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DEPARTMENT UPDATEI know it sounds like a broken record, but the pace of activities and accomplishments in the department continues at a ceaseless rate. The newsletter affords me an opportunity to (proudly) share these exciting developments.
The department completed a comprehensive review in spring 2018 that included a 360-degree self-study as well as a review of department strategy, policies, and operations conducted by a team of prominent external scholars. Since the review team’s departure in April, several improvements are in place and others are taking shape. In total, the department is poised to elevate its level of play due to the exercise. Prominent in the plan is embarking on a strategy focused on consumer-centric supply chains, leveraging the world-class expertise we already possess in Consumer Behavior, Quantitative Marketing, and Logistics/Supply Chain to examine how companies can fulfill consumers’ escalating expectations… profitably.
In a related effort, we are partnering with Coca-Cola to launch a Logistics & Supply Chain Learning Lab in 2019. The lab will provide opportunities for faculty and students alike to explore innovative ways to create value for the consumer and business by using our own “city within a city” campus environment to test ideas. Be on the lookout for more news on these creative endeavors.
These are just some of the exciting developments taking place in the department. Many more are presented in the newsletter.Enjoy the issue and stay in touch!
Best regards,Tom GoldsbyProfessor and Department Chair
IN THIS ISSUE
Department Update 1
New Faculty 2
PhD Students 3
New Hires 4
Recent Publications 5
Awards & Accomplishments 7
Media Mentions 8
New Emeritus Faculty 9
Global Presence 10
Logistics Workshop 11
Department Events 12
Marketing & Logistics
NEWS & NOTES
FALL 2018
MEET OUR NEW FACULTY
VINCE CASTILLOVince is joining M&L after completing his PhD in Supply Chain Management from the University of Tennessee, Knoxville. He is also a Faculty Fellow in the Initiative for Food and Agricultural Transformation (InFACT) Discovery Theme. His research interests include last mile logistics, crowdsourced delivery, sustainability, and urban agriculture supply chains. In the spring semester, Vince will be teaching two courses: 4382 (Logistics Analytics) and 4385 (Building a Sustainable Supply Chain).
GRANT DONNELLYGrant Donnelly joins us as an Assistant Professor of Marketing after completing his Ph.D. from Harvard Business School. Grant earned his MA in Psychological Research and BA in Environment Sustainability from San Francisco State University. His research interests include consumer judgement and decision making, well-being, sustainability, field experiments. Grant teaches the undergraduate Advertising and Promotions course.
DONG SOO KIMDong Soo received his PhD degree from KAIST (Korea Advanced Institute of Science and Technology). Having worked as a visiting scholar for five years, he joined the tenure-track faculty in Marketing this summer. His main research interest is economic modeling for consumer demand and choice. He teaches two undergraduate courses: Advanced Marketing Research and Customer Relationship Management.
MARIA LANDEKHOVSKAYAMaria has been an adjunct lecturer at Fisher since Fall 2016. Beginning in Fall 2018, she joined full time as a senior lecturer, teaching for two Departments (M&L & MHR). Maria has her MBA from Fisher and over 14 years experience in sports marketing and CSR, including jobs with Coca-Cola, Dow and the Chicago Sports Commission. One of her most recent projects was as a consultant with the 2018 FIFA World Cup Russia™ Local Organizing Committee. Maria teaches Marketing Strategy and Strategic Management for senior undergrads as well as the Marketing Class for WPMBA.
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MEET OUR NEW FACULTY
DAVE NORTONDave earned his Ph.D. in Marketing from the Darla Moore School of Business at the University of South Carolina in 2013 (subsequently spent 5 years as an Assistant Professor of Marketing at University of Connecticut). He currently teaches Marketing Research and Digital Marketing. His research interests include social information processing, particularly how aspects of “the self” and identify signaling show up in consumer activity.
MOLLY HUGHESMolly Hughes has a BSBA in Marketing & Logistics from the Fisher College of Business. She studied at Kuehne Logistics University in Hamburg, Germany and has worked as a contract negotiation and implementation manager at a wholesale distributor in the branded and generic pharmaceutical sector. Her research interests focus on the healthcare supply chain, pharmaceutical supply chain, and highly regulated supply chains.
JIANNA JINJianna holds a B.A. in Business Administration from Kyung HeeUniversity and an M.S. in Marketing from Korea University. Prior to beginning her doctoral studies, Jianna worked as a researcher at Nielsen Korea. Jianna’s research interests include consumer behavior, with particular interest in topics such as digital marketing, new technologies, and food decision making.
JUNHA KIMJunha has a B.A. & MS degree from KAIST, South Korea. Junha’sresearch interests include consumer judgement and decisions.
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MEET OUR NEW PH.D. STUDENTS
MEET OUR NEW PH.D. STUDENTS
JUDY ZHANGJudy studied International Business at Shanghai University of Finance and Economics (Shanghai, China). She holds two Masters degrees: Master of Science in Marketing from Worcester Polytechnic Institute and Master of Science in Information Systems from University of Maryland. Judy’s research interests include quantitative modeling in consumer utility and choice behavior.
ZENAN ZHOUZenan Zhou received his MS degree specializing in Operations Research & Supply Chain Management from Case Western Reserve University. He has previously worked as an Operation Research Analyst for an LED manufacturer in the U.S. His research interests include supply chain coordination and sustainable supply chain.
NEW HIRES
We look forward to welcoming four newly hired faculty members to campus in 2019:
• Yunhui Huang, PhD Candidate at Hong Kong University of Science and Technology (HKUST) will be joining us this summer as Assistant Professor of Marketing.
• Min Tian, PhD Candidate at Wisconsin, has agreed to join our faculty as an Assistant Professor of Marketing.
• Jesse Walker, PhD Candidate at Cornell will join us in the summer as Assistant Professor of Marketing.
• Shi (Sherry) Wang, PhD Candidate at HKUST will join us this year as an Assistant Professor of Marketing.
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Bradley, Randy V., Terry L. Esper, Joonhwan In, Kang B. Lee, Bogdan C. Bichescu, and Terry A. Byrd (2018). The Joint Use of RFID and EDI: Implications for Hospital Performance,” Production and Operations Management.
Deng, Xiaoyan, H. Rao Unnava, and Hyojin Lee (In press), “’Too True to Be Good?’ When Virtual Reality Decreases Interest in Actual Reality,” Journal of Business Research.
Dotson, Jeffrey P. John R. Howell, Jeff D. Brazell, Thomas Otter, Peter J. Lenk, Steve MacEachern and Greg M. Allenby (2018) "A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations," Journal of Marketing Research, forthcoming.
Ellis, Scott, Shashank Rao, Dheeraj Raju, and Thomas J. Goldsby (2018), “RFID Tag Performance: Linking the Laboratory to the Field through Unsupervised Learning,” Production and Operations Management, Vol. 27, No. 10, pp. 1834-1848.
Goldsby, Thomas J. and Walter Zinn (2018). “Methods to Our Madness: Adapting Methods to the Changing Nature of Our Problems,” Journal of Business Logistics, Vol. 39, No. 4, pp. 234-241.
Goldsby, Thomas J. and Walter Zinn (2018). “A Tribute to Our Founding Father, Professor Bernard J. ‘Bud’ LaLonde,” Journal of Business Logistics, Vol. 39, No. 1, pp. 4-6.
Goldsby, Thomas J. and Fazleena Badurdeen (2018), “Energy Efficiency in the Supply Chain,” book chapter in Energy Efficient Manufacturing with Applications, Edited by J. Sutherland, D. Dornfeld, and B. Linke, Wiley.
Goodman, Joseph K. and Sarah Lim (forthcoming), “When Consumers Prefer to Give Material Gifts Instead of Experiences: The Role of Social Distance,” Journal of Consumer Research.
Goodman, Joseph K., Selin A. Malkoc and Mosi Rosenboim (conditionally accepted) “The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience,” Journal of Consumer Research.
Grewal, Lauren, Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek (2019), “The Self-Perception Connection: Why Consumers Devalue Unattractive Produce,” forthcoming in the January issue of the Journal of Marketing.
Li, Hongshuang (Alice), Sanjay Jain, and P.K. Kannan, “Optimal Design of Content Samples for Digital Products and Services,” forthcoming at Journal of Marketing Research.
Kim, Hyowon, Dong Soo Kim, Greg M. Allenby (2018). Benefit Formation and Enhancement. Under review at Marketing Science.
Kim, Yeun Joon and Junha Kim. (Conditionally Accepted). Does Negative Feedback Benefit (or Harm) Recipient Creativity? The Role of the Direction of Feedback Flow”. Academy of Management Journal
Malkoc, Selin A. (2018), “How Setting a Schedule Can Make You Less Productive,” The Conversation, Digital Article, June 19.
Malkoc, Selin A., and Gal Zauberman (2019) “Psychological Analysis of Consumer Intertemporal Decisions,” Consumer Psychology Review, 2, 97-113.
Malkoc, Selin and Gabriela N. Tonietto (2019) “Activity versus Outcome Maximization in Time Management,” Current Opinion in Psychology, 26, 49-53.
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RECENT PUBLICATIONS
Miller, Jason W., John P. Saldanha, M. Rungtusanatham, A. Michael Knemeyer, Thomas J. Goldsby (2018), “How Does Electronic Monitoring Affect Hours-of-Service Compliance?” Transportation Journal, 57(4), 329-364.
Peinkofer, Simone, Terry Esper, Ronn Smith, and Brent Williams (accepted). “Assessing the Impact of Drop-Shipping Fulfillment Operations on the Upstream Supply Chain,” International Journal of Production Research.
Polyviou, Mikaella, Johnny Rungtusanatham, Rebecca Walker Reczek, and Michael Knemeyer(2018), “Supplier Non-retention Post Disruption: What Role Does Anger Play?,” Journal of Operations Management, 61 (July), 1-14.
Reczek, Rebecca Walker, Julie R. Irwin, Daniel M. Zane, and Kristine R. Ehrich (2018), “That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information,” Journal of Consumer Research, forthcoming.
Reczek, Rebecca Walker, Remi Trudel, and Katherine White (2018), “Focusing on the Forest or the Trees: How Abstract Versus Concrete Construal Level Predicts Responses to Eco-friendlyProducts,” Journal of Environmental Psychology, 57 (June), 87-98.
Smyth, Kevin, Keely L. Croxton, R. Franklin, A. Michael Knemeyer (2018). “Thirsty in an Ocean of Data? Pitfalls and Practical Strategies when Partnering with Industry on Big Data Supply Chain Research.” Journal of Business Logistics, 39(3), 203-219.
Schwieterman, Matthew A.., Thomas J. Goldsby, and Keely L. Croxton (2018). “Customer and Supplier Portfolios: Can Credit Risk Be Managed in the Supply Chain?” Journal of Business Logistics, 39(2), 123-137.
Schwieterman, Matthew, Thomas J. Goldsby, M. Johnny Rungtusanatham, and A. Michael Knemeyer (2018), “Supply Chain Portfolio Characteristics: Do They Relate to Post-IPO Financial Performance?” Transportation Journal, Vol. 57, No. 4, pp. 429-463.
Ta, Ha, Terry L. Esper, Sebastian Garcia-Dastugue, and Kenneth Ford (2018). “Trustworthiness Change and Relationship Continuity After Contract Breach in Financial Supply Chains,” Journal of Supply Chain Management.
Ta, Ha, Terry L. Esper, and Adriana Rossiter Hofer (2018). Designing Crowdsourced Delivery Systems: “The Effect of Driver Disclosure and Ethnic Similarity,” Journal of Operations Management.
Tonietto, Gabriela, Selin A. Malkoc and Steve Nowlis (forthcoming), “When an Hour Feels Shorter: Future Boundary Tasks Contract the Perception and Consumption of Time,” Journal of Consumer Research.
Wan, Xiang, Martin Dresner, and Philip Evers (forthcoming). “How Do Delivery Variety Decisions Contribute to Sales?” Decision Sciences.
Unnava, Vasu, Amit Singh, H. Rao Unnava (2018), “Coffee with Co-workers: The Role of Caffeine on Evaluations of the Self and Others in Group Settings.” Journal of Psychopharmacology, 32(8),
Zinn, Walter, Thomas J. Goldsby, and Martha C. Cooper (2018). "Researching the Opportunities and Challenges for Women in Supply Chain." Journal of Business Logistics, Vol. 39, No. 2, pp. 84-86.
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RECENT PUBLICATIONS
The Logistics Association (TLA) named Professor Martha Cooper as this year’s recipient of the Distinguished Logistics Alumni Award on April 19. (See a photo of her acceptance on page 1.)
Xiaoyan Deng was invited to serve on the Journal of Marketing editorial review board.
Tom Goldsby delivered keynote addresses in Bogotá, Buenos Aires, Mexico City, Rotterdam, and Shanghai in Summer 2018, as well research colloquia at the University of Tennessee and University of Maryland in Autumn. Tom also joined the Board of Directors for CBUS Retail, an initiative poised to cement Columbus’ reputation as a center for retail innovation.
Joe Goodman was promoted to the rank of Associate Professor, with tenure, and admitted to serve on the Journal of Marketing editorial review board.
Mike Lenaghan gave a talk on Nov. 18 on “Ethics in the Supply Chain” at the Moritz College of Law.
Alice Li received the Best Paper Award at the International Journal of Research in Marketing (IJRM) for her co-authored paper titled “Digital Marketing: A Framework, Review, and Research Agenda.”
Selin Malkoc gave a TED talk on Oct. 24 on “Why You Should Stop Seeing Time as a Resource,” TEDxYearlingRoad. Check it out at: https://www.youtube.com/watch?v=9ux5QXozH-U. She was also selected to participate in this year’s Sheth AMA Consortium.
Fisher students Landon Palma and Anthony Rangel took first and second place, respectively, in the Business Solutions in the Global Economy category at the 2018 Denman Undergraduate Research Forum in April. Landon’s project was titled “The Mindful Consumer: The Effect of Mindful Meditation on Recall,” and he was advised by Daniel Zane & Roger Bailey. Anthony’s project was titled “An Investigation of Alignment of Time-to-Ship Offerings and Consumer Value in E-commerce” and he was advised by Jim Hendrickson & Roger Bailey.
The American Marketing Association Foundation recognized Dr. Terry Esper with the 2018 Williams-Qualls-Spratlen Multicultural Award of Excellence. The WQS Award recognizes the outstanding mentors in the market community in the mold of Williams, Qualls, and Spratlen.
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AWARDS & ACCOMPLISHMENTS
Steve DeNunzio received the 2018 Max M. Fisher Faculty Eminence award for his transformational teaching. He is pictured here (right) receiving the award at the Fisher College Pre-Commencement.
Marketing majors Zac Graber, Class of 2018, and Christan McGhee, Class of 2019, were selected as the President’s Prize Scholars – the highest recognition Ohio State bestows on exceptional students committed to social change.
Rebecca Reczek was promoted to the rank of Full Professor and named as the inaugural H. Lee “Buck” Mathews Professor in Marketing, a professorship named in honor of a beloved Marketing professor. Rebecca was also named to the inaugural class of Marketing Science Institute (MSI) Scholars andappointed associate editor of the Journal of Consumer Research. In addition, she co-chaired the 2018 AMA Marketing & Public Policy Conference in June and the preceding workshop and doctoral consortium, along with to being re-appointed to the department executive committee.
Mallory Rusnak, department Program Assistant for the past two years, has accepted the position of Academic Program Coordinator for the Management & Human Resources department at Fisher. Congratulations, Mallory!
Vince Castillo is participating on a team from OSU’s Initiative for Food and Agricultural Transformation (InFACT), in a grant proposal competition titled, “The Alliance for the American Dream (AAD), hosted by Schmidt Futures. Vince supported The Ohio Microfarm Project, an urban agriculture-based project that incorporates blockchain technology to trace and aggregate produce across a widely dispersednetwork of microfarms throughout Central Ohio. Having already won $2M infunding from the Foundation for Food and Agriculture Research (FFAR), Vince’s team hopes to secure support from the social-mission oriented technology investment firm headed by venture capitalist Eric Schmidt. Good luck, Vince & team!
Xiang Wan was promoted to the rank of Associate Professor, with tenure. He was also named the recipient of the Pace Setters Faculty Research Award for 2019.
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AWARDS & ACCOMPLISHMENTS
MEDIA MENTIONSVince Castillo had a paper highlighted in Supply Chain Quarterly’s “Research for the Real World”:http://www.supplychainquarterly.com/articles/20181031-how-effective-is-crowdsourced-logistics/
Terry Esper talked about Central Ohio as a strategic location for online retailing. Listen to the broadcast at: http://radio.wosu.org/post/after-thirty-one-gifts-and-longaberger-whats-next-central-ohio-retail#stream/0. He also conducted sessions on the Road Dog Trucking Show (Sirius XM) on several occasions in 2018.
Tom Goldsby was interviewed by WOSU regarding the Amazon HQ2 announcement in November.
Alice Li’s paper titled “Digital Marketing: A Framework, Review and Research Agenda” was mentioned in Medium.com.
Selin Malkoc received media coverage on multiple articles recently. Her paper titled “Activity versus Outcome Maximization in Time Management,“ Current Opinion in Psychology, was cited in the Washington Post, ABC News, Bigthink.com, among others. She received media coverage for the article “When an Hour Feels Shorter: Future Boundary Tasks Contract the Perception and Consumption of Time,” Journal of Consumer Research, in the Huffington Post, The Atlantic, CNN, The Telegraph,, Science Daily, among others. Another article titled, “Emotional Brain Knows Best: Domain Specific Effects of Emotional versus Cognitive Regret,” Journal of Behavioral Decision Making, received media attention by TIME magazine, NY Post, earth.com, Fast Company, mic.com, among others.
The Department of Marketing & Logistics is pleased to recognize Professor Douglas Lambert and Associate Professor Patricia West upon their retirements from Fisher College of Business in 2018.
Professor Douglas Lambert retired from full-time faculty in Autumn 2018 and transitioned to Professor Emeritus status. Doug is author or co-author of eight books and more than 100 articles. He has made over 100 presentations to professional organizations and has served as a faculty member for more than 500 executive development programs around the world. He led a 27-year research agenda supported by the executive members of The Global Supply Chain Forum that resulted in a cross-functional, cross-firm supply chain management framework that is taught in universities in the USA and overseas and has been implemented in major corporations. In a career of more than 40 years his work has achieved more than 27,000 Google Scholar citations and generated more than $10 million in research funding and a similar amount in executive education revenue. Below are a few more personal highlights from his career.
In 1975, Doug completed his PhD in Marketing with a minor field in Physical Distribution at OSU (in two years!). He was the first of nine Bud LaLonde PhD students to receive the NCPDM (now CSCMP) Doctoral Dissertation Award. His dissertation was one of two published by CSCMP in the 40 plus years of the award. He was promoted to full professor at Michigan State University in1982, seven years after completing his PhD at Fisher. In 1983 he was named PepsiCo Professor of Marketing. In 1986 while serving on the faculty of the University of South Florida in Tampa (a move he made so he and his wife Lynne could experience life in Sarasota before they were too old to enjoy it), he was the first of Professor LaLonde’s students to receive the CSCMP’s Distinguished Service Award. Bud received the same award in 1976 (see 1986 picture, below, of Bud and Doug with the award).
Doug also received The International Society of Logistics (SOLE) Eccles Medal and the Armitage Medal for his contributions to logistics education and literature, respectively. In 1990, he co-founded the International Journal of Logistics Management with Martin Christopher of Cranfield University. In 1991, Doug moved to the University of North Florida as the Prime F. Osborn III Eminent Scholar Chair in Transportation and Logistics. In 1996, after Bud’s retirement, Doug returned to his alma mater as Raymond E. Mason Chair in Transportation and Logistics.
During his time at Fisher, he and Lynne developed a close relationship with General Mason and his wife Margaret. In 2005, when General Mason was 85, Doug took him on a trip to Argentina to, as General Mason said, “study the beef supply chain.” Which they did from the ranch to the slaughter house to the best restaurants in Buenos Aires (see picture, right, of Doug and General Mason at Gato Blanco).
Thank you, Doug, for your dedication and immense contributions!
NEW EMERITUS FACULTY
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Professor Greg Allenby is co-leading a project called the Solar Engineering Service-Learning in Tanzania that aims to address lighting and electrical needs at Camp Joshua, a primary school of 120 students located in the Unga Limited slums of Arusha, Tanzania. Access to electrical power there is unreliable and too expensive for the school to afford. The camp offers a safe educational environment for the children of the slum area, providing boarding and meals.
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GLOBAL PRESENCE
Marketing Senior Lecturer Maria Landekhovskaya had a front-row seat to one of the largest international sporting events as a member of the 2018 FIFA World Cup Russia Local Organizing Committee in Moscow.
Associate Professor of Marketing Patricia (Pat) West (right, with Dean Makhija) retired from full-time faculty in Spring 2018 and transitioned to Professor Emeritus status. Pat received her Ph.D. from the University of Chicago and served on the Marketing faculty at the University of Texas at Austin for several years before joining the Fisher faculty in 1998.
An accomplished consumer behavior researcher, her work has appeared in the Journal of Marketing, Marketing Science, the Journal of Consumer Research and the Journal of Consumer Psychology.
While at Fisher she taught a wide variety of Marketing courses and mentored many junior faculty over her 20 years at as a member of the department. She also contributed greatly at the college level, serving as Associate Dean for Undergraduate Programs from 2013 to 2016.
To learn more, go to:https://ece.osu.edu/news/2019/01/ohio-state-unveils-plans-tanzania-humanitarian-outreach
NEW EMERITUS FACULTY
Congratulations and thank you, Pat, for your many contributions to our department and programs!
On December 7, 2018 the Logistics Product Workshop was held. The speakers were chosen in light of their expertise in retail/consumer focused logistics and supply chain management. Our special thanks go to Professor Allenby and the Ford Motor Company for their generous support of this event.
Featured speakers and topics included:
Brent Williams (lower left), University of Arkansas, “I Love Logistics – Just Don’t Ask Me to Pay For it”
An industry panel consisting of Paul Bugenstein (Sr. Director, Solutions Design, DHL), Tom Clements (Principal, 42Solutions), and Jeff Girard (SVP of Distribution & Logistics, DSW)
Simone Peinkofer (upper left), Michigan State University, “Investigating Consumer Response to Multiple Stockouts in an Omni-Channel Environment”
Xiang Wan (upper right), The Ohio State University, “How Do Delivery Services Contribute to Product Sales?”
LOGISTICS PRODUCT WORKSHOP
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Contact the Department of Marketing & LogisticsFisher College of BusinessThe Ohio State University500 Fisher Hall2100 Neil AvenueColumbus, OH 43210
FISHER.OSU.EDU
UPCOMING EVENTS
Marketing & Logistics
NEWS & NOTES
February 22, 2019 Marketing Research CampMarch 27, 2019 TEDxOhioStateUniversity: CONNECTApril 4-6, 2019 Logistics Doctoral Symposium
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The M&L Family Photo taken at the Autumn Department Picnic