Marketing Collateral Guide – UWC Fall Refresh

Marketing Collateral – UWC Fall Refresh What: All stores are receiving new UWC collateral; your location will receive the following:

- Windscreens

Dates: All collateral must be setup by Monday, September 30th Please read details below on each

collateral category.

Collateral Placement Guide

Please reference the map below for where to place collateral at your store

Drive-Up Area Lanes

place one windscreen, per two lanes

UWC first, then Platinum Message

Vacuum Area/ Wall Mounted Windscreens

Place new UWC, Product or Career Windscreens in wall mount frames here if you are an express store. If

you are a Full Serve store, place these windscreens in remaining windscreen frames at your location.

UWC Fall Refresh Collateral

What’s included:

• UWC – Unlimited Moments Windscreen

• UWC – Where Ever You Go Windscreen

• UWC – Unlimited Moments Poster (FS sites only)

How to display:

Wind Screen Do’s

✓ Place in your Wind Screen Holders

Wind Screen Don’ts

× Hang them loose on the wall

× Lean against building

× Place them inside

Important Note:

These new windscreens are replacing the 2018 UWC windscreens

Dates: Fall UWC Collateral must be displayed by Monday, September 30th, see page six for details

*If you received a damaged windscreen or poster, you can order a new one on the Marketing

Supplies site, check the What’s New folder

UWC – Unlimited

Moments Windscreen

UWC – Where Ever You

Go Windscreen

Important Collateral Information Helpful Tip!

If you’re wondering whether a windscreen should be displayed or not, review the marketing supplies site for guidance. If the windscreen

is not on the marketing supplies site, then it should not be displayed in stores.

Where to Place Collateral:

Drive-Up Area Windscreens

Stores should display UWC and Try Platinum collateral in curbside windscreen frames in their drive-up area.

This collateral needs to be positioned in a visible area for customers to see when pulling up into the lot. See

below for collateral that should be displayed in this area.

Vacuum Area and Wall mounted Windscreens

Stores should display UWC, Product, and Careers collateral in remaining windscreen frames at their location.

Please remember to only display careers collateral if your store is currently hiring. See below for collateral that

should be displayed in these remaining windscreen frames.

Looking Ahead

Holiday collateral will arrive in stores early November. Stay tuned for more information!

If you have any questions, please reach out to the Marketing Team. Thank you.

UWC Fall Windscreens

Try Platinum Windscreen

Product and Career Windscreens

Marketing Collateral Guide – CSA & Store Contest

A Mister Million – CSA Contest What: All stores will receive cards for their CSAs to personally track their progress on the A Mister

Million – CSA Contest

Dates: Cards will arrive in store by September 30th, Contest runs October 1st – 31st

Details: During the month of October, CSA’s will compete against their September signups to earn

entries into the Mega Million drawing.

• 1 entry if a CSA matches their signups from September (must have at least 40 signups)

• 2 entries for 25% increase from September

• 3 entries for a 50% increase from September

• 1 additional entry for every 100 signups

The Mega Million Drawing: Includes three tiers of prizes, each region will have winners in each tier.

Prizes include smart watches, Mister Swag, gift cards and more!

• Stores do not need to send in the CSA cards, these are a personal tracking system that CSAs

can use throughout the contest to track their progress

• HQ will send weekly tracking sheets so CSAs can see their progress

CSA Contest card – front and back

A Mister Million “Take It To 50” – Store Contest What: All stores will receive one game board for A Mister Million – Store Contest

Dates: Game boards will arrive in store by September 30th, Contest runs October 1st – 31st

Details: During the month of October, stores can complete various challenges listed on the game

board to earn a total of 50 points and receive a Mistery box for their store that’s filled with Mister swag

items, goodies and a gift card for the team to share.

How to win: Stores’ must complete at least one challenge from each category listed on the game

board to win. Stores must submit a picture of their game board, with supporting photos by October

31st at the following link: https://mistercarwash.com/mister-million/

If you have any questions, please reach out to the Marketing Team. Thank you.

CSA Contest card – front and back