marketing channel optimisation: achieving competetive advantage in higher education recruitment,
DESCRIPTION
Part of Hobsons APAC's research and insight strategy, this white paper, titled Marketing Channel Optimisation: Achieving competetive advantage in higher education recruitment, outlines how students search for information about education institutions, including the marketing channels they engage with, the factors they consider when choose an institution, and their preferred methods and frequency of communication. Based on survey responses from over 9000 students globally, the findings will allow institutions to optimise their marketing channels in a bid to enhance attraction and engagement efforts, while surpassing competitive markets in the recruitment of international and domestic students. If you would like to download a copy of the full report, please visit http://goo.gl/p7AB7YTRANSCRIPT
