marketing cloud, salesforcesaturday
TRANSCRIPT
1
New Delhi Salesforce Developer User Group
2What is Salesforce Saturday?
• First started by Stephanie Herrera in Austin, Texas.• Every Saturday we will meet either online or offline to
discuss, learn about Salesforce, prepare for Salesforce Certifications.
• Helping each other learning new stuff.• Volunteer based program where anyone can share any
kind of expertise, they might have in Salesforce.
3Who the hell am I?Saransh Garg
• Marketing Automation Consultant• Experienced with Eloqua, Pardot, Salesforce
Marketing Cloud and Hubspot
• Blogging at www.bloggingsoul.com
• Find me on Twitter @SaranshGarg26
4
Salesforce Marketing Cloud
5What is Salesforce Marketing Cloud?
• Best 1-to-1 digital marketing tool• Get a 360° view of customer• Deliver right message to right audience through right
channel• Make the most of every customer interaction by creating
Personalized, cross-channel Customer Journeys• Get detailed Analysis and Reporting for Website, Emails
and other communications
6What is Salesforce Marketing Cloud?
• Best 1-to-1 digital marketing tool• Get a 360° view of customer• Deliver right message to right audience through right
channel• Make the most of every customer interaction by creating
Personalized, cross-channel Customer Journeys• Get detailed Analysis and Reporting for Website, Emails
and other communications
7Tools within Marketing Cloud
Email Studio
Social Studio
Web Studio
Journey Builder
8Email Studio
• Design Emails in a Drag-&-Drop editor.
• Create Template based as well as coded designs
• Manage Subscribers, their attributes and Data
Extensions
• Create and schedule reports for your marketing assets
9Email Studio
• More than 50% of emails are now opened on Mobile devices
• Statistics show that 97% of all email interactions happen on the device in which the email was first opened.
• The Rule: 20/40/80o Sender Detail: 20 Characterso Subject Line: 40 Characterso Intro-Text: 80 Characters
Why use Device Friendly Designs?
10Email Studio
• Improves Email Deliverability• Increases users’ engagement
and Conversions• Prevents Unsubscribes
Use Dynamic Content, Predictive content
11Email Studio
• Use Shared items for re-usable content: Helps in achieving effective designing standards
• Use Forward-to-friend to allow recipient to forward the email: Helps tracking forwards and hence can generate new leads.
• Create a Plain Text version of your email as well: Helps in email deliverability where HTML emails are blocked.
Emails designing Best Practices
12Subscriber Engagement Best Practices
• Deliver Relevant content, use Dynamic content• Email according to customer's Journey - Use Journey
Builder• If Online retailer – Can plan cart abandonment email
campaign• Re-engagement campaign• Opt-down options to weekly/monthly digest• Birthday Emails
13Social Studio
• Connects Marketing Service and Sales Teams with customers through the social channel
• Discover what customers/prospects are saying about our brand and competitorso Analyze the sentimentso Take immediate actions on conversations
• Analyze your best performing content and pass it to other teams
• Directly send prospects to Sales, support requests to Service clouds
Social Media Marketing with Marketing cloud
14Social Media Engagement
DosCreate awarenessBe as transparent as your business allowsDetermine your toneHelp your customers become experts in your field
Be proactive Respond to negative AND positive feedback
Treat each social network as its own entityAlways provide an option to shareSet up publishing and approval permissions and processes
Build for mobile
Don’ts Be mindful of oversharing Don’t always feel compelled to
jump in Don’t make it long
15Web Studio
• Single place to create & publish web & mobile content• Landing Pages• Facebook Tabs• MobilePush pages
Cloud Pages
16Web Studio
• Use Predictive Intelligence• Websites that use Predictive Intelligence show an increase in revenue by 10%
and a rise in click-through rates by 35%.
• For SFDC captures, use SF Web-to-Lead forms• Use Mobile friendly designs
Cloud Pages
17Web Studio
• Create Personalised URL for LP: Makes URL shorter and more readable.
• Use Expiration date for pages, especially forms: Disables the page, prevent skewing of tracking and analysis
• Avoid 404 errors:• Use SEO properties for pages• Test Microsites/Landing Pages on un-cookied browser
Landing Pages (Microsites)
18Journey Builder
• Plan, Personalize and Optimize customer journeys to reach every customer at the right moment on the right channel
• Plan every interaction in the entire customer lifecycle• Choose Audience for targeted campaign• Choose Channel from messages, emails and push notifications to
web & social advertising placements• Journeys based on Activities on Sales/Service Clouds like creating
task, converting lead, opening service cases• Select goals and follow the real-time progress
What are Journey Builder & Automation Studio?`
19Journey Builder
• Create shared Events instead of simple Event
• Use the two in parallel to achieve the best in 1-to-1 customer
engagements
Journey Builder & Automation Studio
20Integration with Salesforce
• Personalized Experiences with Dynamic content based on any attribute or activity• Create seamless journeys across departments and channels by listening changes in
sales and service clouds• Create task for the sales/service owner to alert them on a issue, to followup the
customer• Can send out bulk emails directly from sales/service clouds to a report or campaign• Track the entire campaign success across clouds• Enhance the contact profile by creating a full interaction history for every individual
including opens clicks and bounces
Journey Builder & Automation Studio
21Salesforce IntegrationNative Email Sending Experience
22Salesforce IntegrationView Email Analytics directly from Sales or Service
23Salesforce IntegrationCreate Journeys Across Marketing, Sales & Service
24Thank You
Thank you for attending the session.
25Follow New Delhi SFDC DUGTwitter@newdelhisfdcdug
Hashtag#newdelhisfdcdug
Meetup.comhttp://www.meetup.com/New-Delhi-Salesforce-Platform-Developer-User-Group
Success Communityhttp://sforce.co/1oc0lQA
26Reach out to me [email protected]
Twitterhttp://twitter.com/SaranshGarg26
SkypeSaransh.garg26
LinkedInhttps://www.linkedin.com/in/gargsaransh
Facebook Pagehttps://www.facebook.com/saranshgarg26
Blogwww.bloggingsoul.com