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Marketing & Communications
PMI-MN Website Program
Nov 19, 2011
www.pmi-mn.org
PMI-MN Website Team:
� Marti Rollins, Website Program Manager
� Judy Juhl, Volunteer & Job Posting Editor
� Cindy Azyuz, Event Posting Editor
Nov 12, 2010
Event Marketing & Sales
Communicating PMI-MN Events to Market
Email blast PMI-MN
Newsletter
Pmi-mn.org
Registration Vendor
Avoid the confusion, follow the MarComm process
Here’s the MarComm process
Eblasts
PMI-MN
Newsletterpmi-mn.org
Event Gets Confirmed
Market your event !
One Event Form sent for:
• PMI-MN Newsletter & Eblasts
• PMI-MN Website
• Registration/Ticket Vendor• LinkedIn
Registration Vendor
Tickets & Registration
Event Setup
Complete Form
Send
Help Market Your Events to Members & Public
PMI-MN.ORG
Lead-time: > 7 days(guidelines on website)
StartStartStartStart
Registration setup > 3 b-days(as soon as details confirmed)
Committee Member
Select event form
pmi-mn.org => About Us,Website Operations Event
form
PMI-MN eNewsletterEvent Notice
PMI-MN WebsiteCalendar / Home Page Notice
Vendor Ticket WebsiteRegistration / Purchase tickets
Event
form
Event
form
All details confirmed
End
Yes
No
Committee Member
Email event formEvent
form
PMI-MN eNewsletter
(by 22th of previous month)Event
form
Posting completed
Event O
wner
verifies
posting onlin
e
EndEndEndEnd
Paid
registration
required?
Email blasts
to members( Max. 2 per month )
Approved by MarComm
Committee Member
Complete event form
With all details
Event
form
Committee Member*
Arrange event
*e.g., Programs, Education,
Outreach, LIGs, CNG
Always send form(s)to addresses shown
What Specific Info You Need to Market Your Event
Event
form
Event Details translated into Online Content
Incoming copy edited as needed
Translate into consistent style
Check dates
Verify locations
Enter page/event copy online
Create hyperlinks & bookmarks
Create page links
Create Email links
Graphic elements – Find, edit, size
Alt Tags
Error Messages
Instructions where needed
Form corrections
Registration – Online ticket setup
Check pricing consistency
Pricing level confirmations
Validating ticket setup
Validate registration links
Sponsor? Requirements?
Logos?
Verify against Chapter policy
Create PDFs where needed
Check or create direction links
(Google or Mapquest)
Validate & test page links
Test hyperlinks & bookmarks
Test mail links
Event
form
What Happens to Info from the Marketing Forms?
Where do the events display online?
Marketing your event
How do you get your event marketed by MarComm?
Remember these Steps:
1. Get the current and appropriate form from the website
2. Complete in full the form as directed
3. Send it to the addresses on the form
4. MarComm will publish it:
� On the website
� In the newsletters
� In eblasts
5. You can talk it up on LinkedIn
And don’t repeat all details -- this leads to duplicationand errors – steer readers to PMI-MN website
Job Postings
Where to find the Job Posting Form
Public Area
How to Communicate Job Postings to Members
Career Assistance
Receives Job Posting
request from company
[email protected](as soon as details confirmed)
Job Notice posted to pmi-mn.org
StartStartStartStart
Committee Member
Review / edit
posting request
Committee Member
Email approved
Job Posting form
to website team
Job Posting
formJob Posting
form
PMI-MN WebsiteMembers Area, Job Postings
Job Posting
form
Is
request on
Job Posting
form?
Committee Member
Send form or web location
to Company requestor
Form: Job Posting Notice
Format: Microsoft Word
Location: pmi-mn.org
About Us (tab)
Website Operations
Are
details
complete?
Committee Member
Follow up with
Company requestorJob Posting
form
YesYes
No No
Where to view current job postings
Private Area --
Members Only
Volunteer Opportunities
Where to find the Volunteer Posting Form
Public Area
Form is with all
Marketing and
Communications
forms for the website.
Coming up shortly ….
How to Communicate Volunteer Openings to Members
Committee
Identify role, duties,
skill set & time
Check resources for match
[email protected](as soon as details confirmed)
Notice posted to pmi-mn.org
StartStartStartStart
Committee Member
Select volunteer form
Pmi-mn.org => About Us,
Website Operations
Committee Member
Complete
Volunteer Posting form
Volunteer
form
Volunteer
form
Committee Member
Email Volunteer Posting form Volunteer
form
Member Volunteer Pool PMI-MN WebsiteVolunteer Posting Page
Volunteer
formVolunteer
form
Form: Volunteer Posting Notice
Format: Microsoft Word
Location: pmi-mn.org
About Us (tab)
Website Operations
Yes
No
Are
details
complete?
Where to view Volunteer Opportunities online
PMI-MN MarComm Guidelines (excerpt)Forms and instructions on website
Read complete details on Website
FORMS
PMI-MN Website Guidelines (excerpt continued)
Read complete details on Website
Forms and instructions on website
Q & A