marketing fashion you - gigi morris of fashion... · 2016. 9. 28. · the business of fashion third...
TRANSCRIPT
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First Day
The Creative Process
Second Day
The Business of Fashion
Third Day
Marketing Fashion &
You
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Elements & Principles of
Design
Learn More About your
Fabric
Product Development & the Sample
Process
Basics of Draping
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Evolution of Fashion- The world of fashion started with individual couturiers and evolved, as a result of the Industrial Revolution, into a mass-
market industry.
- Important names to remember, Rose Bertin & Charles Frederick Worth
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Introduction to Fashion Industry- Fashion occurs in a global environment
- Fashion arena covers large base of fashion related careers in design, manufacturing, marketing, retailing and yes,
entrepreneurship.
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The Industrialization of Fashion- Fibers are no longer being milled and spin manually; and
fabrics are no longer sewn by hand.
- Various machines were invented. Walter Hunt invented sewing machine in 1832 but because he did not apply for a patent. In 1846, Elias Howe received the first patent for sewing machine
and because of this regarded as its inventor. In 1858, Isaac Singer design a machine that worked by the use of a foot
treadle. With this invention, women began to sew professional-looking clothes, and saw the birth of apparel factories.
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The Segmentation of the Fashion Industry
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The Textile Industry
The Manufacturing Industry
The Retail Industry
The Fashion Communication
component of the Fashion industry
The Market Consultant/ Fashion Forecasting
Segment of the industry
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Elements of Design
-Silhouette
- Texture
- Color
- Details & trimmings
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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Silhouette – the outline of the entire outfit and is also called the “shape or form” of the dress.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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FIVE BASIC SILHOUETTES:
- Tubular or Straight- A-line
- Hourglass- Wedge
- Bell
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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TUBULAR SILHOUETTES:
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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A-LINE SILHOUETTES:
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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HOURGLASS SILHOUETTES:
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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WEDGE SILHOUETTES:
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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BELL SILHOUETTES:
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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Can you identify?
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Can you identify?
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Can you identify?
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COLOR
- as an element of design it provides excitement, mood and emotion to a design. It is the single element that
contributes the greatest visual impact without major affect on the
price or costing of the product.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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ELEMENTS & PRINCIPLES of DESIGN
The Color Wheel
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Color terms to remember:
Hue – the technical term of the color
Value – the lightness or darkness of a color. The lightest color are achieved by different amounts of white and are called tints. The darkest colors are achieved by the addition of black and is referred to as shades.
Intensity – refers to the color’s saturation or purity, the brightness or dullness. A color maybe dulled by adding gray or its complement.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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ELEMENTS & PRINCIPLES of DESIGN
Color Schemes
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TEXTURE
- is the look and feel of fabrics whether woven and non-woven. Understanding
texture means understanding the behavior and characteristics of the fabric.
Texture affects how the fabric maybe manipulated. It also affects the coloration
of the fabric.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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TEXTURE
- As an element of design is basically about the fabric but not limited to it. Trims, accessories and other finishing
applied or use in the garment also affect the overall texture of an apparel.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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ELEMENTS & PRINCIPLES of DESIGN
Let’s take a critical look
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Details & Trimmings
Detail – is the artistic treatment used on a garment that visually enhances the design and sometimes increases its functionality.
Trimmings – the ornamentation in a garment. It provides pizzazz, glitter and excitement to a design. Findings are trimmings that also add a functional element. Some trimmings are both decorative and functional
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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-the design detail that highlights the face and the neck.
ELEMENTS & PRINCIPLES of DESIGN
NECKLINE
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– the design feature that face and draws attention to it. A collar is an extra piece of fabric attached to an apparel
at the neckline.
ELEMENTS & PRINCIPLES of DESIGN
COLLAR
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– the is a decorative feature used in fashion design. It is often used as a main feature in a design placed at the
back, hips or a the back of a garment. Oftentimes, edge is finished in an angle rather than straight line. It is also
used a fastener..
ELEMENTS & PRINCIPLES of DESIGN
BOWS & TIES
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ELEMENTS & PRINCIPLES of DESIGN
BOWS & TIES
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ELEMENTS & PRINCIPLES of DESIGN
BOWS & TIES
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– are made from fabric in a circular pattern. The side attached to the garment is a smooth line while the outer part flares. They are used as a major detail such a a full-
flounce skirt and can also be used as a decorative treatment for neckline or hemline.
ELEMENTS & PRINCIPLES of DESIGN
FRILLS & FLOUNCES
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ELEMENTS & PRINCIPLES of DESIGN
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ELEMENTS & PRINCIPLES of DESIGN
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ELEMENTS & PRINCIPLES of DESIGN
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– used in variety of places on garment to achieve extra fullness. It can be used a major detail like a full-gathered
skirt and can be used as decorative treatment for the garment.
- Gathers are achieved by “gathering fabrics” to give extra fullness and therefore reduces the width of the
fabric to about ½ or 1/3 of its original width.
- Depending on the fabric used, the effect will vary from very soft folds of jersey silk or fine wool to the rich
gathers produce on brocade, taffeta or cotton. Gathers fall best on the lengthwise grain of the fabric.
ELEMENTS & PRINCIPLES of DESIGN
GATHERS
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ELEMENTS & PRINCIPLES of DESIGN
GATHERS
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–design details used in neck area in which the fabric falls in soft folds.
ELEMENTS & PRINCIPLES of DESIGN
COWLS
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–design details used in neck area in which the fabric falls in soft folds.
-
ELEMENTS & PRINCIPLES of DESIGN
COWLS
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ELEMENTS & PRINCIPLES of DESIGN
COWLS
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–like cowls, it is a design details in which the fabric falls in soft folds.
- Drapes can be used in different parts of the garment. To use effectively, soft fabrics and fabrics with good
draping qualities should be used.
- Use draping in the design to give a soft, sensual, sexy and seductive look.
ELEMENTS & PRINCIPLES of DESIGN
DRAPES/DRAPING
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–
ELEMENTS & PRINCIPLES of DESIGN
DRAPES/DRAPING
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– are folds of fabric and maybe added to a design by allowing enough extra fabric where it is required and
folding into place.
- It gives movement and are used in design in variety of ways; on the skirt, bodice or sleeves. Can also be used as
a style detail for pocket within a yoke or panel, etc.
ELEMENTS & PRINCIPLES of DESIGN
PLEATS
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ELEMENTS & PRINCIPLES of DESIGN
PLEATS
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ELEMENTS & PRINCIPLES of DESIGN
PLEATS
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– A design detail that is both functional and decorative. It comes in variety of types. It can be constructed as separate piece and sewn to the garment or maybe
created as part of the garment.
ELEMENTS & PRINCIPLES of DESIGN
POCKETS
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ELEMENTS & PRINCIPLES of DESIGN
POCKETS
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– Seam is achieved when joining two pieces of layers of fabrics together.
- Stitching happens whenever a threaded needle is stitched through a fabric.
- Seams have more functional purpose while stitches are more decorative; although both can be used as a design
details.
- Examples are overseaming, piped seam, SNTS, DNTS, etc.
ELEMENTS & PRINCIPLES of DESIGN
SEAMS & STITCHES
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ELEMENTS & PRINCIPLES of DESIGN
STITCHES
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ELEMENTS & PRINCIPLES of DESIGN
STITCHES
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ELEMENTS & PRINCIPLES of DESIGN
SEAM
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– a technique used commonly when making bed comforters. It is “puffed up” effect is created by
stitching a design on two layers of fabric with padding inserted between layers. This can be creatively used as
design detail in garment as well.
ELEMENTS & PRINCIPLES of DESIGN
QUILTING
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ELEMENTS & PRINCIPLES of DESIGN
QUILTING
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ELEMENTS & PRINCIPLES of DESIGN
QUILTING
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– every conceivable type of knitted, woven or crocheted fabric produced in narrow strips for application as a trim.
ELEMENTS & PRINCIPLES of DESIGN
FABRIC TRIMS
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ELEMENTS & PRINCIPLES of DESIGN
FABRIC TRIMS
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ELEMENTS & PRINCIPLES of DESIGN
FABRIC TRIMS
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– involves interlacing three or more yarns of strips of fabric to produce a narrow decorative trim.
- Braiding can also be used creatively as a design detail in garment construction.
ELEMENTS & PRINCIPLES of DESIGN
BRAID
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– involves interlacing three or more yarns of strips of fabric to produce a narrow decorative trim.
- Braiding can also be used creatively as a design detail in garment construction.
ELEMENTS & PRINCIPLES of DESIGN
BRAID
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ELEMENTS & PRINCIPLES of DESIGN
BRAID
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ELEMENTS & PRINCIPLES of DESIGN
BRAID
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– is a small, individual pieces of fabric used to create a design detail. It is cut out pieces of fabric sewn and fastened to a larger pieces of fabrics to form a trim.
- oftentimes, combined with embroidery work.
ELEMENTS & PRINCIPLES of DESIGN
APPLIQUE
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ELEMENTS & PRINCIPLES of DESIGN
APPLIQUE
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– is a design detail using various yarns to form decorative patterns or designs. It can be hand sewn or
produced by machine.
ELEMENTS & PRINCIPLES of DESIGN
EMBROIDERY
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ELEMENTS & PRINCIPLES of DESIGN
EMBROIDERY
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ELEMENTS & PRINCIPLES of DESIGN
EMBROIDERY
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Beads – beading is a popular method of decoration when glitter and sparkle finish is wanted on the
garment. Most are glass and metal beads; and comes in variety of styles, colors and shapes.
Rhinestones – are small bits of glass that has been cut to resemble diamonds and other precious and semi-
precious stones.
Sequins – small metallic disks that reflects the light. They come in variety of styles, shapes and colors.
Traditionally, they are circular but they are also made in other shapes as well.
ELEMENTS & PRINCIPLES of DESIGN
BEADS, SEQUINS & RHINESTONES
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Beads – beading is a popular method of decoration when glitter and sparkle finish is wanted on the
garment. Most are glass and metal beads; and comes in variety of styles, colors and shapes.
Rhinestones – are small bits of glass that has been cut to resemble diamonds and other precious and semi-
precious stones.
Sequins – small metallic disks that reflects the light. They come in variety of styles, shapes and colors.
Traditionally, they are circular but they are also made in other shapes as well.
ELEMENTS & PRINCIPLES of DESIGN
BEADS, SEQUINS & RHINESTONES
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ELEMENTS & PRINCIPLES of DESIGN
BEADS
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ELEMENTS & PRINCIPLES of DESIGN
RHINESTONES
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ELEMENTS & PRINCIPLES of DESIGN
SEQUINS
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ELEMENTS & PRINCIPLES of DESIGN
SEQUINS
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ELEMENTS & PRINCIPLES of DESIGN
RHINESTONES
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ELEMENTS & PRINCIPLES of DESIGN
RHINESTONES
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ELEMENTS & PRINCIPLES of DESIGN
Beads & Rhinestones
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- originally use as closure but also used to trim a garment. So it is both functional and decorative.
Available in pearl, wood, metal, glass, leather, etc.
ELEMENTS & PRINCIPLES of DESIGN
BUTTONS
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ELEMENTS & PRINCIPLES of DESIGN
BUTTONS
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ELEMENTS & PRINCIPLES of DESIGN
BUTTONS
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- originally used on the inside of the garment then came into their own status providing identifier for fashion
brands.
ELEMENTS & PRINCIPLES of DESIGN
DECORATIVE LABELs
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Eyelet - usually made of metal and available in different finished; gold, silver, pewter, antique brass, antique
silver, etc. Often used to finsished round opening where drawstring and other materials are interlaced. They are
available in different sizes. Both functional and decorative.
ELEMENTS & PRINCIPLES of DESIGN
EYELET, GROMMETS, SNAPS, etc.
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Grommet – similar to an eyelet, grommets are usually made of metal and available in different finishes.
ELEMENTS & PRINCIPLES of DESIGN
EYELET, GROMMETS, SNAPS, etc.
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SNAPS – press studs made of metal and comes in different sizes, shapes and design.
ELEMENTS & PRINCIPLES of DESIGN
EYELET, GROMMETS, SNAPS, etc.
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ELEMENTS & PRINCIPLES of DESIGN
EYELET, GROMMETS, SNAPS, etc.
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Decorative trimmings made from real or synthetic feathers. They lend a flamboyant finish to a design.
Comes in different types, colors and make.
ELEMENTS & PRINCIPLES of DESIGN
FEATHER, BOA, etc
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ELEMENTS & PRINCIPLES of DESIGN
FEATHER, BOA. Etc.
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PIPING – made from diagona cut fabric (bias) and used on edges of garment to give a clean, finished look. It is also used as decorative feature and usually made in a
contrasting fabric color. Sometimes used with cording or filling inside
BINDING – usually sewn flat on the garment and can be use effectively when a designer wants to add
contrasting color to the design. It is also used on the outer edges of the garment for a finished and clean look.
ELEMENTS & PRINCIPLES of DESIGN
PIPING & BINDINGS
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ELEMENTS & PRINCIPLES of DESIGN
PIPING
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ELEMENTS & PRINCIPLES of DESIGN
PIPING
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ELEMENTS & PRINCIPLES of DESIGN
BINDING
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Principles of DesignIn the design process, when manipulating the elements
of design, the designer can use this principles as guidance.
- Balance- Emphasis- Proportion- Rhythm- Harmony
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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BALANCE
- There are two kinds of balance
• Symmetrical – both side of design are a mirror of each other
• Assymetrical – irregular or uneven on other side
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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EMPHASIS
- Drawing attention to a particular area of design.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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RHYTHM
- Is the repeated use of line, shapes, colors, trims and details to create pattern that the eye can follow throughout the design.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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HARMONY
- Is the feeling of unity between all parts of the design, thereby, creating a sense of completeness.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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The Textile Industry
The Manufacturing Industry
The Retail Industry
The Fashion Communication
component of the Fashion industry
The Market Consultant/ Fashion Forecasting
Segment of the industry
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FABRICS/TEXTILE INDUSTRY
- Primary and Secondary sources of fabrics.
• Primary – mills and converters (make are create fabrics)
• Secondary sources – Jobbers & Retailers (responsible for selling fabrics)
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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FABRICS/TEXTILE INDUSTRY
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
Mills & Converters
Jobbers & Retailers
Manufacturers & Consumers
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ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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FIBER – they are either natural or man-made (manufactured)
• Natural Fibers – ex. Cotton, flax, ramie, wool and silk
• Man-made or manufactured fibers – ex. Rayon, acetate, acrylic and nylon.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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YARN – they are either natural or man-made (manufactured)
• Natural Fibers – ex. Cotton, flax, ramie, wool and silk
• Man-made or manufactured fibers – ex. Rayon, acetate, acrylic and nylon.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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YARN – are formed when fibers are twisted together. The process where fibers are twisted together is called spinning.
• Spun – short length twisted or spun to hold them together.
• Filament – continuous strands of fibers.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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FABRIC CONSTRUCTION
• Weaving – the process of combining warp and weft components to make a woven structure. Yarns are interlaced in a regular order called binding system or weave. Ex. Plain weave, twill weave, basket weave, jacquard, etc.
• Knitting – the process interlocking loops of yarns by means of needles/knitting machine.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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COLORING THE FABRIC
• DYEING FABRIC – examples are fiber dyeing, yarn dyeing, piece dyeing, garment dyeing.
• PRINTING FABRIC – examples are screen printing, roller printing, heat-transfer printing.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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FINISHING THE FABRIC
- Means adding the final treatment to the fabric that will enhance both its performance and aesthetics and make it suitable for its intended use.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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Elements & Principles of
Design
Learn More About your
Fabric
Product Development & the Sample
Process
Basics of Draping
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Product development and the sample-making process is the heart of an apparel manufacturing system; this is where most of
the creative process happens.
Designs are develop into actual finished garment.
The process between creating design ideas to ultimately creating an actual “product” involves both creativity and
precision.
Is the product development process different between a couture shop and mass-market company?
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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Every design team adopts a different method of “creative process” but in the end the design ideas need to be sketch and
presented.
Then a specification form is created for that design idea.
What is the role of technology in the product development process?
The result of technology applied in product development is greater standardization and efficiency in managing data;
improved and faster product development process.
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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Sample-making stage is done in several phases. Mass-market apparel company creates the most effective method of
sampling process to meet the demand of sales and marketing department.
What is the relationship of sales and marketing department with the product development/sample department?
ELEMENTS & PRINCIPLES of DESIGN
The Creative Process
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ELEMENTS & PRINCIPLES of DESIGN
Let’s take a critical look
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ELEMENTS & PRINCIPLES of DESIGN
Let’s take a critical look
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ELEMENTS & PRINCIPLES of DESIGN
Let’s take a critical look
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ELEMENTS & PRINCIPLES of DESIGN
Let’s take a critical look
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ELEMENTS & PRINCIPLES of DESIGN
Let’s take a critical look
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ELEMENTS & PRINCIPLES of DESIGN
Let’s take a critical look
![Page 115: Marketing Fashion You - Gigi Morris of Fashion... · 2016. 9. 28. · The Business of Fashion Third Day Marketing Fashion & You. Elements & Principles of Design Learn ... A-LINE SILHOUETTES:](https://reader033.vdocument.in/reader033/viewer/2022051913/60045f0bac0737114276281e/html5/thumbnails/115.jpg)
ELEMENTS & PRINCIPLES of DESIGN
Let’s take a critical look
![Page 116: Marketing Fashion You - Gigi Morris of Fashion... · 2016. 9. 28. · The Business of Fashion Third Day Marketing Fashion & You. Elements & Principles of Design Learn ... A-LINE SILHOUETTES:](https://reader033.vdocument.in/reader033/viewer/2022051913/60045f0bac0737114276281e/html5/thumbnails/116.jpg)
ELEMENTS & PRINCIPLES of DESIGN
Let’s take a critical look
![Page 117: Marketing Fashion You - Gigi Morris of Fashion... · 2016. 9. 28. · The Business of Fashion Third Day Marketing Fashion & You. Elements & Principles of Design Learn ... A-LINE SILHOUETTES:](https://reader033.vdocument.in/reader033/viewer/2022051913/60045f0bac0737114276281e/html5/thumbnails/117.jpg)
ELEMENTS & PRINCIPLES of DESIGN
Let’s take a critical look