marketing lessons from our local butcher
DESCRIPTION
Our local butcher knew a thing or two about marketing!TRANSCRIPT
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Business lessons from a small butcher in Ireland
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The best business ideas come from our
every day lives
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Not always from the “gurus”
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We hope to share with you the business lessons we learnt...
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From Mike the butcher
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And his small butchers shop
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Which is hereHere in Cork, Ireland
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Mike taught us a thing or two about business
Loyalty 101
Mike the butcher
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Mike served many “academics” from the
local university
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They all had their buzzwords
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They all had their buzzwords
Hey, did you read that great new
article on customer
acquisition best-practice
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They all had their buzzwords
Hey, did you read that great new
article on customer
acquisition best-practice
No, but I did read that great
one on customer
churn
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But Mike was the most astute
marketer out of the lot!
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Lesson 1 Customer
experience matters
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“Its nice to be nice”
Mike’s mantra was:
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“Its nice to be nice”
He also knew
And profitable
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“Its nice to be nice”
He also knew
And profitable
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“Its nice to be nice”
He also knew
And profitable
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People loved returning to Mike’s
get their meat
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Because it was such a great experience
from start to finish
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He greeted everyone with...
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A broad smile...
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Or a joke about the news...
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He paid attention to the customer’s experience
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Because he knew that happy customers won’t return on their
own...
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They will tell their friends
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Creating a smile with SMS marketing
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SMS marketing allows you to be like
Mike
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By putting a smile on your customers’
faces
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For example could send them a weekly
joke
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Ask them for feedback
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Or excite them with SMS competitions
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People love to feel valued
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People love to feel valued
You can do this with SMS
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Lesson 2 Gestures of appreciation
matter
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The most common order at Mike’s was
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The most common order at Mike’s was
1lb of
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It cost about
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It cost about
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But for your €2 Mike would give you
An extra few
ounces+ +Free!
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Expensive actNo.
Good investment Yes!
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Expensive actNo.
Good investment Yes!
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Because...
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1. Felt appreciated
2. Rarely went elsewhere
3. Told their friends
As a result people...
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1. Felt appreciated
2. Rarely went elsewhere
3. Told their friends
As a result people...
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1. Felt appreciated
2. Rarely went elsewhere
3. Told their friends
As a result people...
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1. Felt appreciated
2. Rarely went elsewhere
3. Told their friends
As a result people...
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Didn’t think of it in terms of lost revenue
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He thought of it in terms of the future revenue that
loyal customers & their friends would bring
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Gestures of appreciation
with SMS marketing
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Customers love to be surprised with
deals and freebies
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They don't even need to be all that large
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It really is the thought that counts
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By running an SMS V.I.P club
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You can recreate the success of Mike
the butcher
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You can send text coupons with a
special discount or free gift etc
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This is the sort of thing that people
remember
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This is the sort of thing that people
TALK ABOUT
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Conclusions
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We learnt a lot from Mike
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We learnt that people like to be treated...
Like people
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We learnt that people like to be treated...
Like people
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If you can put a smile on their a customer’s
face...They will be back, with
their friends
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If you can put a smile on their a customer’s
face...They will be back, and be back with
their friends
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&
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We learnt that people like to feel as
though they are getting a deal,
discount or freebie
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They like to feel APPRECIATED
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SMS marketing can help you achieve
both of these things with ease
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So start engaging like Mike today!
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