marketing & communications november 2014 board report€¦ · marketing communications •...

Marketing & Communications • November 2014 Board Report

Marketing & Communications

November 2014 Board Report


PRODUCTION PIECESFall Open House Postcard (print direct mail) -- This postcard was created to invite prospective high school students and their parents to attend a Fall Open House. Lists of students who took the ACT exam and selected JC as their choice to send scores and lists from NARCUUA (high school clearing house) were purchased and used to connect with these students.

Are you unsure about your next step after high school? Visit a Fall Open House and learn about what Jackson College has to offer!

• Learn about college from faculty and current students.

• Attend sessions about financial aid, student life, housing and more.

• Take a guided campus tour.

• Enjoy a FREE LUNCH on us!

Find out more:Jackson College Central CampusFriday, Nov. 218:30 a.m. to 12:30 p.m.

Go to www.jccmi.edu/OHFall14to RSVP and see the complete schedule!

Non ProfitOrganizationU.S. Postage

PAIDPermit No. 117

Jackson, MI

2111 Emmons RoadJackson, MI 49201

C O L L E G E

http://www.jccmi.edu/administration/president/Board/Meetings/MarketingPacks/2014/October/whatsnext.pdf



All Around the World Ping Pong Tournament Poster (print) -- Created to assist the Multicultural Center and the International Student Institute advertise their upcoming Ping Pong Tournament.


Potter Center Playbill • 1

Potter Center Playbills (print) -- Four Playbills are created to distribute at the various shows held in the Potter Center over the course of the year. Ads are sold and the funds from these sales pay for the printing of the Playbills and the remaining funds are returned to the Performing Arts. CLICK ON IMAGE FOR COMPLETE DOCUMENT

http://www.jccmi.edu/administration/president/Board/Meetings/MarketingPacks/2014/November/PlaybillBook1.pdf



Real Talk for Men Poster (print) -- Created to provide an opportunity for males residing in Campus View to listen to and speak with four successful area males.


Real Talk for Women Poster (print) -- Created to provide an opportunity for females residing in Campus View to listen to and speak with three successful area females.


Community Concert Band Poster (print) -- Created to inform community and College employees of the upcoming free Fall concert by Community Concert Band. Posters were distributed on campus and by band members throughout the community.

a celebration of american and international folk music

FREE FALL CONCERT!3 p.m., SundayNovember 23Harold Sheffer Music HallPotter CenterJC Central Campus

FEATURING:“Danzon No. 2” - Arturo Marquez

“Variations on a Shaker Melody”From Appalachian Spring -

Aaron Copland

“Lincolnshire Posy” - Percy Grainger

““Folk Festival” - Dmitri Shostakovich

“Shenandoah” - Frank Ticheli

With special guest vocalists:Alana Tuckey Larry Shaltis

Morgan BrautigamMatt McDonald

FOR MORE INFORMATION CALL 517.796.8600

FOLK FESTJACKSON COMMUNITY

CONCERT BAND

Ronald L. Douglass, Conductor


Winter 2015 Reminder Postcard (print, direct mail) -- Created to remind current students of the upcoming registration period for Winter 2015 semester. Postcards were mailed to students taking classes Fall 14, Spring 14, Winter 14 and Fall 13.

Don’t let winter weather sidetrack your future! Get rolling now

with winter semester classes at Jackson College! Speak with one

of our academic advisors, and start building your future now.

Non Profit Organization U.S. Postage

PAIDPermit No. 117

Jackson, MI2111 Emmons Road • Jackson, MI 49201

Build your future with classes at Jackson College! Central Campus Jackson 517.787.0800

JC @ LISD TECH Adrian 517.265.5515

LeTarte Center Hillsdale 517.437.3343

W.J. Maher Campus Jackson 517.768.7097

REGISTRATION BEGINS:Nov. 12 for returning students with 24 or more JC credits;

Nov. 13 for returning students with 12 or more JC credits;

Nov. 14 for returning students and new students who have completed orientation.

Visit www.jccmi.edu for more registration information.




XBox Tournament Poster (print) -- Created to invite students to participate in an XBox tournament sponsored by Men of Merit and Sisters of Strength.


Hollywood Nights Poster (print) -- Poster was created to invite JC students to join in the fun with a “Hollywood Nights” theme. Event was sponsored by Student Government and featured food, entertainment, movie and more!


Potter Shows Print Ad (print) -- Advertisement was created to inform the general public of two upcoming Potter Center shows and encourage ticket sales.


Afternoon in the Orchard Poster (print) -- Created to encourage students at the W. J. Maher campus to join in an afternoon of fall activities and fun.


Outstanding Faculty or Adjunct Poster (print) -- Annual the College recognizes outstanding employees for their accomplishments and hard work. This poster was created to inform employees and students that they have an opportunity to nominate faculty or adjuncts for this honor.


Phi Theta Kappa Poster (print) -- Created to inform students of the many benefits of becoming a member of PTK here at Jackson College.


Culinary Dinner at JC @ LISD TECH (print) -- Created to inform a select list of invited guests about the upcoming culinary dinner - Spooktacular Buffet.


Halloween Spooktacular Advertisement (print) -- This advertisement ran in the October 27th issue of the Salesman. Intended to inform the public of our free, safe family event and encourage attendance.


Jackson Symphony Orchestra Advertisements (print) -- This series of five print ads were created for use in the JSO programs distributed at each performance. Ads promote ticket purchase and enrolling for classes at Jackson College.


Potter Shows Jackson Magazine Gift Guide (print) -- Created to create interest in and sale of tickets for upcoming Potter Center shows. This ad appeared in the annual Jackson Magazine Holiday Gift Guide.


Campus TV Advertisements (digital) -- A variety of messages are displayed on the tvs in and around campus. In addition to Central Campus the centers all have tv screens. Messages can be scheduled to run during specific times and dates. Customer messaging to an area or a location can also happen. The following were screens that were seen during the month of October.


Power of the Purse Advertisement (print) -- This print advertisement was created for use in the Power of the Purse program. Intended to create interest in going to college.


Cascades Humane Society Program (print) -- Print ad was created for use in the Cascade Humane Fund raiser Gala program. Intended to inform prospective and current students of the upcoming Winter 2015 semester.

Jackson Collegeproud to support the

Cascades Humane Society’s Fundraiser Gala

Winter classes starting January 19take that step to a brighter future.

www.jccmi.edu


Entrepreneur Ad (print) -- This print ad appeared in the 2014 ReGenerate Conference program. The ad was requested by business instructor Ron Betzig to promote entrepreneur classes at Jackson College.


Digital Potter Center 2014-2015 Season Ads (digital) -- These digital advertisements were created for placement on MLive pages. They promote the several upcoming Potter Center shows and encourage the purchase of tickets.


Center Stage Jackson Program Ads (print) -- Advertisements (4) were created for placement in the Center Stage Jackson 2014-2015 season programs. The ads promote Potter Center shows and the College and they encourage purchase of tickets and attending Jackson College.


NEWS RELEASESOctober 28, 2014College’s marketing efforts recognized by NCMPR

Jackson College was recently recognized with four awards from the National Council for Marketing and Public Relations District 3 Medallions Competition.

The Medallion Awards recognize outstanding achievement in marketing and communications at community, junior and technical colleges. Medallions for Gold, Silver and Bronze honors were presented in a variety of categories recently at the district conference in Green Bay, Wis. JC marketing staff received the following awards:

2013 Electronic Annual Report - Gold Medallion High School Postcards - series of monthly postcards mailed to high school students - Gold Medallion Electronic Newsletter - “This Week at JC” on-campus newsletter - Silver Medallion “ We Are Jackson College” college newsletter - Bronze Medallion

JC’s marketing office staff is comprised of: Dotty Karkheck, director; Ashley Banks, graphic & web designer; Lisa Drake, graphic designer; Marilynn Fryer, writer; and Cindy Allen, vice president of administration and human resources. NCMPR is an affiliate council of the American Association of Community Colleges. District 3 consists of colleges from Illinois, Indiana, Michigan, Ohio, Wisconsin and the Canadian province of Ontario.

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October 21, 2014Good times in store at Smokey Joe’s Café!

The party never stops at Smokey Joe’s Café featuring The Coasters! Enjoy this toe-tapping musical revue when it comes to the Potter Center stage at Jackson College at 7 p.m. Saturday, Nov. 8.

This Tony Award®-nominated and Grammy Award®-winning salute to legendary songwriters Jerry Leiber and Mike Stoller is a raise the roof, song-and-dance celebration of some of rock ‘n’ roll’s greatest hits. Get ready for songs like “Hound Dog,” “Stand by Me,” “Yakety Yak,” “Jailhouse Rock,” “Love Potion #9,” “Fools Fall in Love” and more.

The Coasters are a classic doo-wop group that made its start back in 1955. The group’s early association with Leiber and Stoller prompted a string of good-humored hits that are some of the most entertaining of the original rock ‘n’ roll era. “Yakety Yak” comically addressed the generation gap long before that term was coined, while “Charlie Brown” was a character study of a class clown that featured Will “Dub” Jones’ unforgettable line: “Why’s everybody always pickin’ on me?” By the end of the decade, they’d carved out a legacy for themselves as purveyors of riotously funny rock and roll records with a solid R&B underpinning. Of the nearly 40 songs in the show “Smokey Joe’s Cafe,” eight were specifically written for The Coasters by Leiber and Stoller.

The performance is presented by multi-award winning director/choreographer Chet Walker, who has garnered acclaim onstage in theaters across the globe, in television, film, music video and all commercial media. He is the choreographer of Stephen Schwartz’s “Pippin” now playing on Broadway.

Tickets for Smokey Joe’s Café featuring The Coasters are $45, $40 and $30 and may be purchased by calling the Potter Center Ticket Office at 517.796.8600, or online at www.jccmi.edu/events.


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October 20, 2014Winter 2015 registration begins in November

Continue your college education and advance your career with Jackson College’s winter semester classes.

Registration for the winter 2015 at Jackson College begins in November: Returning students with 24 or more JC credits may register online Nov. 12.Returning students with 12 or more JC credits may register online Nov. 13.All returning students may register online Nov. 14.

New students may register at orientation, which begin Nov. 17. For more information or to speak with an academic advisor, call JC Student Services at 517.796.8425. In Hillsdale County, call the Clyde LeTarte Center at 517.437.3343, and in Lenawee County, call the JC @ LISD TECH campus at 517.265.5515.

Winter semester begins Jan. 19, 2015. Call your preferred location for registration hours or visit online at www.jccmi.edu. A complete course schedule is available on the JC website under e-Services.

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October 21, 2014Thrill to a new kind of extreme circus with 360 Allstars

Enjoy a phenomenal theatrical performance that defines today’s urban circus when Jackson College welcomes the 360 Allstars to the Potter Center, 7 p.m. Saturday, Nov. 1.

The 360 Allstars reinvent the traditional circus by presenting contemporary performance styles instead of conventional circus art forms. Replace acrobats with break-dancers, substitute a basketball freestyler in place of a juggler, swap the unicyclist for a BMX flatlander, and throw in a Roue Cyr artist, and the result is a unique revolution of the circus as we know it! It is a celebration of rotation – thus the 360 in the name – creating a one-of-a-kind experience. With music from master musician, Gene Peterson, and live looping, 360 Allstars is as aurally exciting as it is visually astounding. Check out a clip here…http://www.jccmi.edu/events/360allstars.htm.

Featuring celebrated international artists from the United Kingdom, Europe, Asia, North America, South America, Australia & New Zealand, 360 Allstars will leave you dizzy with excitement! Tickets are 360 Allstars are $30, $26 and $21. Students ages 12 and under receive $6 off ticket price in Section B and C. To purchase tickets, contact the Potter Center Box Office at 517.796.8600, or online atwww.jccmi.edu/events/tickets.

This project has been assisted by the Australian Government through the Australia Council, its arts funding and advisory body.

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October 13, 2014Winners announced from ‘You’ve Got This’ photo contest

Jackson College is pleased to congratulate the honorees in the “You’ve Got This!” photo contest, presented in partnership with the Michigan Community College Association.


Jackson College’s top choice was Chris Jacobson of Michigan Center, who shared a black and white photo of himself with “Be You” written on his hand, describing his journey as an individual, athlete and college student. Jacobson’s entry received an Honorable Mention in the statewide contest.

Other entries chosen for recognition at Jackson College include: Kayla Berry of Jackson Zariah Davis of Adrian Yuri Estrada of Coldwater Nikki Garcia of Albuquerque, New Mexico Nathan and Steve Noreika, both of Jackson

Jackson College winners will be receiving gift cards to Follett’s Bookstore. Check out all the entries on a photo gallery from the JC web site, www.jccmi.edu/ygt.

The “You’ve Got This!” photo contest was designed to highlight the importance of community colleges and the work they do. It included a statewide $3,000 tuition scholarship and many local prizes. The contest ran Sept. 13-21, coinciding with Community College Week. For more information, visit www.youvegotthis.org.

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October 8, 2014Enjoy Halloween fun at Jackson College’s Spooktacular Trick or Treat event

Jackson College welcomes the community to Central Campus for its First Annual Halloween Trick or Treat Spooktacular! Children 12 and under are invited Friday, Oct. 31, from 5:30-7 p.m. to gather treats and trinkets.

Guests are encouraged to dress in a Halloween costume (not required) and trick or treat through campus buildings. Parents should park at the main (south) entrance to the Potter Center off Browns Lake Road, and start in the Potter Center. Maps to the trick or treat locations will be available in the Potter Center. Before taking off to trick or treat, a Halloween movie will be playing, there will be locations set up for photos and children and adults can guess the number of candies in a tall glass container. The closest to the correct number will win the candy. Handicapped accessible parking is available on south or north side (near college bookstore) of building. Strollers and wagons are permitted, the route is completely handicap accessible with all locations being on the first floor of each building; there will be no stairs to navigate. Children are encouraged to bring a Halloween pumpkin or bag to gather treats!

From Potter Center, trick or treating will flow through campus buildings, starting with Bert Walker Hall, to the Health Laboratory Center, through the east hallway of Justin Whiting Hall, to the Victor Cuiss Fieldhouse, to James McDivitt Hall, and to the Atkinson Library. Student volunteers will be stationed throughout the campus to direct visitors on their way. After gathering treats all are invited to return to the Potter Center Snyder Dining Commons or exit to their vehicles.

Join us for a spooktacular good time! Please visit www.jccmi.edu/familyfun for information, or call 517.796.8443.

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October 2, 2014Consumers Energy donates alternative energy technologies to College

Jackson College is pleased to announce a donation from Consumers Energy for energy-related equipment totaling $27,588.

Consumers Energy has made the donation that includes alternative energy equipment -- a wind turbine, converters and solar panels. The materials come from a Consumers Energy display area that demonstrated how wind and solar energy could be converted to electricity and used to run a series of appliances.

“We are powering Michigan with more energy from renewable sources all the time, and it’s important for us to help the next generation to understand the technology that’s involved,” said Tim Sparks, Consumers Energy’s vice president for energy supply operations. “We’re pleased that we could fill a need for Jackson College, helping to carry out our promise to care for the Michigan communities we serve.”

While the faculty and students in the electrical program as well as students in the Bachelor of Science in Energy Systems Management program continue to propose long-term usage of this equipment, it has been put to immediate use in other ways, said Dean of Arts and Sciences Todd Butler.

Wind Energy, ELT 163, students are already studying the wind turbine, doing maintenance on it and learning how to allow it to interface with the converter units. The solar panels will be used by the Solar Energy, ELT 166, class, who will design projects incorporating the panels.

“Our students are introduced to excellent theory in the classroom; however, they also need the opportunity for hands-on experience with green technology,” Butler said. “The donation of equipment by Consumers Energy allows these students to further contextualize their learning in ways they could not without this generous donation.”

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NEWS/MEDIAJackson Citizen Patriot

Jackson College announces full-time, part-time students who made Dean’s List for Spring 2014

October 08, 2014

Click here to view this article

Jackson Citizen Patriot

Students, parents can get help picking the right school at College Night at Jackson College

October 11, 2014



New Jackson College dorm financing will be guided by nonprofit group approved by trustees

October 13, 2014



Top 5 things to do in Jackson: Cranes, Colors & Cabernet fest, ‘Inspiration of Broadway’ show

October 16, 2014


http://www.mlive.com/news/jackson/index.ssf/2014/10/jackson_college_announces_full.html

http://www.mlive.com/news/jackson/index.ssf/2014/10/students_parents_can_get_help_1.html

http://www.mlive.com/news/jackson/index.ssf/2014/10/new_jackson_college_dorm_proje.html

http://www.mlive.com/entertainment/jackson/index.ssf/2014/10/top_5_things_to_do_in_jackson_38.html



Not big on social graces? Mastering soft skills is key for workplace success

October 16, 2014



Jackson College invites kids to trick or treat in campus buildings during Halloween Spooktacular

October 21, 2014



‘I don’t want to be a statistic,’ first graduate of Jackson’s inmate education program still making positive life changes

October 30, 2014


Brooklyn Exponent

College night at JC

October 7, 2014

http://www.mlive.com/news/jackson/index.ssf/2014/10/for_students_young_professiona.html

http://www.mlive.com/news/jackson/index.ssf/2014/10/jackson_college_invites_kids_t.html

http://www.mlive.com/news/jackson/index.ssf/2014/10/i_dont_want_to_be_a_statistic.html


Brooklyn Exponent

JPEC tops 200 students in initial count

October 7, 2014

Brooklyn Exponent

Jackson College - leading the way

October 7, 2014


Brooklyn Exponent

Be inspired by the sounds of Broadway at JC

October 14, 2014

County Press

Feast for Knowledge event features taste of Venice

October 1, 2014


County Press

Consumers Energy donates alternative energy technologies to College

October 8, 2014

County Press

Zoe Wilcox to fill JPEC board post

October 22, 2014


County Press

Jackson College to host Halloween Spooktacular

October 22, 2014

marketing & communications november 2014 board report€¦ · marketing communications •...

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