Marketing has changed more in the last three years than in the hundred before that. Marketing has gone from a simple model of appealing to general consumers and customers` desire to a complex algorithm of managing sniperasque (targeted) segmented customer journeys and engaging experiences across preferred channels and devices in real-time. CMOs should be now responsible for an all-consuming process that starts with attracting initial suspects` attention, develops structural, financial and emotional bonding, foster customer loyalty and advocacy. This process happens across traditional and new media, at anytime, in a pervasive contextually relevant fashion  

     Main  Topic:  Marketing  

Secondary  topics:  Customer  Journey,  Segmentation  Tag  words  for  SEO:  Marketing,.  Customer  Journey,  Marketing  Evolution,  Segmentation,  Moments  of  Truth,  Engagement    Date:  Sept  24th  2014    Number  of  cumulated  views:  1,604    Number  of  cumulated  Likes:    893