marketing for small businesses 20 simple tips lance
DESCRIPTION
29 Jan 2011 via Lance Vision 1.Focus on the customer It’s not all about you; it’s about them 2.Back to Basics Target audience Channels Message Measurement 3.Branding/Re-brandingTRANSCRIPT
Marketing forSmall Businesses
20 Simple Tips
Lance Kissler@someprtips
29 Jan 2011 via Lance Kissler, @someprtips
Summary
• Vision• Tactics• Measurement
• Social Media
29 Jan 2011 via Lance Kissler, @someprtips
Vision
1. Focus on the customer• It’s not all about you; it’s about them
2. Back to Basics• Target audience• Channels• Message• Measurement
3. Branding/Re-branding
29 Jan 2011 via Lance Kissler, @someprtips
Tactics
4. Monthly Mailer• Postcard, newsletter or brochure
5. Business Cards• Carry them with you at all times
6. Open House / Info Nights7. Monthly Email Newsletter8. Blog Updates
29 Jan 2011 via Lance Kissler, @someprtips
Tactics
9. Volunteer at and sponsor local events10. Local Networking / Organizational
Meetings11. News Releases12. Bulk Mailings13. Signage14. Sandwich Boards
29 Jan 2011 via Lance Kissler, @someprtips
Tactics
15. Bulletin Boards16. Certificates & Coupons17. Website
• Search Engine Optimization
18. New Media/Social Networking• Facebook, Twitter, LinkedIn, Foursquare, etc.
19. Online Advertising• Google, Yahoo, Bing, Facebook• Google Places
29 Jan 2011 via Lance Kissler, @someprtips
Measurement
20. Track Your Progress• Customer surveys• Website analytics• Social media analytics• Coupon redemptions• “How did you hear about us?” forms• “Word on the street”
29 Jan 2011 via Lance Kissler, @someprtips
Social Media
29 Jan 2011 via Lance Kissler, @someprtips
• Pages• Post 2-3 times/week• Mix of updates, photos, videos, etc.• Offers usage statistics and demographics
• Advertising• Can target based on interests, location,
demographics, etc.
29 Jan 2011 via Lance Kissler, @someprtips
• Can connect to your Facebook account for automatic updates/posts
• Post up to several times per day• Engage in conversations, offer timely
promotions, share relevant information• Build lists• Drive traffic to your websites
29 Jan 2011 via Lance Kissler, @someprtips
Foursquare
• Claim your venue• Offer incentives:
• Check-in• Mayor• Certain # of check-ins
• Free promotion of your business to the social networks of your visitors/clients
29 Jan 2011 via Lance Kissler, @someprtips
Blogging
• Longer posts; similar to an email newsletter
• Valuable content that your customers will enjoy• Tips• Reviews• Product/services insight• Testimonials from others
29 Jan 2011 via Lance Kissler, @someprtips
Social Media Strategy
• Do it personally before professionally• Choose your medium based on your
audience• Choose your tactics:
• Announcements• Coupons• Tips• Thought Leadership
29 Jan 2011 via Lance Kissler, @someprtips
Social Media Strategy
• Commit and stick to it• Develop a community• Have patience• Share/engage in the conversation,
don’t control it• Measure your results• Don’t be afraid to try new things
and have fun!
29 Jan 2011 via Lance Kissler, @someprtips
Connect
• Lance Kissler• @someprtips• [email protected]• someprtips.wordpress.com• linkedin.com/in/lkissler• 503-329-9145