marketing connections 3.0 brochure
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Marketing Connections 3.0Join the debate in 2012September 10 - 12AtlantaTRANSCRIPT
3.0 MARKETING CONNECTIONS
www.marketingconnections2012.com InterContinental Buckhead, Atlanta, GA
September 10 – 12, 2012
Join the debate in 2012
www.marketingconnections2012.com 510-984-3647
Your Event Speakers and Marketing Connectors Include
Dr. Jagdish Sheth Professor, Emory University
Christine DeZarn CMO, PEOPLExpress
David Weinberger Partner, CCS Partners; former VP of Customer
Insights, Georgia Pacific
Bob Clark President, 24k; former Director of Marketing,
Sara Lee
Dr. Cassandra Jeyram CEO, Liquid Media Consulting
Former Social Media Specialist, InterContinental
Hotels Group
Dave Currie CMO, The List
Manish Shah Director of Strategy & Analytics,
InterContinental Hotels Group
Dr. Regina Lewis Professor, University of Alabama
Former VP of Customer Insights, InterContinental
Hotels Group
Gail Ferman VP, Account Services, Rauxa
Reshma Shah Professor, Emory University
David Srochi Slalom Consulting
Adarsh Gupta Equifax
MARKETING CONNECTIONS 3.0
Tuesday, September 11, 2012
7:00am Event Registration
7:30 Breakfast
8:30 Welcome and Opening Remarks
8:40 Keynote: Heard of the 3 C’s? 4 P’s? What’s Next?
9:40 Keynote: A Brand is a Brand, is a Brand, is a Brand…
10:40 Networking Break and Vendor Showcase
11:15 Executive Interview – Connecting from Partner to Brand and Back 12:15pm Lunch and Vendor Showcase
Track A: Communications
What’s the Comm? Track B: Strategy & Innovation
Not All Who Wander Are Lost Track C: Customers
Say What? Track D: Brands
Do Brands Matter?
1:30pm Social Media Marketing Analytics Enablement
Customer Insights Brand Assessment
2:30 Digital/Interactive Marketing
Marketing Strategy Customer Experience Channel Strategy
3:30 Mobile/Tablets Marketing Innovation Marketing Insights Product Marketing
4:30 Email/Opt-In Marketing Speed to Market Multi-Channel Analytics Brand Management
5:30 Networking Reception and Vendor Showcase
6:30 Vendor VIP Dinners
Wednesday, September 12, 2012
7:00am Event Registration
7:30 Breakfast
8:30 Welcome and Opening Remarks
8:40 Keynote: Who Should Work Harder? Your Company or Your Partners?
9:40 Keynote: Serve Thyself? The New Art of Service Delivery in a Products World.
10:40 Networking Break and Vendor Showcase
11:15 Marketing 3.0 Round Table – Is the Future of Market Research Viable?
12:15pm Lunch
Track A: Communications
What’s the Comm? Track B: Strategy & Innovation
Not All Who Wander Are Lost Track C: Customers
Say What? Track D: Brands
Do Brands Matter?
1:30pm Guerilla Marketing Category Growth Strategy Customer Insights Brand Management
2:30 Social Media Marketing Product Launch Customer Experience Price Optimization
3:30 Mobile Marketing Competitor Intelligence Relationship Marketing Product Marketing
4:30 Closing Remarks
Event Agenda
www.marketingconnections2012.com 510-984-3647
Marketing Connections 3.0 provides
a forum for the marketing
practitioner to learn, share, and
connect with those most passionate
about driving awareness,
consideration, and preference to
Brands.
Marketing Connections 3.0’s unique
environment enables attendees to
engage, debate, and analyze the
latest trends in marketing.
2012 is the time for businesses to
debate their marketing practices to
take advantage of the changing
behaviors of their current and future
customers.
So, please come join us in our
debate in Atlanta.
We hope to see you there!
Sincerely,
Jeff Brown VP, Production
Blake Humble VP, Strategy & Operations
Apex Connections Events
Marketing Connections 3.0 is presented by Apex
Connections Events, a collaboration of individuals
with executive marketing leadership credentials
and conference specialists with experience hosting
dozens of professional conferences.
Marketing Connections 3.0
This particular two-day event targets the Marketer
and all those that influence the marketing
decisions and marketing executions in their
organizations. By bringing leading marketers
together, the event plans to solicit, debate, and
analyze key marketing trends that impact how
customers engage with our present and future
products and services.
www.marketingconnections2012.com
MARKETING CONNECTIONS 3.0
www.marketingconnections2012.com 510-984-3647
Keynotes/Executive Interview Tuesday, September 11, 2012 8:40am
Determine customer value based on the four distinct roles that customers play in the market; seekers, buyers, payers and users
Acceptibility Affordability Accessibility Awareness
Debating the new 4 A’s of Marketing… A perspective on customer value from the customer’s POV. Join Dr. Jagdish Sheth (The Charles H. Kellstadt Chair of Marketing at the Goizueta School of Business at Emory University) in a discussion. For a marketing campaign to succeed it must achieve high marks in all 4 A’s, using a blend of marketing and non-marketing resources.
9:40am
The fine art of branding in an ever-evolving customer marketplace and why it still matters
The art of Branding is deliberated in today’s customer 3.0 world. Should fulfilling your Brand promise be the number one strategic priority for your company? Why or why not? Join the debate and exchange your points of view with our astounding keynote.
11:15am Executive Interview
Connecting from Partner to Brand and Back
A recent trend for marketing practitioners is to secure work experience leading key Brands for corporations. Then jump to partner agencies to research and drive value for clients and maybe even jump back. Join in on this Executive Interview to find out why this may be the norm for
tomorrow’s connected world.
Breakout Workshops Tuesday, September 11, 2012
Track A: What’s the Comm? Social, Digital, Interactive, Communications & Guerilla
1:3
0
Social Media Marketing
Is Matrixed Social Media Marketing the New Norm?
Join in on this discussion comparing two social media trends. Innovative, quick, but siloed social media executions vs. well thought-out, cross-functional, slow to market plans. Can companies connect the dots to do both successfully?
2:3
0
Digital/Interactive Marketing
Digital Plans to Win
Uncover leading edge trends and technology on this journey through a Brand’s execution of digital. Can their plans to wins be connected to yours? Debate the key ingredients to the latest in Interactive Marketing and Digital measurement.
3:3
0
Mobile/Tablet Marketing
Going App Crazy?
The world has become App crazy. Where does your firm measure up in this new social norm? Debate best practices and uncover key learnings and failures of app tactics. Connect in the discussion on what’s next after the App.
4:3
0
Email/Opt-In Marketing
Like Us Plz
Like us now. How do we influence our email list to step beyond email and like us, promote us, and be advocates of our brand. Complex as it may seem, simple calls to action worked for this great Brand. Connect in on this chat.
Track B: Not all Who Wander are Lost Marketing Strategy & Innovation
1:3
0
Marketing Analytics Enablement
Insights Into Action
Analytics should know no borders within the marketing organization. With effective analytics enablement and deployment, every marketer should be able to leverage the insights gained and make more informed marketing decisions.
2:3
0
Marketing Strategy
All Hands on Deck to Become Nimble
The mult-branded corporation seems like an aircraft carrier. Moving forward at great speed with great power. However, difficult to make sharp turns in new directions. Connect with this great company on how they turned into a nimble destroyer.
3:3
0
Marketing Innovation
Innovate or Replicate?
Some of the best ideas can be generated from your employees and customers or even your competitors. Connect in with your thoughts on when it makes sense to innovate or replicate on Marketing tactics.
4:3
0
Speed to Market
First to the Party or Miss the Party?
When is having 20% of the plan enough to move forward with the execution? Timing is everything when it comes to this workshop. Be the first one to the party or miss the party entirely. What does it take to be fast, nimble, and a winning connector?
www.marketingconnections2012.com 510-984-3647
Breakout Workshops Tuesday, September 11, 2012
Track C: Say What? Customer Insights and Customer Experience
1:3
0
Customer Insights
The Right Customer Insights @ the Right Time
How do we translate what we hear from customers? Sometimes you only hear about things when things go wrong. Connect in on how to get the right information at the right time to make sound marketing executions?
2:3
0
Customer Experience
Decomposing the Customer Experience
Connect in to debate the next evolution of segmentation through the eyes of the customer experience. See a Brand decompose their own customer’s experience. Come prepared with your own tough questions to drive the ultimate customer experience.
3:3
0
Marketing Insights
Data rich, Insight Poor. How do we turn this around?
How do you harness the power of your analytics team to do more with less? Take on this workshop to delve into best practices on how to turn your data rich organization into an insight factory. Take the connections back with you to drive sustainable insights.
4:3
0
Web and Multi-Channel Analytics
Harnessing Multi-Channel Analytics
Should your company measure the results of every customer interaction? Assess whether you think measuring every transaction like this company does could work for you. Share your knowledge on what connects for both online and offline.
Track D: Do Brands Matter? Pricing, Channel, Product and Brand Management
1:3
0
Brand Assessment
Staying Competitive is Easy!
Staying competitive isn’t always just about what the competition is doing. Evaluating your business allows marketers to find weaknesses and areas to strengthen their Brand. Join this workshop and learn about innovative diagnostic tools that you can use to become more competitive in your category.
2:3
0
Channel Strategy
All Channels are Not Created Equal
Tired of constantly flipping channels? Well customers are not. Connect in with this Brand to learn how they carefully optimized their channels with the right marketing mix to drive distribution. Change your multi-channel plans to optimize the flipping.
3:3
0
Product Marketing
Reinventing Your 3.0
Connecting with your customer early to predict their future needs can drive a funnel of new product/service innovations. Brainstorm on how to prioritize the bells and whistles from the critical elements of your product with this great Brand.
4:3
0
Brand Management
Do Brands Matter in 3.0?
Is working hard to distinguish your Brand yielding the benefits you would like? Connect with this Brand to learn how they elevated their Brand’s presence, awareness, and appeal in a 3.0 world.
www.marketingconnections2012.com 510-984-3647
www.marketingconnections2012.com 510-984-3647
Keynotes/Marketing 3.0 Panel Wednesday, September 12, 2012 8:40am
Who Should Work Harder? Your Company or Your Partners?
Engage in a new age dialogue of partnerships with your vendors, agencies and partners. Whose side are they on? How do we sustain healthy working relationships? If they are to be trusted, why do Brands keep switching?
9:40am
Serve Thyself? The New Art of Service Delivery in a Products World
Following your own best practices… Does that make you worthy of servicing your finicky 3.0 customer? Join in on this argument between bleeding edge vs. back-to-basics for the Services industry.
11:15am Marketing 3.0 Panel
Is the Future of Market Research Viable?
Market researchers have had to drastically change their approach with the advent of social and mobile technologies. Globalization and the incoming Millenial generation add additional complexity and data galore. Can Market Researchers keep up with these significant trends and still add valuable market insights and intelligence to marketing decisions in a speedy way. Let's
listen to this invigorating panel to find out.
Breakout Workshops Wednesday, September 13, 2012
Track A: What’s the Comm? Social, Digital, Interactive, Communications & Guerilla
1:3
0
Guerilla Marketing
The Guerilla in You
We stole share. We were unexpected. We were viral. We had no budget. And we won!!! Connect into debate whether these 10 executions that worked for this brand can work for you. But don’t let anyone else know.
2:3
0
Social Media Marketing
Is Matrixed Social Media Marketing the New Norm?
Join in on this discussion comparing two social media trends. Innovative, quick, but siloed social media executions vs. well thought-out, cross-functional, slow to market plans. Can companies connect the dots to do both successfully?
3:3
0
Mobile/Tablet Marketing
Going App Crazy?
The world has become App crazy. Where does your firm measure up in this new social norm? Debate best practices and uncover key learnings and failures of app tactics. Connect in the discussion on what’s next after the App.
Track B: Not all Who Wander are Lost Marketing Strategy & Innovation
1:3
0
Category Growth Strategy
Jumpstart Your Brand
Aligning your Brand to lifecycle thinking allows marketers an opportunity to create growth throughout the category lifecycle. This workshop will provide methodology to evaluate how business impacts effect your brand and where to unlock growth anywhere, anytime.
2:3
0
Product Launch
The Perfect Mix for the Greatest Impact
Developing a high impact product launch requires a multi-channel approach and unprecedented resources, that not all of us have. Attend this workshop for a insiders look on how this leading company created a high-impact product launch that beat expectations through marketing innovation.
3:3
0
Competitor Intelligence
Predictive Intelligence on your Competitor
This workshop hones in on the fourth force of Porter’s Five Forces Model. How can you creatively predict what your competitor will do next and get ahead of them before they start. Connect in this discussion on gaining competitive intelligence.
www.marketingconnections2012.com 510-984-3647
Breakout Workshops Wednesday, September 13, 2012
Track C: Say What? Customer Insights and Customer Experience
1:3
0
Customer Insights
The Right Customer Insights @ the Right Time
How do we translate what we hear from customers? Sometimes you only hear about things when things go wrong. Connect in on how to get the right information at the right time to make sound marketing executions?
2:3
0
Customer Experience
Decomposing the Customer Experience
Connect in to debate the next evolution of segmentation through the eyes of the customer experience. See a Brand deconstruct their own customer’s experience. Come prepared with your own tough questions to drive the ultimate customer experience.
3:3
0
Relationship Marketing
A Day in the Life of Your Customer
From the time that your customer wakes up in the morning until the time she goes to sleep, there is opportunity to engage. Join us to in this in depth look at how new media is giving marketers a never before seen opportunity to interact directly with our customers and how this effects your brand.
Track D: Do Brands Matter? Pricing, Channel, Product and Brand Management
1:3
0
Brand Management
Do Brands Matter in 3.0?
Is working hard to distinguish your Brand yielding the benefits you would like? Connect with this Brand to learn how they elevated their Brand’s presence, awareness, and appeal in a 3.0 world.
2:3
0
Pricing Optimization
If You Don’t Know Which Competitor is the Irrational Pricer, Then It May Be You
Knowing when you have over-priced or under-priced is key. Changing your pricing on a daily basis is the new 3.0. Deliberate on how to price in 3.0 with demanding suppliers and irrational competitors while connecting with your customers.
3:3
0
Product Marketing
Reinventing Your 3.0
Connecting with your customer early to predict their future needs can drive a funnel of new product/service innovations. Brainstorm on how to prioritize the bells and whistles from the critical elements of your product with this great Brand.
www.marketingconnections2012.com 510-984-3647
MARKETING CONNECTIONS 3.0
A Unique Networking & Connecting Opportunity
Marketing Connections 3.0 encourages debate,
promotes thought leadership, provides training and
tactical skills, all culminating in the best networking
event for marketers this year. The objective is to
unite marketers from different industries and
disciplines to advance the function universally.
Whether in brand management, communications,
strategy, analytics, product or interactive,
Marketing Connections 3.0 offers unrivaled
networking opportunities.
Network with colleagues and
industry experts from different
marketing disciplines This event includes a number of valuable
networking opportunities over the course of three
days, including an event-launch cocktail party,
multiple networking break. VIP dinners, ask the
expert round tables and a full attendance
networking reception. Additionally, pre and post-
event forums are available to meet peers prior to
the event and stay in touch following this
engagement’s closure.
Sponsorship Opportunities
Get face-to-face with marketing decision makers
from across industries and marketing disciplines:
Call: 510 -
Email: [email protected]
Organizations that attended 2011 events
include:
Accuray Actelion Pharmaceuticals
Adobe Systems Affymetrix AGCO Alere
Allstate American Superconductor Amway
Amica Mutual AppliedMicro Circuits
Appro Array BioPharma Audi Atmel
AutoTrader.com Bank of the West BASF
Beekley Blessing Health Bose Corporation
Briggs International Cadence Carlson
Cedar Sinai Celanese Corporation
Centura Health Cepheid Charles Schwab
Chik-Fil-A Chipotle Chiquita
Cisco Citrix CNN Comcast ConAgra
Copa Airlines Cox Dean Foods Diebold
Dolby Dominoes Electonic Arts eBay
EJ Gallo Emerson England Logistics
Eon US Ericsson ESPN Exelon Corporation
Expedia F5 Facebook FedEx
Ferring Pharma Fifth Third Bank FL Smidth
Flour Foot Locker FW Murphy Gap Inc.
Genentech Gilead Grant Thornton LLP
JCI JDS Uniphase JP Morgan
Juniper Genworth Hamilton Beach Brands, Inc.
Hardies Harvard Clinical Research Institute
IHG IMClone Infinity Pharmaceuticals
Ingram Micro Intuit Jabil Circuit
JCI JDS Uniphase Johnson Matthey
JP Morgan Juniper Keurig
Kaiser Permanente KLA-Tencore
Lam Research Lancer Corp Land O’ Lakes
Levi's Lexis Nexis Liberty Mutual Group
Life Technologies McDean
Maxwell Technologies Maxygen, Inc.
Macys.com Mercedes-Benz USA MGM Resorts
Micron Technology Microsoft Corporation
Mutual of Omaha Nestle NetApp
Nike Nissan Omnicell, Inc.
Papa Murphy’s Intl. PayPal
Popeyes® Louisiana Kitchen Procter & Gamble
RCI Rent-A-Center Research In Motion
Roche SanDisk Sara Lee Scottrade
Sephora Stryker Symantec Tibco
URS USAA Visa Inc Vonage
WellPoint, Inc. Wells Fargo Turner Sports
Sony Playstation Sigma-Aldrich Qwest
HighMark Inc InComm Netsuite
Parker Hannifin SunTrust Bank UTi
Blue Cross Gen-Probe Lockheed Martin
Ventura Foods Syncapse Assurant Solutions
Abbott Laboratories Certiport Camden
JDSU Robert Half International Pamlab
Harley Davidson Safeway Onvia
Bally Tech Planview Manheim
www.marketingconnections2012.com 510-984-3647
Area Atlanta, GA Located in the heart of the Buckhead in uptown Atlanta, our venue is conveniently positioned to access the best of what the city has to offer. Close proximity to some of the city’s best restaurants and attractions will ensure that attendees will enjoy their experience away from the conference as well.
Hotel and Accommodation Facilities Our venue’s prime location offers dozens of choices of accommodations from boutique to internationally recognized brands. We have special attendee rates available at summit location: InterContinental Buckhead Atlanta
Travel Most guests will arrive via Hartsfield-Jackson Atlanta International Airport. The venue is located approximately 25 minutes by car or shuttle. MARTA is an excellent public transportation option. Take MARTA north, arriving at the Buckhead MARTA stop. Walk five minutes to the InterContinental Buckhead Hotel.
Summit Venue InterContinental Buckhead Atlanta
Venue Address:
InterContinental Buckhead Atlanta
3315 Peachtree Road NE
Atlanta, GA 30326
Atlanta
Area, Venue & Travel Information
Reservations:
Mention the Gateway Management Room Block to the customer service agent to receive this exclusive reduced rate.
1-877-834-3613
Online: http://www.ichotelsgroup.com/intercontinental/en/gb/reservations/dates-preferences/atlanta
Room Rate
$ 175.00 / night
Marketing Connections 3.0
Registration & Contact Information
Attendee Information Attendee Name Title Organization Email Phone Number
Additional Attendee Name Title Email
Additional Attendee Name
Title Email
Payment Information
Check/Purchase Order Credit Card
Name on Card
Card Number Expiration Date CV2 (card verification number) Billing Address City/State/Zip Pay By Check: Checks should be made payable to Gateway Management. The mailing address for checks and tax forms is:
Gateway Management 2625 Alcatraz Avenue, #341, Berkeley, CA 94705
Cancellation/Rescheduling Policy: All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or credit toward current or future Gateway Management programs. Any cancellations made within four weeks of the programs start date will be provided with credit toward current or future Altamont Group programs.
For Inquiries and Group Sales: Contact: Chris Hall [email protected] Phone: 510-984-3647 Fax: 510-380-7377
www.marketingconnections2012.com
Marketing Connections 3.0
Early Registration Includes Monday – Wednesday event plus networking reception
$ 1,299.00
Standard Registration Includes Monday – Wednesday event plus networking reception
$ 1,499.00
VIP Dinner Add-On Tuesday evening VIP Dinner and Reception
$ 199.00
3 Attendee Rate Includes Monday – Wednesday event plus networking reception
$ 3,999.00
For “Early Registration”, register by July, 6, 2012
www.marketingconnections2012.com 510-984-3647