marketing collaboration tools buyers guide
TRANSCRIPT
5 Essentials of the
Best Marketing Collaboration
Tools
Marketing teams are constantly adapting, collaborating, evaluating — and they're always on the hunt for new technologies to help them streamline and scale their efforts.
But with thousands of tools designed to help marketers with their hectic workloads, how do you choose the right one for your team?
Look for these 5 essential capabilities to quickly narrow the field and find the perfect tool.
1. Easy Document Collaboration
No campaign is a one-‐person show. Between brainstorming, group writing and editing sessions, and several rounds of revisions, you need multiple team members to access and contribute to documents simultaneously.
1. Easy Document Collaboration
2. Convenient File Management & Storage
2. Convenient File Management & StorageMultiple copy revisions, design mockups, budget spreadsheets... marketers have a lot of documents to manage. Project management tools let you virtually paperclip related files together with the task they support, so you don’t need to search, resend emails, or verify that everything's up-‐to-‐date.
3. Free Mobile Apps
Creativity doesn’t clock out at 6 PM. You need to be able to access your work whenever and wherever you want. Free mobile apps let you access your workspace from a client meeting, on the train, or over your leisurely Saturday morning coffee.
3. Free Mobile Apps
4. Visualizes Projects & Plans
4. Visualizes Projects & PlansPlanning projects on calendars and whiteboards isn't ideal. A single change can lead to a domino effect of rescheduled or forgotten tasks. Find a tool that lets you view multiple campaigns and projects at once, see how everything connects, and quickly make adjustments.
5. Real-Time Updates5. Real-Time Updates
5. Real-Time UpdatesMeetings, presentations, reports — you barely have time to eat lunch let alone chase down status updates or discuss task changes. You need instant visibility into exactly where your campaigns stand right now, so you can make sure your team is always focused on high-‐priority tasks.
5. Real-Time Updates
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