Marketing Digital Media Worldwide

DisclaimerDisclaimer

This presentation does not constitute or form part of any offer or invitation or inducement to sell or issue, or any solicitation of any

offer to purchase or subscribe for, any securities of Ybrant Digital Limited (the “Company” or “Ybrant”), nor shall it or any part of

it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or commitment therefore.

This presentation contains statements that constitute forward-looking statements. These statements include descriptions

regarding the intent, belief or current expectations of the Company or its directors and officers with respect to the results of

operations and financial condition of the Company. Such forward-looking statements are not guarantees of future performance

and involve risks and uncertainties, and actual results may differ from those in such forward-looking statements as a result of

various factors and assumptions which the Company believes to be reasonable in light of its operating experience in recent years.

The risks and uncertainties relating to these statements include, but not limited to, risks and uncertainties, regarding fluctuations

in earnings, the Company’s ability to manage growth, competition, government policies, regulations etc. The Company does not

undertake to revise any forward-looking statement that may be made from time to time by or on behalf of the Company.

No representation, warranty, guarantee or undertaking, express or implied, is or will be made as to, and no reliance should be

placed on, the accuracy, completeness or fairness of the information, estimates and opinions contained in this presentation.

Potential investors must make their own assessment of the relevance, accuracy and adequacy of the information contained in this

presentation and must make such independent investigation as they may consider necessary or appropriate for such purpose. Any

opinions expressed in this presentation are subject to change without notice. None of the Company, promoters or any advisors

shall have any responsibility or liability whatsoever for any loss howsoever arising from this presentation or its contents or

otherwise arising in connection therewith.

This presentation and its contents are confidential and should not be distributed, published or reproduced, in whole or part, or

disclosed by recipients directly or indirectly to any other person. In particular, this presentation is not for publication or distribution

or release in any jurisdiction where such distribution may lead to a breach of any law or regulatory requirement.

None of the securities of the Company may be offered or sold in the United States without registration under the United States

Securities Act of 1933, as amended, or pursuant to an applicable exemption from registration. This presentation is not intended to

be a prospectus (as defined under the Companies Act, 1956) or an offer document under the Securities and Exchange Board of

India (Issue of Capital and Disclosure Requirements) Regulations, 2009 as amended.

Section 1 Snapshot 05

Section 2 The Opportunity 08

Section 3 About Ybrant 15

Section 4 Growth Strategies 26

Section 5 Financial Overview 29

Appendix Merger with LGS Global 31

ContentContent

Snapshot

1

159.28

204.35

246.91

152.80

34.35 41.01 53.18

30.49

26.02 33.27 37.49 20.84

-

50.00

100.00

150.00

200.00

250.00

300.00

FY2010 FY2011 FY2012 H1FY2013

5

About the Promoters Ybrant’s Business Model

Financial and Market Data

� One of the leading Indian digital marketing company with significant

global presence

� Offers multi-channel platform with proprietary technology to reach

consumers across different screens (net, mobile, video, social

media) across countries including faster growing emerging markets

such as Latin America, Israel, India, China and Australia

� Made 12 corporate investments over the last six years to achieve

wider market penetration in terms of product & reach

� Generates over 1.5 billion searches and 34 billion impressions per

month to service 150+ agencies & brands of over 2000+ advertisers

and 6000+publishers across 140 countries

� Owner of premium brands like Lycos, Gamesville, Tripod and

Angelfire

� Emerged as a player of relevance for three of the top five publisher

networks and three of the top five advertising agencies globally

� Partnered through advertising agencies with blue chip advertisers

and publisher networks including MTV, Yahoo, Samsung, Facebook,

MSN, Viacom, Amex, Mastercard, Maruti Suzuki, Bharati Airtel,

Sony India, Coco Cola, Star India, Vodafone, Reliance

Communications, Samsung Electronics, Lenovo, ING, British

Airways, Qatar Airways, Titan, Unilever, P&G, Mazda, Hyundai

Motors, Tata Motors, ICICI Bank, LIC, HP, Telstra and ITC

Display

(Banner)Platform & Software

Development

Social

Advertising

Search

Advertising

Email & Lead

Generation

Half Year financials

Listed in July 2012 through reverse merger with LGS Global Limited (pursuant to the order of

the High Court in April 2012)

Market Cap (Dec 5, 2012): USD 637 million; Enterprise Value: USD 648 million

Major shareholders/investors (as of September 30, 2012)� Promoter & Promoter Group– 41.44%� Sansar Capital – 10.44%� Everest Capital -- 13.69%

Revenue

EBITDA

PAT

USD Mn

� Oak India Investments – 7.27%� Commowealth Equity Fund – 2.04%� Passport Capital – 2.02%

About Ybrant

� Suresh Reddy & Vijay Kancharla are first generation

entrepreneurs and promoters of Ybrant Digital

� The key architects of Ybrant’s overall growth strategy; Suresh

overseas the strategic direction and expansion efforts at Ybrant

Digital while Vijay leads the innovations and spearheads Ybrant’s

search platform

� With a strong educational background and several years of

industry experience, Suresh and Vijay’s conviction on the global

digital marketing growth opportunity has helped Ybrant grow

over the years and attract pedigree investors to back Ybrant’s

unique business model

Ybrant Digital LimitedYbrant Digital Limited

One of the leading Indian Digital Marketing CompanyOne of the leading Indian Digital Marketing Company

Source: FY2010 & FY2011 data are based on proforma financials; FY- year ending March 31

INR /USD - 45.14 (FY2010), 44.65 (FY2011), 51.16 (FY2012), 52.70 (H1FY2013)

6

Social Marketing

Expertise• Ybrant has wide

penetration outside of US

for advertising content on

Facebook and is one of its

few selected marketing

API partners

4

Presence Across

Digital Media• Operates across the entire

digital marketing space

• Provides flexibility to

customers to choose

online advertising

campaign formats on a

single platform

7

Market Scale• Online advertising $107bn

market in 2012 growing to

$179bn by 2016 (Source:

eMarketer)

• Social, mobile and video

are creating a new wave

of growth for digital

marketing specialists

3

Strong IP• Heritage as a technology

provider for digital

marketing industry

• IP ownership enables

higher margin, improved

unique offering and higher

share of advertising

budget

6

Global Presence• Local presence in over 24

countries across 6

continents

• Strength in emerging

markets such as Latin

America

• Plan to capitalize the

potential in India

2

Consumer Reach• Creates 1.5bn searches

and 34bn impressions

every month

• Access to 200m unique

visitors per month

• Customers include 3 of

top 5 global ad agencies

• Associated with over

6,000 publishers

5

Effective

Acquisitions• 12 corporate investments

to date enabled global

scale and end-to-end

presence

8Staff Base• 1,000+ staff, ~300 based in

India

• Provide technology

development, customer

service and sales potential

9

Sustainable Growth• Organic growth and M&A,

led the digital marketing

revenue growth @CAGR

40.9% (2007-2012)

• Continued growth

expected as market grows

and Ybrant extends share

1

KeyKey Corporate HighlightsCorporate Highlights

The Opportunity

2

Internet Advertising is a USD 100bn Market.. Internet Advertising is a USD 100bn Market..

• Internet Advertising is now an essential part of every brand and media planner’s budget

• In 2012, it surpassed newspaper as the second largest advertising medium by value spent, after TV

• It remains the fastest growing segment within the advertising space

8

Global Internet Advertising Market (USD billions)

9 14 20

29 39

49 52

73

88

107

126

145

162

179

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

2003-2012 CAGR:

31.0%

2012-2016 CAGR:

13.7%

Source: eMarketer

……drivendriven byby secularsecular growthgrowth inin internetinternet penetrationpenetration andand

consumers’consumers’ timetime andand moneymoney spentspent onlineonline

• The gulf between portion of time spent online and portion of advertising spent online highlights

the opportunity for ad spending growth

• Online ad spending growth is further stimulated by the shift in consumer spending habits while

online, demonstrated by the increase in e-Commerce

9

Average time spent by US adults Vs US ad spending share

39.8%

36.5%

13.2%

3.1% 2.3%

38.9%

22.5%

9.3%

11.5%9.2%

TV Online* Radio Newspaper Magazines

Time spent share Ad spending share

Potential for ad spending

to match time spent

Source: eMarketer Sep & Oct 2012

* Note: online includes mobile

US Retail e-Commerce Spending (USD bn)

194

224

256

290

325

362

2011 2012 2013 2014 2015 2016

2011-2016 CAGR:

13.3%

Monthly Time Spent on Facebook vs. Other Sites

WithinWithin internetinternet advertising,advertising, SocialSocial MarketingMarketing hashas

emergedemerged asas aa keykey marketingmarketing tooltool……

Source: Company reports and CapStone Investment estimates

YoY Growth of Brand Engagement on Facebook

7:46

2:53 2:12 1:48 1:44 1:41 1:18 1:06

0

200

400

600

800

Facebook AOL Yahoo Google MSN YouTube Wikipedia AppleSource: Adobe Digital Marketing Report Q3 2012

Note: Brand engagement defined as likes, comments and shares

(Hrs)

10

100% 91% 649% 996%

Q3 2011

284%

Q4 2011 Q1 2012 Q2 2012 Q3 2012

� ....which converts to a highly valuable, targeted user base actively engaging with advertising delivered to them

Facebook’s Rising Share of the US Display Advertising Market

Source: IAB, ThinkEquityLLC estimates

Note: Google does not include Doublclick ad traffic

2010A 2011A 2012E 2013E 2014E

Yahoo! share 14.3% 11.6% 9.9% 8.9% 8.1%

AOL share 4.7% 4.4% 4.2% 4.1% 3.9%

Google share 11.0% 14.9% 17.1% 19.4% 21.7%

Facebook share 11.7% 14.7% 18.0% 20.9% 23.7%

Other Share 58.3% 54.4% 50.8% 46.8% 42.5%

Total 100.0% 100.0% 100.0% 100.0% 100.0%

International vs. Domestic Advertising Revenues from Facebook

Source: Pivotal Research

(USD mn)

• Rapidly increasing brand engagement with consumers on Facebook has enabled it to become the #1 display

advertiser in the US

• Even more rapid Facebook ad growth internationally, with international revenues set to overtake the US in 2013

Source: Company reports and CapStone Investment estimates

0

2,000

4,000

6,000

8,000

2004A 2006A 2008A 2010A 2012E 2014E 2016EUS Advertising Revenue International Advertising Revenue

2

18

4

28

8

53

Latin America Asia Pacific

2010 2012 2016

28 25

43

33

67

52

North America EMEA

....andand EmergingEmerging MarketsMarkets growthgrowth isis forecastforecast toto accentuateaccentuate

furtherfurther asas internetinternet subscriber/penetrationsubscriber/penetration acceleratesaccelerates

11

Internet Subscriber (million) / Penetration (%)

North AmericaNorth AmericaNorth AmericaNorth America EMEAEMEAEMEAEMEA

Latin AmericaLatin AmericaLatin AmericaLatin America Asia PacificAsia PacificAsia PacificAsia Pacific

2000 2012E 2016E

108

*33.4%

274

*78.6%

334

*88.7%

CAGR: 8.1% CAGR: 5.1%

2000 2012E 2016E

113

*6.5%

776

*36.6%

1,009

*45.5%

CAGR: 17.4% CAGR: 6.8%

2000 2012E 2016E

18

*3.4%

255

*42.9%

462

*72.2%

CAGR: 24.7% CAGR: 16.0%

2000 2012E 2016E

122

*3.4%

1,101

*27.8%

1,583

*37.2%

CAGR: 20.1% CAGR: 9.5%

Internet Advertising Market (USD billions)

CAGR: 22.7%

CAGR: 11.8%

CAGR: 16.5%

CAGR: 11.6%

CAGR: 23.7%

CAGR: 17.8%

CAGR: 33.5%

CAGR: 20.7%

Source: eMarketer, PwC Global entertainment and media outlook 2012-2016, United Nations, www.internetworldstats.com, Daiwa estimates

* Note: Penetration rate of internet

DigitalDigital firmsfirms areare channelizingchannelizing advertisersadvertisers toto effectivelyeffectively

utiliseutilise benefitsbenefits ofof multimulti--channelchannel onlineonline advertisingadvertising

Internet usersAdvertisers Agencies Implementers Publishers

Display advertising marketing

Campaign

initiation

Campaign design

and planning

� Buy ad space from publishers and sell to

agencies

� Create banners for varying ad spaces

� Advertising network automated exchange

operation

E-mail marketing

Search marketing

� Create emails

� Consumer database profiling

� Email mass delivery

� Key word optimisation

� Buy banner space on search platforms

� Web page optimisation

� Consulting

Social marketing

Mobile marketing

� Delivering digital campaigns through social

media platforms

� Execution of messaging, banner advertising,

search, rich media and video advertising

through mobile platform

Brands Integrated

Digital

Advertising Networks

Technology providers

Outsourcers

Website owners

Social networks

Affiliates

Search engines

Analytics tools and services 12

13

Increasing

Personalisation

New digital

channels

Data rates

and tech

upgrades

Mobile

Tablet computing

Smart TV

Location based

Social marketing

Online video

Rich media

Long term ROI driver Effect on advertisement value

Smartphone

proliferation

+ Consumer time online

+ Number of channels

+ More targeted and

interactive experience

+ Data about consumers

+ Targeting and ROI

analytics capability

+ Interactive experience

+ Consumer participation

and response

+ Improvements in

existing internet

channels

+ Higher quality

advertising and ROI

improvements

Evolution of online advertising channels

• More targeted advertising, increasing interactivity, a richer internet experience and increasing

number of internet channels improves advertising ROI but increases complexity

• As a result, internet advertising implementers are increasingly important to an effective campaign

Incr

ea

sin

g c

om

ple

xit

y a

nd

va

lue

ad

d t

o a

dv

ert

ise

rs

Shift to

performance

based ads

+ Guaranteed ROI with

measurable

advertisement value –

CPC, CPL, CPM modelsCost per thousand

impression

Cost per clickCost per action

ThisThis wideningwidening digitaldigital experienceexperience && complexitycomplexity ofof optionsoptions

shouldshould extendextend relevancerelevance ofof digitaldigital marketingmarketing specialistsspecialists

About Ybrant

3

Owned Publishing

network

28 million unique

visitors per month

YbrantYbrant hashas establishedestablished aa relevantrelevant presencepresence inin thethe GlobalGlobal

DigitalDigital MarketingMarketing EcosystemEcosystemAdvertisers Agencies

Internet

usersYbrant Publishers

Mobile

Advertising

Social

Advertising

Search

Advertising

Display

Advertising

Online Video

Advertising

Email and Lead

Generation

Affiliates with 2,000+

advertisers

Brands including:

� Some of the

Fortune 500

companies

� Major consumer

products

conglomerates

Associates with 140+

agencies

Agencies including:

� 3 of top 5 global ad

agencies

Associates with

6,000+ third party

publishers in 140

countries including:

� Facebook

� Yahoo

120

million+

internet

users

Ybrant’s value proposition to advertisers & agencies:� Access to publishers across the globe

� Ad campaign optimisation technology to maximize ROIs

� One-stop shop service to cover all digital advertising channels

� 1000+ staff base to provide complementary services

Ybrant value proposition to publishers:� Multi-platform server optimizes advertising

inventory usage

� Access to major advertisers and advertising

agencies across the globe

� Dedicated account management service to

manage multiple clients on a single platform

1.5 billion searches generated and 34 billion

impressions created every month

15

Complementary services

• 34 billion impressions every month

• Technology-controlled buying platform

• Advanced targeting capabilities

• Local market campaign specialties

• Customized technology leverages user behavior and

interests and optimizes advertising campaign

• Campaign managers available 24/7 to manage campaigns

and tackle issues

• Click Through Rate (CTR) of ads is monitored and calculated

in order to choose the best ads, from the first clicks

• Pixel tracking is available to follow conversion and

immediately affects which ads are shown

• Premium Smartphone inventory

• Exciting and engaging ad formats

• Specialized pages and download tracking

• Various engaging formats

• Connection to popular content

• Engaging and relevant

|Ybrant Search• 1.5 billion searches generated by Ybrant Digital

• 28 million unique users per month generated by

• Targeted, optimized ads focused on specific audience

• Access to a number of publisher sites, increasing reach

• Control over bidding prices being a self-owned publisher

network

|Ybrant Email• Capable of sending up to 5 million emails on one server

per day

• Provides clients with a scalable mass-mailing solution

• Reporting, tracking and list maintenance

• Global information technology implementation and

outsourcing services provider

• Provides end-to-end enterprise solution offerings and

specializing in cloud computing, mobile software, ERP

solutions, Microsoft and open source systems development

|Ybrant Platforms

16

|Ybrant Banner• Extensive marketing reach for banner Ads

• Real time bidding technology for optimal ad pricing

……withwith aa widewide suitesuite ofof productsproducts

....andand complementarycomplementary servicesservices basedbased onon InIn--househouse

TechnologiesTechnologies…………

17

Complementary ServicesDigital Media Planning and

Buying

Campaign Optimization and

Analysis

User Data Collection and

Aggregation

Ad Serving

and traffic monitoring

Customizable Applications and

Widgets

Licensed technology software

Creative enhancement for

performance

Technical advice for digital

marketing strategy

Search Optimization support and

management

Multi-time-zone support

structure

In-house Technology Examples

Facebook MarketingAn elaborate and developed

ad-optimization system for

Facebook which leverages API

connection to enhance

campaign results

Ybrant Digital AdCenter24/7 online access centralized

campaign reporting and

management console for client

activity on all digital platforms

provided by Ybrant Digital

Web Site CreatorWebsite building tool with

intuitive interface allowing the

placement of content or media

anywhere on the website

Campaign Analytics ReportAutomatically-generated digital

campaign summaries providing

stats, highlights, strengths and

weaknesses, and providing future

insights

Bank of CreativesAn easily browsed and managed

database of visual creative,

arranged according to the

attached performance capabilities

Mobile Ad ServerOwned server for mobile ads

of all available formats, able to

centrally control and prioritize

global mobile ad serving

Eureka Search ServiceA full Search-on-Site solution

for publishers of all sizes with

various customizable search

features and content

monetization tools

Auto-Optimization ToolsAutomatic optimization tools for

online campaigns which learn,

mimic and multiply the best

practices of campaign

management

Publisher One-TagSingle piece of code for

websites which presents,

monitors and optimizes the

advertising feed from all media

sources

Display Social Mobile Video Search

Select

platforms

Location Timing Interests Segment Target

Cross-optimize

with technology

PC Tablet Phone Smart TV

Show on

all devices

Find your

audience

1

2

3

4

18

…offered across all Digital Screen Revenue Segments……offered across all Digital Screen Revenue Segments…

Besides the established markets of US, Europe and Australia,

Ybrant has already built presence in LATAM and Asia, the

emerging markets19

…… delivering Global Campaigns, through Offices in 24 …… delivering Global Campaigns, through Offices in 24

Countries to 140 End Markets, and growing…Countries to 140 End Markets, and growing…

China

• 200 million unique visitors across 2000+ publishers

• 1.1 billion impressions/day on network

In-house Data Management Platform

• Significant keyword transaction data

• Display across platforms

RTB Display

Social Platform

Mobile

Search

Email

CUSTOMER

DATA

In-house technology designed to deliver, maximize optimization across

platforms for best results

�Pixel conversion tracking

�Real-Time Reporting

�Maximum optimization

�App download tracking

�Rich Media Creation

20

......thereby creating a veritable Data Management ......thereby creating a veritable Data Management

PlatformPlatform

21

Brands� 2,000+ advertisers affiliated

� Advertise some of the global brands

Ybrant’s is stacking complementary capabilities and have established network of advertiser and

publisher relationships globally, which is one of its key strengths

� 6,000+ publishers affiliated

� Accessing 200 million unique visitors

� Emerged as the player of relevance for

three of the top five publisher networks

globally

� 150+ agencies served

� Clients include 3 of the top 5 global ad

agencies

� ~3700 digital campaigns managed in

November 2012

� Ybrant was one of the few selected to be part of the exclusive list of

Facebook’s preferred marketing developers

� Exclusive provider of paid social advertising activity in Argentina to a global

consumer giant

� Ybrant provides mobile advertising services to a major global

advertising agency

Extensive scale Recent Marquee business wins

� Ybrant is a one of the key video partners for international branding of one

of the world’s largest household cleaning products provider

� Exclusive provider of social advertising services to major global advertising

agencies– 2 in Chile and one in Mexico

� Exclusive sales house for all mobile advertising for Argentina’s one of the

largest newspapers

Agencies

Publishers

..reflected in recent marquee wins..reflected in recent marquee wins

..in closing Ybrant has a set of capabilities which positions it favorably for strategic engagements

and that has led to it amassing business scale in a short span of time of 5-6 years...

1. US display advertising

• Medios One and AdDynamix bolster ad network

reach and add execution and targeting technology

2. Email marketing

• VoloMP adds email marketing software

3. Geographic expansion in display ads

• Oridian, DreamAd and Max Interactive contribute

ad networks across Europe, Middle East, South

America and Asia

4. Portals and search syndication

• Lycos adds search functionality, 70m users and a

search syndication platform

5. Major technology expansion

• Web 3.0 provide technology and reach for mobile

marketing

• LGS Global adds development capability for mobile

and cloud computing

Global endGlobal end--toto--end digital end digital

marketing servicesmarketing services

Global endGlobal end--toto--end digital end digital

marketing servicesmarketing services

USUSUSUS

Mobile and Mobile and

TechnologyTechnology

Mobile and Mobile and

TechnologyTechnology

PortalsPortalsPortalsPortals

Display Display

AdvertisingAdvertising

Display Display

AdvertisingAdvertising

Email and Email and

Lead Lead

GenerationGeneration

Email and Email and

Lead Lead

GenerationGeneration

LATAMLATAMLATAMLATAMEMEAEMEAEMEAEMEA APACAPACAPACAPAC

Medios One Medios One

(2006)(2006)

AdDynamix AdDynamix

(2007)(2007)

VoloMP (2007)VoloMP (2007)

Oridian (2008)Oridian (2008) DreamAd (2009)DreamAd (2009)Max Interactive Max Interactive

(2009)(2009)

Lycos (2010)

Web 3.0 (2011)Web 3.0 (2011)

1

2

3 3 3

4

5

4

44

44

4

44

Ybrant’s ability to identify, acquire and integrate investments has enabled the company to build a global end-to-end IP rich offering

Institutional Funding

� CY2007: USD 28.5 Million from Sansar Capital, Passport Capital and others

� CY2008: USD 33 Million from Everest Capital

� CY2010: USD 18 Million from Battery March and Oak India Investments

22

LGS Global LGS Global

(2012)(2012)

5

4

Established track record of M&As to extend offering and Established track record of M&As to extend offering and

geographic reach..geographic reach..

Back-end technology

provider

2006200620062006

TodayTodayTodayToday

End to End digital

marketing services

provider using third

party traffic

Add own publishers to

own traffic

Create a multi-

channel, multi-

device,

technologically

smart advertising

platform globally

↑ Multi-platform digital

marketing capability

↑ Access to advertisers

and publishers

↑ Search marketing

capability and access to

internet users directly

↑ Mobile marketing

capability

↑ Cloud computing

capability

↑ Software

development

capability

Cloud

Social

Video

Mobile

Online publishing

Advertising network

Core technology

development

23

..and emerge a value added player in the ecosystem, ..and emerge a value added player in the ecosystem,

from a backfrom a back--end technology provider to digital networksend technology provider to digital networks

24

Suresh Reddy, Chairman and CEOSuresh is responsible for strategic direction and expansion efforts at Ybrant Digital. Prior to co-founding two successful companies USAGreetings and Ybrant Technologies,

he worked in various roles across different industries in Fortune 500 companies, such as Caterpillar, Chrysler, SBC(PacBell) and Charles Schwab.

Suresh holds an M. S. in Engineering from the Iowa State University and a B. Tech. from the Indian Institute of Technology, Kharagpur, India.

Vijay Kancharla, Chief Innovation OfficerVijay leads the innovations at Ybrant Digital and spearheads its search platform YReach. Vijay has been at the forefront of the internet revolution and has vast experience

in building innovative solutions for the online market. Prior to co-founding USAGreetings and Ybrant Technologies, he worked with Hewlett Packard and Pacific Bell. Vijay

holds an M. S. in Computer Science from the University of Louisville and a B. Tech. from the Jawaharlal Nehru Technological University, Hyderabad, India.

Jacob Nizri, PresidentJacob directs the core divisions of Ybrant : Online Media, Lycos, Ybrant Mobile, and Ybrant Fusion, extending their activities over Europe, Asia and the Americas. Jacob has

led the merger activities, market definition and strategic direction for companies and product lines acquired by Ybrant. He holds two Bachelor degrees in Management &

Information Technologies and Computer Education.

Amreek Singh Sandhu, Chief Financial OfficerAmreek Singh Sandhu is responsible for the overall financial management of Ybrant. Amreek is a seasoned professional with over 28 years of experience in financial

management, M&A and fund raising. Before joining Ybrant, Amreek was with Gati Limited, Hyderabad as its Chief Financial Officer & Company Secretary. Amreek has a

LLB degree from the Punjab University, FCS from ICSI, FCMA from ICAI and MBA from IGNOU, New Delhi.

Yaniv Ben Atia, CTOYaniv Ben Atia is the CTO of Ybrant Digital, and the General Manager of its Fusion division. As part of his role Yaniv is overseeing Ybrant Digital's R&D activities, and is

leading the Company's technical innovation efforts and the integration of its diverse digital media product. Prior to joining Ybrant Digital, Yaniv was the CTO of Microsoft

Israel. Yaniv holds BSc in Computer Science and is an avid musician and tennis player.

Rob Balazy, General Manager & CEO, LycosRob is the CEO of Lycos. He looks after the overall operations and strategy at Lycos. Before joining Ybrant, Rob worked as the President and CEO of Inform Technologies.

He has wide experience in overseeing business development including strategic partnerships, mergers & acquisitions, product developments and media sales. Rob holds a

B.S. in Management Science from Boston University .

Gal Ekstein, General Manager – Online MediaGal heads the Online Media business of Ybrant. He was one of the key person behind the setting up of Ybrant's office in France and was instrumental in developing key

partnerships like Max Interactive of Australia. Gal holds a Bachelor's Degree in Business Administration specializing in Computer Science, from the Ruppin College, Israel.

Bradley N Cohen, President & Chief Strategy OfficerBrad is responsible to define and drive the strategic initiatives & strategic decision-making at Ybrant Digital. Brad is also responsible to oversee the M&A activities and

integration efforts of the company. Prior to this position, Brad was President - Business Integration & Strategic Initiative. Brad received a BA from the University of

Missouri in Marketing and Political Science.

…with an experienced management team globally …with an experienced management team globally

driving growth initiativesdriving growth initiatives

4Growth Strategies

Ride the Mobile and

Video Growth Waves

* eMarketer 2012 growth figures for mobile advertising

and online video advertising

� Up-sell mobile and video ad

network offerings to vast

customer base

� Capture the rapid growth

in each market

26

Geographic Expansion

� Extend relationships with

existing customers in new

markets

� Eastern Europe, Africa,

China and Korea will be key

growth areas for Ybrant

� Win global campaigns from

Fortune 100 customers

Technology Upgrades

� Leverage technology

development strength of

LGS Global

� Create technologies

capturing new waves of

growth and enhancing

customer services

Add-on Services

+ Consulting

+ Campaign management

+ Analysis

+ Editing Services

� Utilize 1,000+ global

workforce to take

increasing wallet share of

advertisers budget by

providing value added

services

Accretive M&A

� Continue to make

acquisitions to build

capability and scale

Widen the Network

� Increase advertisers and

publishers network using

compelling global

proposition and large

workforce

Cloud computingCloud computingCloud computingCloud computing Mobile video/webMobile video/webMobile video/webMobile video/web

Campaign analysisCampaign analysisCampaign analysisCampaign analysis Data management Data management

platformsplatforms

Data management Data management

platformsplatforms

Advertisers Publishers

1

3

5 6

2

4

Mobile:

+80.0% p.a.*

Video:

+46.5% p.a.*

At Ybrant, we believe that the global digital advertising industry is heading towards consolidation which will result in emergence of few

large global players. Ybrant aspires to be one of them.

Key Growth StrategiesKey Growth Strategies

27

The boom in mobile and online video advertising is set to benefit online advertising networks with wide reach of advertisers and

publishers, as they begin to focus more on these new channels

US mobile ad spending, 2010-2016

Source: eMarketer, Sep 2012

US online video Ad spending, 2010-2016

Source: eMarketer, Sep 2012

� While mobile handset penetration has reached near saturation in

many markets, mobile advertising is just beginning to become a

significant share of the digital advertising market

� Mobile platforms enable more targeted adverts that demonstrate

higher ROI and greater value to advertisers

� Mobile advertising, in its infancy today, will grow market share to

make up 21% of the US internet advertising market in 2016

� Online video growing rapidly driven by increasing range of video

capable devices, bandwidth increases and growth of online video

business models

� As price points for tablets and smart phones come down, digital

video consumption will rise

� According to eMarketer forecasts, more than half of the US

population will view video content through desktop or mobile

devices in 2012

� Video and mobile are incremental to search and display, not

cannibalistic

� While the delivery platform varies, the same advertisers are

delivering similar messages via many of the same publishers as fixed

line internet

� The same advertising networks are well placed to benefit from the

future growth of video and mobile

1.42.0

2.9

4.1

5.8

7.08.0

40.8%46.5%

41.3%38.9%

21.6%

15.0%

0%

10%

20%

30%

40%

50%

0.0

2.0

4.0

6.0

8.0

10.0

2010 2011 2012 2013 2014 2015 2016

US$ billion

Online video ad spending y-o-y change

0.8 1.52.6

4.46.6

9.2

11.988.5%80.0%

69.0%

50.0%39.0%

29.0%

0%

20%

40%

60%

80%

100%

0.0

5.0

10.0

15.0

2010 2011 2012 2013 2014 2015 2016

US$ billion

US mobile ad spending y-o-y change

Organic Growth Led by Nascent Video and MobileOrganic Growth Led by Nascent Video and Mobile

Source: eMarketer, Sep 2012

5Financial Overview

29

Revenue (USD Mn) EBITDA (USD Mn)

Other Financial HighlightsNet Profit (USD Mn)

Source: FY2010 & FY2011 data are based on proforma financials; FY- year ending March 31

INR /USD - 45.14 (FY2010), 44.65 (FY2011), 51.16 (FY2012), 52.70 (H1FY2013)

Half Year financials

74.10 99.67

118.10

75.93

85.17

104.68

128.81

76.87

-

50.00

100.00

150.00

200.00

250.00

300.00

FY2010 FY2011 FY2012 H1FY2013

Software

Digital Marketing

21.77 23.82

12.59

17.19

53.18

30.49

-

10.00

20.00

30.00

40.00

50.00

60.00

FY2010 FY2011 FY2012 H1FY2013

Half Year financials

26.02

33.27 37.49

20.84

-

5.00

10.00

15.00

20.00

25.00

30.00

35.00

40.00

FY2010 FY2011 FY2012 H1FY2013

Half Year financials

� Represented through a mix of organic and inorganic growth

� Main drivers of growth: Growth from display advertisement (Banner

Ads) and platforms

Merged Entity

Software

Digital Marketing

Financial Growth with strong margins Financial Growth with strong margins

EBITDA (%) 21.6% 20.1% 21.5% 20.0%

PAT (%) 16.3% 16.3% 15.2% 13.6%

� Operational synergies across products and regions

� Low Debt: Equity Ratio

USD Mn FY2010 FY2011 FY2012 H1FY2013

Debt: Equity 0.22 0.24 0.21 0.18

ROE(%) (a) 22% 21% 22% 22%

(a) Based on average Capital Employed

Appendix

Display

(Banner)

Search

Advertising

Licensed

Technology

(Platform)

Email & Lead

Generation

Social

(Banner)

Ybrant Digital LGS Global

� Experienced player in digital

marketing in India and globally

� Presence across digital marketing

value chain

SynergyOne of the leading Indian Digital

Marketing Company

One of the leading Software Development

Company

� Expertise in software development and

ERP implementation

� SAP best performing partner South

2009 Award

(1) Adds to the

technology

backbone

through 100+

LGS Global

engineers

(2) Develop

products in

cloud &

mobile

Consolidated Revenue : USD 246.91mn (FY2012)

Total Employees: 1020 (October 2012)

31

Merger with LGS Global adds to the technical backboneMerger with LGS Global adds to the technical backbone

32

Thank You