marketing in the era of cognitive
TRANSCRIPT
MARKETING IN THE ERA OF COGNITIVE
Katrina ReadTechnical ExecutiveIBM Cognitive Solutions@katsinsight
greatest disruption comes from
customers
swipe left
last bestexperience
minimumexpectation
1 0 1 1 0 0 0 1 0 0 1 1 0 1 Went in to the storetoday and found an awesome red jumper. It wassick! But they didn’t have my size so I walkedaway empty handed. Boo! 3425112 29 3 1 42430.43 1 0 1 1 0 0 1 $34.52 Bought a new housetoday – know any good insurance companies?I’m looking for the best service – price not aconcern. 1 0 1 1 0 0 52434112 304 USD $254.34Spent an hour on hold today – not happy Jan.Might have to make the switch. 1 0 1 1 0 0 1 0 0 10 1 1 0 1 0 54364 Love summer sales – bring it on.?
not just personalised
personal
emotionis the future of customer experience
MAKING IT PERSONAL
termstime my
ENGAGING THE CUSTOMER
cognitive commerceis the future of work
COGNITIVE COMMERCE
MARKETING IN THE ERA OF COGNITIVE
if computers can understand me
why can’t you?
Katrina ReadTechnical ExecutiveIBM Cognitive Solutions@katsinsight