marketing library services through interdepartmental programs

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Marketing Library Services through Interdepartmen tal Programs Laura Loveday Southwest Florida College

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Page 1: Marketing Library Services through Interdepartmental Programs

Marketing Library Services

through Interdepartmental Programs

Laura LovedaySouthwest Florida College

Page 2: Marketing Library Services through Interdepartmental Programs

Assess your situation Know what needs to be fixed before

you attempt to fix it, and do so by asking important questions.

Write down the answers honestly. Ask others what they think about the school or the library before you progress any further.

Page 3: Marketing Library Services through Interdepartmental Programs

What are the preconceived ideas your students may have of the library?

How much use is the library getting? Does this use correlate with the activity you see around the campus?

What relationship does the library have with other departments?

Are you or one of your staff meeting with classes? Why or why not?

If you walked around campus, would most students know who you are?

Page 4: Marketing Library Services through Interdepartmental Programs

Finding Solutions

Problem #1: New students were hesitant to use the library

Problem #2: The retention of students Problem #3: Marketing the library to

student interests Problem #4: Marketing the school

(while still performing library duties)

to campus and library problems

Page 5: Marketing Library Services through Interdepartmental Programs

Problem #1: New students were hesitant to use the librarySolution: Work with the admissions department Began attending every new student

orientation and handing out my contact information and a brochure of services

Sat at the entrance with admission representatives as students got their schedule for the first day

Met with the Director of Admissions to discuss what we have (we have a lot of eBooks and that’s a good sell. Know your collection’s strengths!)

Attended new faculty orientations and offered a “Classroom instruction menu”

Page 6: Marketing Library Services through Interdepartmental Programs

Large staff libraries Library liaisons – Appoint staff members

holding a related degree to serve as a liaison to an academic department. Students will recognize a face when they walk into the library after working with the librarian in the classroom.

Create a virtual introduction by putting staff biographies on your library’s website.

Page 7: Marketing Library Services through Interdepartmental Programs

Talked to instructors to encourage them to send students to the library. One instructor now requires her students to schedule a one-on-one session with me to review papers. I sign off on the draft as proof we met.

Suggestion box “Graduates in Progress” program

Problem #2: The retention of students Solution: Work with student services and academic support

Page 8: Marketing Library Services through Interdepartmental Programs

Graduate in Progress“Recognizes students who have at least 48 credit hours, or are halfway through their program.”

Page 9: Marketing Library Services through Interdepartmental Programs

Found that students were most interested in books on resumes, cover letters, and interview tips

Asked student services when there was an availability in events and if I could jump in, which led to the presentation: “Career Building with the Learning Resource Center”

Problem #3: Marketing the library to student interests Solution: Work with student services and graduate placement

Page 10: Marketing Library Services through Interdepartmental Programs

Provided an overview of in-house resources and handouts with recommendations for each academic program

Went through online resources and how they could help in job searching

Demonstrated my own “online portfolio” and LinkedIn profile

Asked a representative from graduate placement to stop by and introduce herself

Left copies with the graduate placement department for them to give to students

Only mentioned books available in our collection

Page 11: Marketing Library Services through Interdepartmental Programs

“Festival of Reading”

The picture above was taken with Instragram (another free marketing tool)

Outcome: Organized a field trip for an English class, promoted our name, and added value to our collection.

Page 12: Marketing Library Services through Interdepartmental Programs

Problem #4: Marketing the school (while still performing library duties)Solution: Work with academics

Began meeting with the Director of Education and several instructors (who I had gotten to know from these other events) to form a weekly “marketing brainstorm” session

“The Tampa / Brandon Book Club”

Page 13: Marketing Library Services through Interdepartmental Programs

A few things to keep in mind… Lesson #1: Write down solutions

that will help the students and know how it will benefit any other departments involved.

Lesson #2: Become an advocate and promote what the library is doing.

Page 14: Marketing Library Services through Interdepartmental Programs

Lesson #3: Brainstorm free

ways to market resources and events.

I update this blog weekly and asked our IT department to make it the homepage to every computer in the library. On the right under “Pages” are links to our hours, email, OPAC, etc. Make information easy to find.

Page 15: Marketing Library Services through Interdepartmental Programs

Lesson #4: Join and help out with events organized by other departments

Pictures from “Constitution Day”

Page 16: Marketing Library Services through Interdepartmental Programs

Finally, lesson #5: Keep talking with students and faculty to know what they think. Always reexamine what the library is doing so you can make it accessible and welcoming for everyone.