1. Chevrolet voltMarketing Plan

2. Chevrolet voltElectric when you want it GAS WHEN YOU NEED IT 3. Chevrolet volt Electric car Runs independently from gasoline First entering automobile in the market 4. 4.4 Metric Tons Saved Annually Emissions free capability Potential impact on society 5. Consumer Behavior Most of them arent using hybrid or electric cars They pay a large amount of money for gas regularlyPerception of electric cars: Luxury Not reliable 6. Marketing mix MARKET MIXProduct Price Place Promoti on 7. Chevrolet voltPRODUCT 8. SWOT ANALYSIS 9. Strenghts Being Innovative & Expectations No Competition Economic to Drive Environment Friendly Successful in Export Markets Easy to Drive 10. Weaknesses Competition from Gasoline Vehicles Low Top Speed Small Driving Range Low Consumer Awareness High Price 11. Oppertunity Growing Demand of Green Technologies Rising Fuel Costs 12. Threat Entry of Competitors Availability of HybridVehicles Various Rumors Entry of Competitors 13. DFFERENTATON Chevrolet VoltFuel Consumptio n EfficencyReliabili ty 14. Motto Smooth driving experience with lowest fuel expenditure 15. TARGETING 16. TARGETING &Segmentation 17. ON TARGETTARGETING AgeIncomeGenderDriving style18-25LowMaleCalm26-40MiddleFemaleDriving distanceShort distanceRegular Inner city41+HighAggressiv e 18. Commercial 19. Competitors 20. Competitors 21. Comparison 22. Sale Chevrolet volt 23. Volt production 21,299 14,1384,48820133520112012