marketing: how to get more users for your app
TRANSCRIPT
Boost The Number of Installs of Your Digital Magazine Mobile App
byWojciech Szywalski
HOW TO GET MORE USERS FOR YOUR APP
Before you start selling genuine content hidden behind the pay-wall, the way mobile magazine publishers do, you must take the first step on the
sales path, which is increasing the app’s download rate.
Increase The App’s Download Rate
63% come from surfing through the app stores
But How New Users Find Your App?
23% come from general website browsing
* According to the Forrester Research study
What it is that convinces you to install that particular app displayed among others of the same kind? Yes, unless you decide upon a friend’s
recommendation, you make your choice based on the...
Imagine What Convince You
App’s Rating
App’s Rating Stimulates Install Decision
Simply speaking, the more “stars” the app receives the more probable it is that it will be
installed. It’s not that obvious but it’s a behavioural factor that influences decision
making in any app store.
You will be surprised...Hold on!
Around 60% of apps in the Apple App Store have no ratings!
That’s great news because you can easily leap over competitive
apps with no reviews, having your app rated...
Joining Exclusive “40% Club” is Easy
Ask your family, friends and people you trust to rate your app giving the maximum
number of stars...
...at least 5 high rating reviews
All You Need is...
becasue...
Five is tasty little number
For apps that have been reviewed at least 5 times, Apple Smart Banner displays the star-rating scale for the visitors to see.
Small Things Make a Big Difference
And from that moment adding a new rating becomes extremely easy.
Small Things Make a Big Difference
Read How YouTube Drives the Installs of Their Mobile App
The More The More Installs
We do mobile apps for digital magazines and comics
Thanks for your attention