marketing first presentation
TRANSCRIPT
Company Presentation
Marketing First at a Glance
• A marketing and business development agency
• Taking a management view, not just providers
• A wide range of solutions for technology companies
• Specializing in international markets with a focus on
Western Europe and the US
The Team
An economist with over years of 15 business development & marketing experienceWorked in high tech and service providers (Yigal Arnon, Cukierman Investment House)Specializes in business development, web marketing, PR.
MA in English with over 10 years experience in marketing communications and business developmentWorked in high tech (last position Marketing Manager at Applicure)Specializes in marketing strategy, marketing communications, advertising and campaigns.
Some of our Customers
Our Services
• Strategy & positioning• Marketing plans• Branding• Exhibitions & launches• Web marketing• PR, advertising• Sales collateral• Lead generation
MarketingBusiness
Development
• Recruiting partners• Developing relations
with eco-system • Key customers• Support in fund raising
Example 1: Pilat Media
Challenge
• Translate the new corporate identity into a clear design• Revamp the web site
Background• Israeli company with a large international customer base
Strategy
• Simplify the layout of the Home Page with graphic elements and main messages• Simplify the layout of the inner page with visuals, links and icons
Results
• Professional web site• High quality leads
Pilat Media new web site
Pilat Media new web site
Example 2: PREDA Israel
Challenge
• Use the existing corporate identity and adapt it for the Israeli web site
Background
• Israeli office of Parisian governmental agency
Strategy
• Add a twist to the existing corporate identity• Simplify the layout of the web site (architecture, fonts and images)
Results
• Professional web site• Dynamic tool that generates visibility and leads
International web site of PREDA
The Israeli Website of PREDA
PREDA Israel Ongoing Marketing
Challenge
• Create awareness to events and opportunities with Parisian companies• Identify and engage innovative Israeli companies in different industries
Background• Israeli office of Parisian governmental agency looking to develop R&D connections between Parisian and Israeli companies
Strategy• A combination of direct approach with social media and PR• Activities based around special events, delegations, visits, etc.• Yearly competition to generate interest in flagship Futur-en-Seine festival
Results
• Numerous Israeli companies participating in events, RFP and projects in Paris• Successful delegation for 2nd year in a row to Futur-en-Seine festival
Annual Competition Announced
PrimeSense at La Cantine
Example 3: bSolar
Challenge
• Create clear differentiation and explain new product
Background• Launching innovative double-sided solar cells
Strategy
• Position product launch as revolution• Big launch at Europe’s largest solar exhibitions with PR support
Results
• Successful launch – recruited new partners, starting new projects• Enthusiastic media response and wide coverage
bSolar Materials & Coverage
Example 4: GamaSec
Challenge
• Create a corporate identity that reflects the quality of the solution in a crowded market
Background• Innovative web security company
Strategy• Position the company as innovative with a strong leadership in web security and cutting edge solutions• Simplify all the messages to streamline the essence of the company and technology
Results• Successful launch of new web site and marketing materials• Increased number of inquiries from potential customers and partners
GamaSec Home Page Before
GamaSec Home Page After
GamaSec Inner Page Before
GamaSec Inner Page After
Example 5: Mer Group
Challenge
• Provide Marcom outsourcing services to various companies in the group
Background• Mer Group is a holdings company (TASE:MER) focusing on security, telecom and cleantech
Strategy
• Work in close cooperation with the Group’s marketing department and upper management in daughter companies that have no marketing dept.• Develop marketing materials in line with the Group’s brand
Services
• Marketing First has been supplying the Mer Group with event production, collateral production, copywriting and translation services since 2011
Mer Telecom Booth at CTIA
Cleantech Division Profile
Example 6: GoMidjets
Challenge• Ongoing marketing support from start-up stage to commercial sales
Background
• A developer of IBM ClearCase productivity tools and solutions
Strategy
• Position company as expert in its area• Develop messaging and collateral that address technical people
Services
• Marketing support for ongoing marketing initiatives since 2009• Services included event support, email marketing, web marketing, PR, analyst relations, presentations collateral production.
GoMidjets PR and Analysts
GoMidjets Collateral
