Q.11.(5)
Q.12.(1) In push marketing, the information is just
“ pushed” toward the buyer by the seller
to make him aware of his products and
services.
Q.13.(4)Q.14.(3) sales call planning
Q.15.(3) Buyer resistance occurs when the buyer
is not able to decide whether to buy the
product or not.
Q.16.(5) persuasive communication
Q.17.(4) B e n c h m a r k i n g i s t h e p r o c e s s o f
comparing one’ s business processes and
performance metrics to industry bests or
best practices from other industries.
Q.18.(1) Innovation in marketing means developing
as well as adopting new technologies.
Q.19.(1)
Q.20.(1) USP stands for Unique selling proposition
here, which means an attraction or a
specific feature of a product or service
which renders it different from the others.
STATE BANK OF INDIAHELD ON 14-10-2012 Based On Memory
Q.1.(2) A family with more than 2 members
Q.2.(3) Lowering the selling price
Q.3.(5) Market segments allow companies to
create product differentiation strategies totarget them.
Q.4.(3)
Q.5.(5) Telemarketing i s a method of direct
market ing in which a salesperson
approaches prospective customers to buy
products or services, either over the phone
or through a subsequent face to face or
Web conferencing.
Q.6.(5) Upselling is a sales technique whereby a
seller induces the customer to purchase
more expensive items.
Q.7.(3) The process of marketing ends with thecustomer satisfaction.
Q.8.(2) An impulse purchase or impulse buying
is an unplanned decision to buy a product
or service, made just before a purchase.
Q.9.(4)
Q.10.(2) Do Not Call Lis t
Q.11.(4) Test marketing is product development
stage where the product is exposed to a
EXPLANATION OF PREVIOUS PAPERS
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carefully chosen sample of the population
for deciding if to reject it before its full
scale launch.
Q.12.(2)
Q.13.(4) Value based pricing sets prices primarily,
but not exclusively, on the value, perceived
or estimated, to the customer rather than
on the cost of the product or historicalprices.
Q.14.(2) Negative demand is situation w here
consumers avoid a product or firm with
negative image or connotations, such as
those associated with unfair labor policies
o r t h e p r a c t i c e s t h a t h a r m t h e
environment.
Q.15.(1)
Q.16.(1) Internet banking allows customers of a
financial institution to conduct financial
t ransact ions on a secure webs i te
operated by the institution.
Q.17.(2) Market r isk is the r isk of losses in
positions arising fro m movements in
market prices.Q.18.(1) Improved Customer Services
Q.19.(5) Marketing research is the systematic
gathering, recording, and analysis of
qualitative and quantitative data about
issues relating to marketing products and
services.
Q.20.(3)
STATE BANK OF INDIAHELD ON 03-06-2012 (Ist Shift) Based On Memory
Q.1.(1) Marketing is the function of only Sales
persons.
Q.2.(1) Abi l i ty an d wi l l ingnes s of the Sales
person.
Q.3.(1) Product Distribution
Q.4.(4) Service marketing refers to both business
to con sumer (B2C) and bus iness to
business (B2B) services which inc ludes
m a r k e t i n g o f s e r v i c e s l i k e
telcommunications services, financial
services etc.
Q.5.(2) Customizat ion leads to improved
customer retention.
Q.6.(3) Marketing aims at increasing profits.
Q.7.(2) Aggressi ve mark eting-when a market
becomes very aggressive, the prices of
stocks can go up significantly which in
turn makes it more expensive for a trader
to become involved in th e market by
buying stock.
Q.8.(3)
Q.9.(4) Market information syst em is a set of
procedures and practices employed in
gathering, analyzing, and assessing
in format ion about a f i rm 's market
environment comprising competitors,
customers, suppl iers, d is t r ibut ion
intermediaries & sales personnel.
Q.10.(1)
Q.11.(1) SME loans/finance is the funding of small
and med i um s i zed en t e rp r i ses &
represents a major function of the general
business finance market-in which capital
for different types of firms are supplied,
acquired and priced
Q.12.(2) Market segmentation enables companies
to target different categories of consumers
who perceive the full value of certain
products/services differently.
Q.13.(3) It is a specific group of people within the
target market at which a product or the
marketing message of a product is aimed
at.
Q.14.(4) S ME a r e c o m p a n i e s w h e r e t h e
investment in plant and machinery does
not exceed Rs. 25 lakh.
Q.15.(3) USP is a concept stat ing th at such
campaigns made unique propositions to
the customer and that this conv inced
them to switch brands.
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Q.1.(5) Cold calling is the marketing process of
approaching prospective customers or
clients typically via telephone who were
not expecting such an interaction.
Q.2.(1) Delivery channel/Distribution channel is
a path through which goods and services
flow in one direction (from vendor to the
consumer), and the payments generated
by them that flow in the opposite direction
(from consumer to the vendor).
Q.3.(4) Al l sales lead i s t he identi fi cation of a
person or entity that has the interest and
authority to purchase a product or service.
Q.4.(5) Advertisement is a form of communication
used to encou rage or persuade anaudience to continue or take some new
action.
Q.5.(4) Selling is offering to exchange something
of value for something else.
Q.6.(3)
Q.7.(3)Q.8.(3)
Q.9.(1) Bench mark i ng i s t he p rocess o f
comparing one's business processes and
performance metrics to industry bests.
Q.10.(5)
Q.11.(5)
Q.12.(4)
Q.13.(1) Internet marketing or online marketing is
referred to as the marketing of products
or services over the internet.Q.14.(2)
Q.15.(1)
STATE BANK OF INDIAHELD ON 16-01-2011 (Ist Shift) Based On Memory
Q.1.(3) Di rec t marke t i ng i s a channe l o f
advertising that allows business and non-
profits to commun icate straight to the
customer with advertising techniques
such as mobile messaging, email.etc.
Q.2.(2) Web marketing also known as internet
marketing is the marketing of products
or services over the internet.
Q.3.(1) More business to the company.
Q.4.(2) Lead generation
Q.5.(3) Market share is the percentage of an
industry or market's total sales that is
earned by a particular company over a
specified time period.
Q.6.(2) Increasing the sales volume
Q.7.(4) Market segmentation enables companies
to target different categories of consumers
who perceive the full value of certainproducts and services differently from one
another.
Q.8.(2)
Q.9.(3) Refer ra l se l l i ng i s acqu i r i ng new
customers who are suggested or referred
to by existing customers. Referral selling
is the basis of all direct selling.
Q.10.(1) Unique selling propos ition is a concept
that gives real or perceived benefit of a
good or service that differentiates it from
the competing brands and gives its buyer
a logical reason to prefer it over other
brands. USP is often a critical component
of a promotional theme around which an
advertising campaign is built.
Q.11.(4) converting prospective customers into
purchasers
Q.12.(3)
Q.13.(4) Cross selling is the act of selling among
or between established clients, markets,
traders etc.
Q.14.(3) Marketing strategy is a process that can
allow an organization to concentrate its
l im i ted resources on the greates t
opportunities to increase sales.Q.15.(1) all purchasers
Q.16.(2)
Q.17.(2)
Q.18.(2)
Q.19.(1) Digital marketing is simil ar to online
marketing.
Q.20.(2) Direct selling Agent.
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STATE BANK OF INDIAHELD ON 16-01-2011 (IInd Shift) Based On Memory
Q.1.(1) Safe Deposit locker can be canvassed
among all existing account holders.
Q.2.(4) Telemarketing i s a method of direct
market ing in which a salesperson
requests prospective customers to buy
products or services through phone calls
or web conferencing.
Q.3.(1) Cashless operations
Q.4.(3) It is very low
Q.5.(2) Liquidity
Q.6.(3) Bancassurance is used to describe the
partnership or relationship between a
bank and an insurance company uses the
bank sales channel in order to s el l
insurance products.
Q.7.(4)Q.8.(1) increasing deposits.
Q.9.(5)
Q.10.(1) Mutua l funds investments can be
ef fect ively canvassed among on ly
salaried persons.
Q.11.(2) Product Design is the process of creating
a new product to be sold by a business
to its customers.
Q.12.(3)
Q.13.(1) Advertisement is a form of communication
used to encou rage or persuade an
audience to continue some actions. It is
a notice or announcement in a public
medium promoting a product, service.
Q.14.(1) Q.15.(2)
Q.16.(3) Value added services refers to advanced
and/or additional services offered to
increase their revenue or m ake their
offering more competitive.
Q.17.(4)
Q.18.(2) Cross selling
Q.19.(1) Globalization is growth to a global or
worldwide scale.
Q.20.(4) Market Research is any organized effort
to gather information about market or
customers.
STATE BANK OF INDIAHELD ON 22-11-2009 (Ist Shift) Based On Memory
Q.1.(3) Q.2.(4) Q.3.(2) Q.4.(2) Q.5.(5) Q.6.(1)
Q.7.(5) Q.8.(5) Q.9.(3) Q.10.(5) Q.11.(4) Q.12.(4)
Q.13.(3) Q.14.(5) Q.15.(4)
STATE BANK OF INDIAHELD ON 22-11-2009 (IInd Shift) Based On Memory
Q.1.(1) Q.2.(3) Q.3.(1) Q.4.(4) Q.5.(4) Q.6.(2)
Q.7.(3) Q.8.(4) Q.9.(4) Q.10.(4) Q.11.(3) Q.12.(4)
Q.13.(2) Q.14.(5) Q.15.(4)
STATE BANK OF INDIAHELD ON 15-11-2009 Based On Memory
Q.1.(2) Q.2.(3) Q.3.(4) Q.4.(1) Q.5.(1)
Q.6.(3) Q.7.(3) Q.8.(4) Q.9.(4) Q.10.(5)
Q.11.(5) Q.12.(4) Q.13.(1) Q.14.(2) Q.15.(1)
8/12/2019 Marketing Book Part II
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