marketing channels
TRANSCRIPT
INTERNATIONALMARKETING
INTERNATIONAL MARKETING CHANNELS
• AMIRUL FARHAN BIN ISMADI 08DPI12F2025• NORHASHIMAH BINTI MOHD ISMAIL 08DPI12F2028• NUR AZILA BINTI RUSLIN 08DPI12F2023• NUR AFIQAH BINTI AHMADI 08DPI12F2022
Marketing Channels Marketing channels is a set of independent organization that help make a product or service available for use or consumption by the consumer or business users.
Marketing channels assist marketers in moving their goods to the customers
Direct Selling Channels Producer sells a product directly to a consumer without the help of intermediaries through one to one demonstrations, personal contract as well as internet sales.
ADVANTAGES DISADVANTAGES
• Convenient for end user • Allowing producer to communicate directly• Create strong desire for your product• Can understand customers’ needs
• Requires greater investment to build a customer base and provide ongoing training to sales staff• Costs may be higher overall to support a direct sales force
Indirect Selling ChannelsSelling through home-country intermediariesanother party has to be entrusted with the manufacturer’s products.
Simple and inexpensive
-manufacturer and middle man interaction during products trading.
Lack of marketing control-intermediaries took more control in terms of price.
Types of intermediaries
DIRECT INDIRECT
Types of intermediaries
Direct channels
-Producer do not use intermediaries to deliver the product to the consumer- Examples, online
shopping (zalora and Lazada)
- WITH INTERMEDIARIES
-Product move from the producer to the retailer and finally to the consumer-Normally, the retailer are large with chain of store, able to perform their own wholesaler functions-Examples: Gaint and metrojaya-NO INTERMEDIARIES
Thank you