marketing credit unions
TRANSCRIPT
BackgroundQCCU has grown & expanded to many
branches through out QLD. They needed to be taken to the next level to establish further
customers and increase product sales.
This would be done by business review, create a new design, new advertising and
communications and new brand positioning.
First step, A Boom Consultancy Report of multiple QCCU branches was conducted on how the customer “sees” QCCU
and review of the “branch experience” & product communications at branch level.
Before PhotoIneffective “welcome
statement” that did not entice customers & nor entice
product sales
New Advertising Message & Image to connect with attracting new customers“Selling The Sizzle” with emotional connection
After Before
New Website – Simple and Easy to use9 Less tabs, better organised, less confusing, aligns with
QCCU brand and key message promoting product
After Before
New branch design that reflects the community, easy to use and promotes products in the correct location – artist render