marketing like it’s the year we actually live in - 5 key areas to focus on in 2016
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DESIGN
DEVELOPMENT
STRATEGY
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DESIGNERS
WEB DEVELOPERS
WRITERS
STRATEGISTS
PROJECT MANAGERS
ACCOUNT MANAGERS
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WE WANT TO MAKE AWESOME THINGS.
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MARKETING LIKE IT’S THE YEAR WE ACTUALLY LIVE IN. 5 7 KEY AREAS TO FOCUS ON IN 2016
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1. EMAIL IS ALIVE AND KICKING• Deliver value driven content to your audience (consistently!)
• Make sure it’s awesome on mobile
• Use a pro email marketing tool
• Segment your list
• Watch the numbers
• Test, test, test!
• * Don’t forget about automation
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2. PICK ONE SOCIAL NETWORK, AND OWN IT!
• Define your purpose, audience, tone of voice and post types
• Start maintaining an editorial calendar
• Post frequently
• Engage with your audience
• Watch the analytics
• Test, test, test!
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3. THE RISE OF PAID SOCIAL MEDIA ADVERTISING
• Pay to play
• Measure the results
• Don’t pay for “likes”, pay for traffic that converts
• Add the Facebook tracking pixel to your website
• Use “Dark Posts”
• Test, test, test!
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4. BE YOUR OWN DIGITAL CUSTOMER
• Visit your own website (on desktop and mobile)
• Fill out an inquiry form, book an appointment, buy a product
• Actually read the content on your website
• Google yourself
• Online reputation management
• Watch someone use your website
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5. DATA MATTERS
• Monitor your analytics (websites, email, social) monthly
• Setup and track conversion goals
• Iterate and measure
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6. 2016: THE YEAR OF VIDEO MARKETING
• Facebook Live video
• Silent videos (with subtitles)
• Instagram video + paid ads
• YouTube
• Podcasting
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7. AUDIT YOUR DIGITAL CUSTOMER EXPERIENCE
• Making the sale is only the first step…
• Email templates / language / tone of voice
• Audit how you answer the phone / voice mail / on-hold message
• Content of your calendar invites
• Surprise and delight
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THANK YOU