marketing informatico
TRANSCRIPT
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Las 4P versus las 4C
El Nuevo Marketing
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LA EVOLUCIÓN DEL MARKETING
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LAS 4P - EL PRODUCTO COMO PROTAGONISTA DEL MARKETING
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4P - MARKETING DE MASAS
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4C - MARKETING DE SEGMENTO
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4C - MARKETING DE SEGMENTO
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DE LAS 4P A LAS 4C
4P 4C
PRODUCTO
PRECIO
POSICIONAMIENTO
PROMOCIÓN CONVERSACIÓN
COMODIDAD
COSTE
CLIENTE
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EL CLIENTE COMO PROTAGONISTA DEL MARKETING
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PRODUCTO CLIENTE
http://www.flickr.com/photos/pictfactory/2796367140/
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PRODUCTO CLIENTE
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PRECIO _ COSTE DE SATISFACCIÓN DEL CLIENTE
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PROMOCIÓN VS CONVERSACIÓN CON EL CLIENTE
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PROMOCIÓN VS CONVERSACIÓN CON EL CLIENTE
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¿CÓMO APLICAR LAS 4C DEL NUEVO MARKETING
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Conocimientos bywww.mindproject.net Johana Cavalcanti – Tourism Revolution Worker
INTEGRANTES:
LUNA ROSILLO, Yuri Lizet
ROMERO GARCIA, Kelly Juliana