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Town of Didsbury Marketing Brochure - April 2010

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Page 1: Marketing Brochure

403.335.3391

www.didsbury.ca

Page 2: Marketing Brochure

Didsbury is a beautiful town located in the heart of Central Alberta, just a stone’s throw away from the

famous Rocky Mountains. The town o� ers a unique mix of seniors development, a strong business center,

and modern recreational & educational facilities for young families.

“Many have said, Didsbury is one of the most beautiful and progressive towns along Alberta’s golden corridor. The

Town sells itself. Come see what Didsbury has to o� er your family, your business and you.” - Roy R. Brown, CAO

Town of Didsbury - Main O� ce:2037 – 19 Avenue – 403-335-3391

Didsbury Neighborhood Place: (Community, Social Services)2030 17 Avenue – 403-335-8719

Didsbury Aquatic Centre:1702 – 21 Avenue – 403-335-7369

Didsbury Memorial Complex:(Arena & Multi-Purpose Room)1702 – 21 Avenue – 403-335-7369 for general information or rental inquiries.

Memorial Park:Memorial Park is host to Canada Day events, concerts, baseball games and walking paths.

Rosebud Valley Campground: The Rosebud Valley Campground is located on Secondary Hwy 582 just as you enter the Town of Didsbury. The campground is open from mid-April to September. Relax at the gazebo and take advantage of the free � rewood and � re pits. Call 403-335-8578 to book a site.

Didsbury Curling Club:1702 – 21 Avenue – 403-335-3661

Didsbury Municipal Library: (Adjacent Town O� ce) 2033 – 19 Avenue – 403-335-3142

Didsbury Golf Club:2003 – 23 Street – 403-335-3635

Didsbury and District Chamber of Commerce: (Located at the Didsbury Train Station) 1811 – 20 Street – 403-335-3265

Lions (Handi) Bus: 403-335-2363 or 403-507-0208

Didsbury Community Bus: This is a charter style bus used to transport up to 60 people. – 403-335-3052

Didsbury-Calgary Commuter Bus: Cardinal Coachlines – 403-531-3940

Emergency – 911

Didsbury Fire Department:2101 – 19 Avenue – 403-335-3222

Didsbury RCMP:2425 – 19 Street – 403-335-3382

die cut for business card

Page 3: Marketing Brochure

2001 Labour Force by Industry Division

Major Employers - by # of employees:Tanas Concrete Home Hardware AG Foods Dreamwood Homes Tara Projects Calgary Health Region Chinooks Edge School Division Town of Didsbury

Trading Area and Labour Force: Didsbury has a regional trading and labour force area of over 29,000 residents.

Electric Power Providers: Epcor Enmax

Natural Gas Providers: Direct Energy

Land� ll/Waste Transfer Locations: Didsbury Transfer Station Olds Transfer Station

Garbage Collection Provider: Mountain View Regional Waste Commission

Population Statistics: Population in 2008 - 4,599 Population in 2006 - 4,275 Population Density Per Square (Km) - 782

Breakdown of 2006 Population by Age

Average Family Income (2006): $73,777

2009 Tax RatesResidential/Farmland 9.0297Non-Residential 11.4859

Property Assessment Residential Non-residential Farmland

2009 $478,604,800 $51,168,390 $439,250

2008 $452,595,700 $47,816,520 $401,310

2007 $312,221,970 $38,151,880 $357,440

2006 $210,541,183 $22,467,892 $57,370

0

100

200

300

400

500

600

75+65-7455-6445-5435-4425-3420-2415-195-140-4

Public Administration - 3%

Agriculture - 4% Mining - 4%

Manufacturing - 10%

Construction - 10%

Transportation and Utilities - 8%

Retail and Wholesale - 17Finance - 4%

Business andCommunity Service - 40%

Stats Didsbury, AB

Page 4: Marketing Brochure

Emergency Services: Mountain View Emergency Services Didsbury RCMP Didsbury & District Fire Department

Library: Didsbury Municipal Library

Closest Cinema/Performing Arts Centre:Olds Airdire

Community Services, Recreation Contact : Didsbury Neighbourhood Place 403.335.8719

Closest Airport: Calgary International Airport 77 kmRed Deer Regional Airport 81 kmDisbury/Olds Airport 7 kmEdmonton International Airport 232 km

# of Hotels/Motels: 3 # of Rooms: 65 # of Campgrounds: 5 # of Bed & Breakfasts: 1

Economic Development Contact:Colleen Gustavson

P.O. Box 790 , Didsbury, AB T0M 0W0

Phone: 403.335.3391 Fax: 403.335.9794

[email protected]

Disclaimer: The information and data for this community pro� le was obtained from Statistics Canada, AlbertaFirst.com, Municipal A� airs & Housing, and Central Alberta Economic Partnership (CAEP).

Water Service Supplier: Town of Didsbury Source: Mountain View Regional Water Commission

Local Telecommunications Providers: Telus Shaw

Education Grades O� ered: K - 12

Closest Post Secondary Institutions: University of Calgary SAIT - (Southern Alberta Institute of Technology)Red Deer College Olds College Mount Royal University

Geography Latitude: 51º40’ Longitude: 114º7’Total Area in Hectares (2009): 1537Location: County of Mountain ViewMajor Highway: QEII, Highway 2A

Lloydminster

Fort McMurray

Grande Prairie

Hinton

Drumheller

Canmore

Edmonton

Red Deer

Jasper

Banf

Calgary

88

35

34 263

43 28

16

16

22

3611

2

1

1

1

2

3

4

93

Medicine Hat

LethbridgeFort Macleod

DrumhelleDrumhelleDrumhelle

Red Deer

Drumhelle

Red DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerRed DeerDIDSBURY

Page 5: Marketing Brochure

Location, location, location

With a regional airport just minutes away and

rail right in town, transportation of goods or

personnel is completely accessible on well

maintained, modern highways and secondary

roads. It’s more than just ‘on the map’.

Easy to � nd. Easy to get there. Easy to get everywhere else.

That is the answer to so many questions asking

why Didsbury is such a great place to locate a

business or raise a family. All the necessities for a

great family experience are easy to � nd, right in

Didsbury.

Need big city amenities? Downtown Calgary and

Red Deer are both less than an hour away. Big

box store shopping? Ten minutes away. An hour

east lie the Badlands and an hour west puts you

in the Rockies.

Six kilometres east, the Queen Elizabeth II

highway, the artery that carries the commerce of

the continent connects Didsbury quickly to the

world. Whether it’s Calgary International Airport,

the industrial heartland, the distribution hubs,

regional and national corporate o� ces; they are

as handy to business in Didsbury as they are to

virtually any other part of the province.

Edmonton

Ponoka

Lacombe

Red Deer

InnisfailOlds

Airdrie

Didsbury

Calgary

QE II

Page 6: Marketing Brochure
Page 7: Marketing Brochure

Bring your best venture to Didsbury

When you research the best locations for

growing an enterprise, Didsbury will come

out near the top for Alberta communities.

Alberta Venture completed an exhaustive

study and found Didsbury to be one of

the top � ve communities in Alberta to do

business. Who knew? Well, people who live

and work in the region have known for some

time that in Didsbury lease rates are lower,

serviced industrial land and taxes are lower,

and turnaround on development permits is

expedient. Those are impressive deliverables,

especially when combined with leading-edge

zoning and land-use philosophies.

Page 8: Marketing Brochure
Page 9: Marketing Brochure

� e factors that move people

Modern, comprehensive health care, diverse

choices in education, and an extensive

selection of recreational pursuits are all part

of the edge Didsbury brings to attracting

desirable employees seeking more than a

job. This pool of talent is critical to successful

development and growth.

Attracting skilled employees and business

associates can be a monumental human

resource challenge. Less than an hour from

a burgeoning city with a population of

more than a million, Didsbury o� ers bene� ts

that can only be found in a smaller centre.

It’s a community that values openness,

independence and security. These qualities

are a magnet for young families, with all of the

right amenities in place.

Page 10: Marketing Brochure
Page 11: Marketing Brochure

In Alberta, a� ordability is an element that sets

a community apart. In Didsbury, land prices,

labour and development costs are typically

lower than in larger centres, translating into

a more attractive residential and commercial

development environment. Starter homes in

Didsbury can still be purchased in a suitable

price range for younger families looking for a

comfortable setting and a sound investment.

A� ordability extends to other popular housing

choices, including condominiums and

apartments with designs that are attractive to

seniors and empty-nesters.

Lower home prices and building costs mean

lower assessments, but Didsbury maintains a

competitive advantage over nearby cities by

delivering a high levels of service. This hasn’t

been lost on big city media, who often cite

the hidden gem, Didsbury, as the antidote to

in� ated prices.

It is the availability of services and professionals,

like doctors, dentists, modern facilities for

education and recreation that complete the

equation. All of the bene� ts without all the

costs translates into enduring a� ordability.

A� ordability

Page 12: Marketing Brochure
Page 13: Marketing Brochure

A future that re� ects its past

As Didsbury enters its second century it

continues to re� ect a strong connection to

its heritage. An attractive prairie town with

boutique shopping, the community heralds

an individuality and independence that

underlines the authenticity of Canada’s west.

The picturesque main street tells the story

of how the west settled, with its railway still

in place at the town’s centre and a faithfully

restored Canadian Paci� c Rail station that

serves the community and welcomes visitors,

as it has since 1902. The displays in the

museum also chronicle the development

of Didsbury and its place as a service centre

to the surrounding farming community. An

enduring past carries Didsbury into the future:

proud of its heritage, strength and solid values,

and always looking forward.

Page 14: Marketing Brochure
Page 15: Marketing Brochure

As well-served as Didsbury and the surrounding

region is, a recently completed Gap Analysis

identi� ed a list of business opportunities that

reinforces a positive economic future. Investors

and developers will see needs and possibilities

that encourage positive decisions. A ready

market, access to an able and skilled workforce,

appropriate real estate and infrastructure

coupled with business and development-

friendly municipal leaders promote business

success and a positive return on investment.

The prospect of continued growth within the

community only tells part of the story. Business

in Didsbury has immediate access to a regional

population of 29,000. It’s also a partner in the

burgeoning Central Alberta corridor, North

America’s economic hotspot.

Didsbury’s place in that environment translates

into above average building permit growth

and strong population advancement.

Didsbury continues to sustain strong interest in

residential development, stronger in fact, than

other communities comparable in size.

Opportunities highlight the future

Page 16: Marketing Brochure
Page 17: Marketing Brochure

Pillars of community in place

updated bylaws and regulations, a focused

understanding of economic and community

development means Didsbury is open for

business and ready to serve.

Business is pleasantly surprised to � nd

serviced land, appropriately zoned, attractively

priced in a regulatory environment that

ensures expedited development without

needless bureaucratic delays. Diligent

planning provides a future for Didsbury that

will be prosperous, balanced and consistent

with the community’s vision.

By having these pillars in place, Didsbury

continues to be attractive to business as well

as the families necessary to ensure continued

business and community success.

Didsbury has bene� ted from studying the

rapid growth in communities across Alberta.

Its leaders have developed a positive mindset

and a development framework that is

comprehensive, equitable, accessible and

transparent. And they have used every means

possible to ensure it is communicated clearly. A

well designed and up-to-date web site means

information is always available and easy to

navigate and share.

Through cooperative governance with

Mountain View County, the Town of Didsbury

has just completed a signi� cant annexation.

Securing an ample and diverse land base,

Didsbury has the ability to move quickly

and be responsive to development needs.

A planning and development department,

Page 18: Marketing Brochure
Page 19: Marketing Brochure

� e strength of the region

…which is supported by the Municipal Area

Partnership Committee. The strengths in

relationships and perspectives across the

communities creates an economic synergy for

both the urban and rural communities with

a regional market of over 29,000 residents

sharing the costs of specialized services and

facilities that helps ensure continued prosperity.

Like many Alberta communities, Didsbury

has always thrived at being the centre for

the rural communities that surround it. Over

time, the community has experienced steady

growth, changing with the shifting needs

of its citizens and their neighbours in the

nearby countryside. Some communities have

fostered a culture of division, di� erence and

competition. In and around Didsbury, there is a

spirit of cooperation and a regional perspective

Page 20: Marketing Brochure
Page 21: Marketing Brochure

Didsbury is a beautiful town located in the heart of Central Alberta, just a stone’s throw away from the

famous Rocky Mountains. The town o� ers a unique mix of seniors development, a strong business center,

and modern recreational & educational facilities for young families.

“Many have said, Didsbury is one of the most beautiful and progressive towns along Alberta’s golden corridor. The

Town sells itself. Come see what Didsbury has to o� er your family, your business and you.” - Roy R. Brown, CAO

Town of Didsbury - Main O� ce:2037 – 19 Avenue – 403-335-3391

Didsbury Neighborhood Place: (Community, Social Services)2030 17 Avenue – 403-335-8719

Didsbury Aquatic Centre:1702 – 21 Avenue – 403-335-7369

Didsbury Memorial Complex:(Arena & Multi-Purpose Room)1702 – 21 Avenue – 403-335-7369 for general information or rental inquiries.

Memorial Park:Memorial Park is host to Canada Day events, concerts, baseball games and walking paths.

Rosebud Valley Campground: The Rosebud Valley Campground is located on Secondary Hwy 582 just as you enter the Town of Didsbury. The campground is open from mid-April to September. Relax at the gazebo and take advantage of the free � rewood and � re pits. Call 403-335-8578 to book a site.

Didsbury Curling Club:1702 – 21 Avenue – 403-335-3661

Didsbury Municipal Library: (Adjacent Town O� ce) 2033 – 19 Avenue – 403-335-3142

Didsbury Golf Club:2003 – 23 Street – 403-335-3635

Didsbury and District Chamber of Commerce: (Located at the Didsbury Train Station) 1811 – 20 Street – 403-335-3265

Lions (Handi) Bus: 403-335-2363 or 403-507-0208

Didsbury Community Bus: This is a charter style bus used to transport up to 60 people. – 403-335-3052

Didsbury-Calgary Commuter Bus: Cardinal Coachlines – 403-531-3940

Emergency – 911

Didsbury Fire Department:2101 – 19 Avenue – 403-335-3222

Didsbury RCMP:2425 – 19 Street – 403-335-3382

die cut for business card

Page 22: Marketing Brochure

403.335.3391

www.didsbury.ca