marketing communications - mrc
DESCRIPTION
New product introductions, sales collateral, brochureware, info graphics, digital media, posters, technical seminars, advertising, trade events, newsletters, sales conferences, employee communications are all included.TRANSCRIPT
Project Portfolio
Marketing Communications Matt Conkrite
We had Liftoff
NPI LaunchesScheduled webinars with 100+ global salespeople
Digital & print-on-demand sales kits
Internal communications with commercial teams
Customer events
Articles and advertising in global technical magazines and websites
Result: $MM’s of new sales per year
Arrows for the quiver
Sales CollateralCopyrighting/Editing./Creative Direction
Prioritizing what matters most to customers
Online Distribution
Result: Material that everyone understands, wants to read and forward to colleagues.
We showed… not just told
Info GraphicsShowing, not just telling, how complex systems can best benefit customers.
Result: Value props became more obvious for customers.
We talked in
different ways
DigitalSavings calculators, virtual product displays and YouTube manufacturing videos.
Result: Bringing products and capabilities to customers faster.
PostersInternal/Channel Distribution
Result: Fast support of offering messages to distributor-hosted events.
We instructed.
Technical & Application SeminarsPlanning and coordination
Online promotion and registration
Seminar tools
Result: Hundreds of key customers learn from our experts. Leads generated for additional $MM’s in sales.
The Motors InstituteLive Displays
Video Monitors
Lecture Space
Breakout Conference Rooms
Kitchen/Break Room
Result: Used for sales conferences, business workouts, engineering training, and customer visits.
And stood out.
Print AdvertisingOver 1MM impressions/year in trade media visible to customers.
Result: Significantly drove more web traffic generating hundreds of leads and more sales.
Trade EventsPlanning and coordination
Display design to meet the message and audience
Result: Awareness to thousands of potential customers, hundreds of sales leads, and multiple meetings.
We were transparent
Newsletter Design & ContentBusiness Channel (End-User, Distributor)
Employee Communication
New Acquisition
Result: Engaged, well-informed employees and sales channel.
Sales ConferencesTheme creative direction
Entertainment
Imagineering multimedia
Result: Energized and engaged sales and commercial teams.
Internal CommunicationsCross-functional planning
Global planning
Leadership messages
Result: Engaged employees and smooth business transitions.
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