It’s  already  on  the  back  of  our  minds….  

Guess  What???  

“Truth be told.”

Dry  fruits  are  usually  not  for  people  with  Dry  bank  accounts..  

It’s  the  ugly  truth.  

Focus  on  clients  with    juicy  bank  accounts  J  

So  then..  

What  is  it  that  will  make  them  come  to  my  Dry  Fruit  store  

again  and  again..  

What  is  it  that  appeals  to  such  clients?  What  is  it  that  provokes  them  to  buy  more?  

 

We  need  to  connect  our  message  to  our  target  market.  

We  have  to  make  sure  we  establish  the  fact  that  we  stand  for:    

•  Good  quality  and  awesome  selecBon  of  stocks  •  We  posses  in-­‐depth  knowledge  of  the  domain  •  Know  about  health  and  well  being  •  Accredited  with  the  right  authoriBes  •  We  have  experience  staffs  •  We  are  great  at  aIer  sales  and  support  •  We  need  them  to  have  Faith  and  Trust  in  us  

(most  important)  

But  how  do  we  do  that?  

How  do  we  make  our  clients  feel  safe  about  us  and  make  them  trust  us?  

We  need  to  get  aligned  to  our  target  audience  and  comfort  them  that  we  are:    

•  One  among  them  •  Care  for  them    •  Know  well  about  them  •  Understand  their  needs  •  Here  to  stay  •  Validated  and  have  good  reviews  •  Flag  bearers  of  our  domain  

 So  what  should  be  done?    

What  is  our  message?  

Lets  open  THE  IDEA BOX

PosiBon  ourselves  as  the  GO  GUYS  for  Dry  Fruits.  We  have  authority  and  display  deeper  connect  than  

any  other  in  the  trade.    We  go  beyond  the  store.    

We  are  the  Nature’s  Basket    in  the  Dry  Fruit  segment.  

Let’s  take  a  stand,  build  a  voice  that  makes  the  right  noise.  Our  clients  need  to  know..  

Idea  Box    

“Dry Fruit Drive” Campaign  1  

Publicize  the  Importance  of  Dry  Fruits  and  how  they  enhance  

overall  quality  of  life.  

Idea  Box  1:  

Pamphlets – News letters – Social Media

Create  Campaigns  of  benefits  of  the  parBcular  dry  fruit  as  with  age,  beauty,  sex,  vitality,  youth  and  many  many  more  such  subjects.    

Idea  Box  2:  

Take this idea on ground/social media

Ask  people  in  gardens,  socieBes  even  people  passing  at  the  front  of  our  shops.  If  they  answer  correctly  

give  free  bees  to  them  at  the  store.  

Idea  Box  3:  

Hello Sir, can you give me names of three dry fruits that you think are best to arrest the ageing process? I have a free gift for you!

(Record this for YouTube)

Take this idea on shelf

Create  a  shelf  that’s  specific  to  the  ailments  and  the  health  issue.  

Clearly  mark  which  dry  fruit  combos  is  for  what?  

Idea  Box  4:  

We will need a nutritionist to consult us. We can also take the name forward. Social Health Care PR website HealthyAlways.com can help.

Scale the idea on take away

Create  a  box/plate  that’s  specific  to  the  ailments  and  the  health  issue.  Clearly  mark  which  dry  fruit  combos  

is  for  what?  

Idea  Box  5:  

We will need a nutritionist to consult us. We can also take the name forward. Social Health Care PR website HealthyAlways.com can help.

Idea  Box  6  

“Dry Fruit Test Drive” Campaign  2  

How  many  dry  fruits  do  you  know  just  by  taste..  When  

you’re    blind  folded..  Below  12  years,  8  years..  etc.  

Certificates of dry fruit champion/championship can also be given. Parents would love to show off how smart their kid is: do it in high end

schools, have it popular.

Idea  Box  7  

“Dry Fruit Test Drive” Campaign  2  

We  can  have  compeBBons  in  store  with  kids  and  their  parents.  

(Awesome  foot  fall  generator)  

 Scalable  on  Radio,  social,  SMS,  e-­‐mail,  PR,  news,  events,  malls  etc.  

Idea  Box    8  

“Dry-Fruit tasting/IQ Championships”

 •  Even  scholarship  •  Taste  brownie  with/without  walnuts  •  Upload  on  Facebook  a  poem  on  dry  fruit  and  get  a    

giI  hamper      

Idea  Box  9  

“Bachpan ke Badaam” Campaign  3  

A  social  iniBaBve  ensuring  all  the  children  have  at  least  3  almonds  a  day.  

We  can  give  a  special  rate  on  monthly  subscripBons    

Scalable  on  Radio,  social,  SMS,  e-­‐mail,  PR,  news,  events,  malls  etc.  

Idea  Box  10  

“Dry Fruit Day” Campaign  4  

 Every  one  knows  Dry  Day,  now  

people  should  know  a  Dry  Fruit  Day.  We  will  be  the  first  to  do  such  campaign  

Scalable  on  radio,  social,  SMS,  e-­‐mail,  PR,  news,  events,  malls  etc.  

Idea  Box  11  

“Social Status Cards” Campaign  5  

 Give  plaBnum  type  credit  cards  that  

has  the  name  and  family  name  menBoning  that  he  is  a  frequent  user  

of  dry  fruits  from  our  store.  

Idea  Box  12  

“Social Status” Campaign  5  

Idea  Box  13  

Gift Card – Load the Money we send it like subscription

Campaign  6  Ideal  for  GiIing  in  person  and  also  as  

an  HR  incenBve  to  staff.  

Idea  Box  14  

“Eh--Khajoor” Khayaa kya?

Campaign  7  Cheesy  idea  –  for  a  YouTube  viral  video  like  daag  acchen  hai  –  we  will  

have  to  give  it  proper  jusBce.  

Idea  Box  15  

“Go Nuts” Campaign  8  

Cheesy  idea  –  for  a  YouTube  viral  video  like  daag  acchen  hai  –  we  will  

have  to  give  it  proper  jusBce.  

Idea  Box  16  

“Authentication Certification” Campaign  9  

What  is  my  USP  ?  My  USP  is  not  dry  fruits.  My  USP  is  AUTHENTIC  Dry  Fruits.  When  you  buy  from  me  -­‐  quality,  purity,  quanBty  is  assured.  CerBficaBons,  etc  (all  your  iniBal  slides  are  right  to  the  point)  

 We  live  in  a  world  of  impuriBes  and  food  adulteraBon.  Low  quality  is  skimmed  off  as  high  quality  to  gullible  customers.  So,  -­‐  address  these  points  (1)  We  procure  from  -­‐-­‐-­‐-­‐,  -­‐-­‐-­‐-­‐-­‐,  etc  which  are  the  gold  

standard  in  pure  -­‐  from  the  farm  produce.  (2)  Our  packaging  and  transportaBon  is  the  blah,  blah,  blah  -­‐  no  human  touch,  etc  (3)  Did  you  know  that  temperature  above  xx  degress  takes  away  some  of  the  

nutrients  ?  We  ensure  these  don't  go  away.  (Remember,  talking  only  of  nutrients  such  as  iron,  potassium,  etc....  not  of  health  benefits)  

There  is  so  much  of  distrust  out  there,  especially  when  we  buy  food  products  -­‐  so  many  colours  and  preservaBves  -­‐  we  are  pure,  unadulterated  and  farm  fresh  (or  some  parallel)  

“Before we Go Nuts” and  Get  Dry  with  ideas  

Allow  us  to  take  a  bow    and  say  thank  you  for    being  with  us.  

“How about a dry fruit Dashboard?”

Know  the  live  price  of  dry  fruit  

on  our  website.  

One  last  thing  please..  

“We also spoke to a Dietitian”  

One  Last  thing  plss  

Meet  Author  Dr.Shweta  Rastogi  

•  Author  of  2  books  •  PracBcing  Doctor  •  Young  cheerful  &EnergeBc    

Dr.  Shweta  Rastogi  is  presently  working  as  Chief  DieBcian  at  a  mulB-­‐specialty  hospital  in  Mumbai.  She  has  more  than  10  years  of  work  experience  in  the  fields  of  nutriBon  and  wellness.  She  has  authored  several  research  papers,  won  numerous  awards  and  conducted  corporate  workshops  on  health,  wellness  and  nutriBon.  She  also  teaches  post-­‐graduate  students  of  nutriBon  and  dieteBcs.  

Web  PR  Agency  www.HealthyAlways.com  

Thank  You