Presentation of Marketing management

Pranav Shilpa

ZebaPriyanka

Stewart

Group members

E-Waste

Societal marketing

Societal marketing

What is?• The societal marketing concept holds that the organization’s task is to determine the

needs, wants, and interests of a target market and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.

• It is closely linked with the principles of social responsibility and of sustainable development.

• Therefore, marketers must endeavor to satisfy the needs and wants of their target markets in ways that preserve and enhance the well-being of consumers and society as a whole.

OBJECTIVES• To maintain long term relationship with customers.• To create a better image in the society for the company than it’s

competitors.• To carry out it’s social responsibilities.• Developing community awareness towards it’s brands.• To increase the consumer base and market share.

BENEFITSDRAWBACKS

Society (human welfare)

Company(Profits)Consumers(Want satisfaction)

Three Considerations

In Societal

Marketing

Let’s discuss some real world examples of Societal Marketing…

• General Motors DONATES VEHICLE TO SUPPORT AIDS RELATED EFFORTS ....

E-WASTE

HCSONIDecember 10, 2008 12

What is E-Waste• PC in 2yrs• Mob phone 1-3 yrs• Camera 3-5 years• Every year

• 2 million items• 1200 Tons scraps from

Manufacturers• 8000 Tons alone from

Bangalore• Dumping of obsolete and old

electronic items from developed countries at cheaper cost or even free

BACKGROUND• Unwanted, obsolete or unusable electronic products such as

computers, computer peripherals,televisions,VCRs,DVD Players, stereo equipment, hand cell phones are commonly referred to as ‘electronic waste’.

• E-waste is emerged due to changes in - advancement in technology, fashion, style and status,configuration,attactive offers from manufacturers,small life equipments.

• These landfills are located in underdeveloped parts of countries like China, Africa, United States and India.

• E-waste is more in these countries because there are no laws banning e-waste.

It is taking up valuable landfill space

e-waste contains hazardous material

Lead in e-waste

PROBLEMS

W

hyE-wasteisagreatconcern?

Electronicwasteaccountsfor70 percent of the overall toxicwaste currentlyfound inlandfills.

Inadditionto valuablemetalslikealuminum,electronicsoften containhazardousmaterials such asmercury.

W

henplaced ina landfill,evenin small doses, thesematerialscan contaminate soil aswell asdrinkingwater.

                                                                                                                                                                                                

HCSONIDecember 10, 2008 15

EffectsItem Produce AffectSolder Lead Nervous sys

Semi conductor Cd Kidney, Lever

Switches/PCBs Hg Brain, Skin

Protective layers Cr DNA, Bronchoitis

Cable NSN Plastic/PVC Immune sys, Repro Sys

Plastic Hsg Br Endocrine

CRT(Front Pnl) Ba Heart, Lever, Muscles

Mother Boards Beryllium(Be) Lung cancer, Skin

Reuse

Recycle

Dispose

Responsibilities towards greener tomorrow……………..

Government

Industry

Citizens