marketing department

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A.SHARMILA : MARKETING EXECUTIVE/SUPERVISOR WHAT IS MARKETING? Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals - American Marketing Association

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Page 1: Marketing Department

A.SHARMILA : MARKETING EXECUTIVE/SUPERVISOR

WHAT IS MARKETING?Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals

- American Marketing Association

Page 2: Marketing Department

MARKETING SUPERVISOR ROLES Creating MAP

Sample stocks room

Stocks Request

Maintain Marketing data

POSM Request

Promotions Tracking

GT Claims

Maintain library

PAF Setup

Recovery of Expenses

Provide Trade Letters

Handling Courier

Invoice tracking

Data Consolidation

Purchase Order tracking

Debit Note control

Budget/A&P Management

Page 3: Marketing Department

MARKETING HALL OF FAME

Page 4: Marketing Department

MARKETING ADMINISTRATION TASKSOTHER ADMINISTRATION TASKS

- Contribute to the development of the company sales and marketing administration activities.

- Prepare supporting materials as requested (planning, mail merge and individual letters, printing, checking, signing and packaging)

- Keep the marketing database up-to-date, importing new data, updating records and performing the necessary cross checks

- To perform and undertake all clerical duties such as filing, scanning, data maintenance and to support team members in any assigned task.

- Creating the Sample Stocks and POSM form for the Marketing team upon request.

- Preparing trade communication letters and emails for Principals.

- Managing and maintaining budgets, organizing and storing paperwork, documents and computer-based information.

Page 5: Marketing Department

-Defined as the ‘backbone’ of marketing by monitoring each processes carried out and to ensure it is operating within the given budget and timeline.

-Considered as a One Stop Centre for all marketing needs and queries.

-Build and maintain employee morale and to operate the unit within established guidelines and budgets.

-Performing the operations within approved standards by attending to all assigned duties and acting on matters as they arise.

-Achieve a well-organized, smooth running unit by making competent selections and decisions. Assist with the development of marketing processes over time

- To take ownership and be responsible towards each process and procedures set within the department.

- Comply with marketing standards and follow set processes for routine work

- Contribute ideas for improving marketing standards and processes and suggest new initiatives or areas of improvement

MARKETING ADMINISTRATION DEPARTMENT ROLES

Page 6: Marketing Department

The growth curve for our products or services is increasing ie; more products being added to the teamOpportunity for growth and expansion in Marketing Department

more staffs needed to assume additional responsibilities.

As we grow the team, we increase our operating efficiency and we are more hands-on in doing our daily job and less room in creating unnecessary backlogs and reduce errors. These directly leads to personal and organizational effectiveness.With good teamwork, we can run the department operations more smoothly and productively.

MARKETING ADMINISTRATION EXPANSION

With more agencies added in, we foresee more processes and documentations that we need to cope and handle.

Page 7: Marketing Department

THE BEST!