Govt.P.G.Bangur College

2012-2013

Welcome To The Presentati on

OnMarketi ng & Its Functi ons

Classical DefinitionMarketing is theperformance ofbusiness activitiesthat direct the flow of goods & services from the producers to the consumers or users.

Modern DefinitionMarketing is process of planning &executing the pricing,promotion,goods,services & distribution of ideas that satisfy individual and organizational objectives.

Risk TakingBuyingSellingBrandin

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PackagingLabelingStoringAdvertisi

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Transportation Pricing

Risk Taking

Risk TakingEvery marketer take the risk while he enterinto a market.A firm can never be sure thatcustomers will want to buy its products.Product can also be damaged,stolen or outdated etc. may alsocreate risk.

Buying:Buying involve the planning ofPurchases , selection of propersources of supply , selection ofgoods to be sold or to be used in business.

SellingThe primery objective in marketing isto sell goods & services at a profit.It is The process whereby goods & services finally flow to the consumerswho need them.

Branding Branding is an act of giving a specified Name, design or symbol to a product From seller or maker. When brands,Trades are registered theybecome trademarks.

Packaging It is putting the goods in tins , bottles,Boxes,cans or other containers of such Convenient size as can easily be Handled by the buyers.

LabelingLabeling provides a brief information About the product.With help of Labelingit gives a information about the ingredients present in a product & how to use of the product.

StoringWith the help of warehousing,storageSupply can be adjusted with changingdemand in all markets.Storingprovides Time utility toproducts.

AdvertisingIt means to pass on an informationAbout the product and its features tothe prospective customers.It is the non Personal presentation of ideas,goods or sevices to the public.

TransportationTransportation involves determining The best ways for cutomers to locateAnd use the products and servicesof An organisation.

Pricing

Price determination is a basic task of marketing department.It is importantin markerting strategy for its direct & indirect effect upon profits.