marketing for photographers workshops by yannis souris
DESCRIPTION
Self-promotion and marketing play a vital role in how photographers are perceived regardless how good their portfolio is. Marketing for Photographers is a two day workshop designed to offer knowhow, direction, technical advice, design tips, and concrete marketing solutions to aspiring and established photographers.TRANSCRIPT
2011
seas
on
Crea
tive P
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orks
hops
by Y
anni
s Sou
ris
Marketing for Photographers
Feb 5-6 / May 28-29 / Oct 1-2
Design elements in PhotograPhy • Creative image making • marketing for PhotograPhers• Photo Creativity (mt.tremblant) • Photo Creativity (Crete) • Photo Creativity (havana)
2010/11 SEASON / Ottawa Havana / Crete / Mt. Tremblant
Creative Photography Workshops by Yannis Souris
Register: www.ysworkshops.com / [email protected], 613.986.5540
Marketing for PhotographersThe Byward Market, Ottawa, Ontario / Chelsea, Quebec
Format: 2-day weekend, offered three (3) times a year.
Feb 5-6 / May 28-29 / Oct 1-2
Self-promotion and marketing play a vital role in how photographers are perceived regardless
how good their portfolio is. Marketing for Photographers is a two day workshop designed to offer
knowhow, direction, technical advice, design tips, and concrete marketing solutions to aspiring
and established photographers. Additionally, with the proliferation of online media, this course
offers tremendous insight to those who want to increase their chances in establishing a presence
virtually. Whether you consider yourself an amateur, experienced or a student of photography,
this course is valuable in understanding what it takes to succeed.
Duration: 2-day weekend, 9 am- 5 pm
Capacity: 12 people
Focus: Introduction to marketing, promotions, web/online tactics portfolios, guarilla strategies, vertical markets Cost: $295/person
2010/11 SEASON / Ottawa Havana / Crete / Mt. Tremblant
Creative Photography Workshops by Yannis Souris
Register: www.ysworkshops.com / [email protected], 613.986.5540
What can you gain?
> Understand what it takes to differentiate yourself from the competition
> Valuable knowledge on niche marketing
> Who needs your services / Understand and go after loucrative markets
> Learn how to create promotions and generate leads on a shoe string budget
> Understand and use effectively media like the web, online galleries and community portals
What is the format?
> First Day: Introduction to marketing, guerilla marketing,
understanding your strengths and weeknesses.
Web/online tools and methods
> Second Day: Create your short and long term strategy.
Make a plan. Going after your target clientele. Create value.
Create your Unique Selling Preposition (USP).
MARKETING FOR PHOTOGRAPHERS: 2-day weekend, offered 3 times a year
Feb 5-6 / May 28-29 / Oct 1-2
2010/11 SEASON / Ottawa Havana / Crete / Mt. Tremblant
Creative Photography Workshops by Yannis Souris
Register: www.ysworkshops.com / [email protected], 613.986.5540
Day 1.Introduction to marketing photographic services.
Points of differentiation. Going after and/or creating your own niche.
Web marketing. Online promotions. Portfolio reviews.
Discussion, debate, problem solving, team excercises, assignments.
Presentation/short film/tuitorials
Success stories
Day 2. Making and folloing a plan. Short and long term goals.
Identifying your target market. Where are the opportunities these days
Selling photographic services. Stock. Find your competitive advantage.
Value prepositions. Using media and portals. Discussion, debate,
problem solving, team excercises, assignments.
Presentation/short film/tuitorials
Where is the photography
market heading?
MARKETING FOR PHOTOGRAPHERS: 2-day weekend, offered 3 times a year
Feb 5-6 / May 28-29 / Oct 1-2
2010/11 SEASON / Ottawa Havana / Crete / Mt. Tremblant
Creative Photography Workshops by Yannis Souris
Register: www.ysworkshops.com / [email protected], 613.986.5540
Yannis has presented seminars and workshops to hundreds of amateur and pro photographers
in Canada and abroad, motivating and inspiring beginners and advanced photographers alike
for over a decade. His professional background includes a successful
commercial art career, as an award-winning advertising art director,
but it was his interest in photography as an art medium that led him
to considerable exposure the past seven years. Yannis has won more
than 250 national and international awards both in art direction and
photography and he has been recognized three years in a row with Photographer of the Year
awards in Ottawa. His photographs and articles on the subject of creativity have been published
internationally in magazines like Photo Life, Canadian Camera, Photo Art Magazine, and
PhotoDigital. Yannis has also judged several photography and design competitions over the past
ten years. As a fine art photographer, he has exhibited his work in more than 20 galleries.
Official web site: www.yannisfoto.com
Photo Workshops: www.ysworkshops.com
Prints for sale: www.moodscapesgallery.com
General photo art: www.persistenceofmemory.ca
Marketing site: www.yannisouris.com
About YANNIS SOURIS
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2011 season Creative Photography Workshops by Yannis Souris
Register: www.ysworkshops.comContact and info: [email protected], 613.986.5540