marketing & event planning portfolio
TRANSCRIPT
Marketing & Event Planning Portfolio
Nicole M Richmond
19648 Stanley CourtClinton Township, MI [email protected]
248-914-4603
LinkedIn: nicolemwagner
Good Afternoon:
I am submitting my qualifications for a Marketing, Social Media or Event Management position within your organization. With over 10 years combined experience in Marketing, Training and Event Coordination, I have developed skills in many facets of Marketing. I am accustomed to successfully juggling multiple projects and have an excellent track record of building strong relationships with clients, vendors and colleagues alike.
I am creative and love taking on new projects and gaining new experience. I feel my unique mix of skills would make me a great addition to your team. Using the skills I have acquired through my education and past experience, I would love to be the person who helps market your programs and organization.
Although the accompanying resume and LinkedIn Profile will highlight many of my skills and experience, I feel that a personal interview would better reveal how I could contribute to your organization. Thank you for taking a few moments of your valuable time to look over my portfolio.
Have a wonderful day!
Nicole M. Richmond
19648 Stanley CourtClinton Township, MI [email protected]
248-914-4603
LinkedIn: nicolemwagner
Marketing ManagerDiClemente Siegel Design, Inc.OCTOBER 2008—SEPTEMBER 2009
Created and tracked proposals and award submittals. Designed, wrote and coordinated project credentials and qualification packages and related cover letters.
Developed presentations for regular industry conferences, for projects and internal training.
Managed all marketing activities including press releases, promotional activities, trade shows exhibitions, website content and internal events.
Marketing, Training & Vendor CoordinatorCochrane Supply & EngineeringJANUARY 2010—Present
Coordinate and develop marketing and training activities, schedules, department budget, collateral, promotions, and events both internally and externally. Evaluate and report effectiveness of marketing and training.
Plan meetings & trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and handling logistics.
Manage non-personal social media accounts including Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Communicate on social platforms in a consistent, on-brand voice. Manage email & social media campaigns including planning, testing, evaluating, and reporting.
19648 Stanley CourtClinton Township, MI [email protected]
248-914-4603
LinkedIn: nicolemwagner
Sales & Marketing CoordinatorAuto Ameristar Licensing Co, LLCMARCH 2005—DECEMBER 2006
Support franchise retail stores by reporting sales numbers, establishing marketing programs and calendar, creating marketing collateral, setting up advertising accounts and creating ad layouts.
Research industry trends and tracked customer demographics.
Created and presented visual presentations of new marketing programs to franchisees.
Main contact for customer relations and customer complaints. Served as liaison between customers and management.
Sales & Marketing AssistantOld Republic Financial Acceptance CorporationJUNE 2003—MARCH 2005
Supported National Sales Manager and Area Sales Reps by creating marketing collateral, setting up new accounts, maintaining account files, creating promotional campaigns and arranging meetings and travel.
Responsible for correspondence from National Sales Office and all office coordination and account updates utilizing ACT!.
Main contact for customer relations and customer complaints. Served as liaison between customers and management.
19648 Stanley CourtClinton Township, MI [email protected]
248-914-4603
LinkedIn: nicolemwagner
¨Social Media Marketing¨Event Planning¨B2B Marketing¨Public Relations¨Instructional Development & Design¨Copywriting/Publishing¨Scheduling¨Human Resources¨Customer Service¨Microsoft Office, Photoshop, Expression, InDesign
SCHOOLCRAFT COLLEGELivonia, Michigan (2008-2010)Courses completed in Marketing & Applied Management
MACOMB COMMUNITY COLLEGEClinton Township, Michigan (1995-1997)Associate of General Studies
HOOTSUITE MEDIA INC.HootSuite Certified Professional (2013)
GOOGLE ANALYTICS ACADEMYGoogle Analytics Platform Principles Certificate (2014)
Event PlanningWork Examples
2010 Honeywell Mini Momentum Meeting
Held at The Atheneum Suite Hotel Detroit, MI8 Vendors
60 Attendees
Goal: Hold an event for Contractors so that they may find out about new products and programs.
Included: Vendor Exhibits, Product Presentations, Promotional Giveaways, Rooming, Catering and A/V Set-Up
Shown: Event Program (Cover, Welcome Letter, Agenda), Postcard Front, Admission Ticket, Presentation Title Page, Name Badges
2011 Niagara Mini-SummitHeld at Soaring Eagle Casino & Resort
Mt. Pleasant, MI17 Vendors
160 Attendees
Goal: Hold an information/appreciation event for customers. Included educational and sales presentations.
Included: Vendor Exhibits, Product Presentations, Promotional Giveaways, Contest, Rooming, Catering and A/V Set-Up
Shown: Logo, Contest Entry Form, Program Cover, Vendor Sponsorship Form, “Save the Date” Web Banner
2013 Niagara Mini-SummitHeld at Soaring Eagle Casino & Resort
Mt. Pleasant, MI25 Vendors
280 Attendees
Goal: Hold an information/appreciation event for customers. Included educational and sales presentations. (Increased sponsorship and attendance over 2011 event)
Included: Vendor Exhibits, Product Presentations, Promotional Giveaways, Contest, Rooming, Catering and A/V Set-Up
Shown: Event Program Cover, Sponsor Letter, Sponsorship Form, Event Flyer Front & Back
Buddy Open Golf Outing 2011, 2012, 2013
Held at Hawk MeadowsHowell, MI
Goal: Hold an appreciation event for customers. Event 100% by vendor sponsorships.
Included: Obtaining sponsors, coordinating registrations, raffles and contests, and catering
Shown: Registration Flyers, Web Banners
Social MediaWork Examples
Goal: Implement a Social Media Campaign to increase brand awareness and improve customer communications and relationships.
Solution: Created LinkedIn landing page for business as well as a group for customers, vendors and employees to interact. Continually add new content, updated and information to keep members active. Managed through HootSuite & LinkedIn.
466 Members
Goal: Implement a Social Media Campaign to increase brand awareness and improve customer communications and relationships.
Solution: Created Facebook page for business and continually add content relevant to customers. Managed through HootSuite & Facebook.
79 Users
PromotionsWork Examples
Burner Book PromotionHeld Yearly
Goal: Run a promotion during “Burner” season to increase over the counter sales.
Included: Catalog, Flyers, Posters, POS Displays, Promotional Items, Training Class Coordination
Shown: Catalog Cover and Excerpts