marketing global talent
TRANSCRIPT
Marketing Global TalentMarketing Global TalentEspecially for VIPs ;)Especially for VIPs ;)
Pinzari Christina - PR & Media Manager 13-14
GCP eventGCP event
Job Fair AthensReach: National When: 5& 6 April 2013 | 14 & 15 May 2014How we got there: called and asked to be there ;)Agreement: Info desk [For AIESEC] Logo on materials [Job Fair Athens] + site [Both] Text on site / Booklet [Job Fair Athens] Social Media Posts [Both]Result: 100+ contacts mainly for Explore in 2013, mainly for
Global Talent (but also had Explore) in 2014 - not clear yet how many raises
Goal: Global Talent raises from the event :)
Events ManagementEvents Management
Participation Info desk / Stand Speech Indirect (promo & positioning) Attend (Networking)
Events Management - ParticipationEvents Management - Participation
What can we offer:Newsletter (Partners or National) Logo on site (Partners section) Press Release in site (Partners News)Many more - always have in mind though who you
partner with (their values, reputation & practices - how would it affect AIESEC's brand?) and what's the objective and final goal of this partnership
Win to win situation (protect AIESEC!)
Event Management - ParticipationEvent Management - Participation
Info desk Find people to attend (at least 2 weeks before) Check Materials (at least 1 week before)Divide people and send them in groups NEVER leave the desk emptyAlways have the table clean and well set (no coffe,
chocolates, flyers from other companies etc.)Have a laptop with you & put contacts on podio
(special "events application" on AIESEC Greece ORS)
On-line portals - UNI ServicesOn-line portals - UNI Services
Always send first to the COMM functional to make sure no-one else has the account!
Find the ones that cover your market & target audience See what you can do for them (quality interships developing
leadership skills, promotion etc.). See what you need (money, recognition, their trust &
"brand"..?) Prepare Proposal (ALWAYS win to win) Prepare description of some positions and include it in
proposal Find their contacts (Contact section on site) Call :)
Partnership ProposalPartnership Proposal
Suggestions for issues to cover:What is AIESEC (essence, numbers, countries..) &
resultsWhy should youth take our intershipsWhy should the partner co-operate with us
(benefits)What do we need exactly (money, promo..?)
