marketing careers: men & women
TRANSCRIPT
MARKETING
GREAT CAREERS IN
WHAT IS MARKETING?
Marketing plans & communicates with potential buyers to influence opinions & drive future sales.
WHAT IS MARKETING?
It requires skills in math, creative problem solving, complex planning and emerging technology.And, it’s very enjoyable.
MARKETING CAREER PROGRESSION
Marketi
ng Asso
ciate
Marketi
ng Speci
alist
Marketi
ng Man
ager
Marketi
ng Dire
ctor
VP Mark
eting
CMO
Sr VP M
arketi
ng
$35,026$45,998
$60,695
$79,000
$138,576
$157,480
$178,000
© Mary Firme 2015 twitter @maryfirme
WHO WORKS IN MARKETING?
65% of all marketing workers are women.
MARKETING SKILLS BY GENDER
Content M
anage
ment
Strate
gic M
arketi
ng
Online M
arketi
ng
Corporat
e Communica
tions
Budget M
anag
emen
t
Product M
arketi
ng
Market
Researc
h
Leaders
hip
Branding
Web M
arketi
ng
Marketi
ng Man
agemen
t
Marketi
ng Communica
tions
Business
Strat
egy
34%44% 44%
27%
55% 58%49%
63%
39% 40% 41%28%
67%
66%56% 56%
73%
45% 42%51%
37%
61% 60% 59%72%
33%
© Mary Firme 2015
Women Men
GENDER BALANCE BY CAREER LEVEL
Although 80% of entry level marketing workers are women...64% of positions at the highest levels are filled by men.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
20%30% 32% 37%
55%63% 64%
80%70% 68% 63%
45%37% 36%
MARKETING JOBS BY GENDER
Women Men
© Mary Firme 2015 twitter @maryfirme
GENDER BALANCE BY CAREER LEVEL
A just released Payscale – McKinsey study* shows women’s 36% share of top marketing positions is actually far better than the overall corporate average of 18%.
Women Men
* http://womenintheworkplace.com/
* http://womenintheworkplace.com/
MARKETING SALARIES
In marketing, men earn more more money than women for nearly every skill.
MenWomen
MARKETING SALARIES BY GENDER
Content M
anag
emen
t
Strate
gic M
arketi
ng
Online M
arketi
ng
Corporat
e Communica
tions
Budget M
anag
emen
t
Product
Marketi
ng
Market
Researc
h
Leaders
hip
Branding
Web M
arketi
ng
Marketi
ng Man
agemen
t
Marketi
ng Communica
tions
Business
Strat
egy
$58,230
$86,272
$67,283$71,612
$75,448
$99,154
$69,565$70,062
$82,385
$57,587
$79,524
$59,233
$111,011
$52,307$67,237$60,466$64,799$60,285
$74,790$58,787$60,334
$72,724
$52,747$61,688
$51,542
$94,001
© Mary Firme 2015
MenWomen
MARKETING WOMAN’S % OF MAN’S PAY
Content M
anag
emen
t
Strate
gic M
arketi
ng
Online M
arketi
ng
Corporate C
ommunications
Budget M
anag
emen
t
Product M
arketi
ng
Market
Researc
h
Leaders
hip
Branding
Web M
arketi
ng
Marketi
ng Man
agemen
t
Marketi
ng Communica
tions
Business
Strat
egy
89.8%
77.9%
89.9%
90.5%
79.9%75.4%
84.5%86.1%
88.3%91.6%
77.6%
87.0%84.7%
© Mary Firme 2015
MenWomen
As of May 2015, marketing women with Marketo marketing automation technology skills earned 100.4% of
men’s pay, the only area of wage parity.
For Eloqua, women earned 96.1% of men’s pay.
Men
GLIMMER OF EQUALITY
As of October 10 2015, marketing women with Marketo marketing
automation technology skills earned 101% of men’s pay, a small increase.
For Eloqua, women earned 95.8% of men’s pay (it got worse).
Men
OCTOBER 2015 – EQUALITY UPDATE
MARKETING
GREAT CAREERS IN
#TalkPay
All data from Payscale May 2015 and October 2015. © Mary Firme