FATIMA JINNNAH WOMEN UNIVERSTY

FINAL PROJECT OF MARKETING MANAGEMENTPRESENTED BY:

WARDHA ANWARSARA RAB NAWAZNAMRAH NASIR

• 1893

• Brad’s drink

• 1898

• New York

• Haideri Beverages

INTRODUCTION

Our mission is to be the world's premier consumer

products company focused on convenient foods and

beverages. We seek to produce financial rewards to

investors as we provide opportunities for growth and

enrichment to our employees, our business partners and

the communities in which we operate. And in everything

we do, we strive for honesty, fairness and integrity.”

MISSION

“To be the world's best beverage company”.

Being the best means providing outstanding

quality, service, cleanliness and value, so that

their every customer is contented and happy

with their products.”

VISION

• Caleb Bradham

• 1903

• Barney Oldfield

• 1926

• Great depression

HISTORY

• Available every where

• Cricket

• Pakistan idol

• Well known celebrities

STRATGIES OF PEPSI

Compensation Rewards

Transport facility Bonuses

POLICIES OF PEPSI

• MATERIAL SYMBOL

• DRESS CODE

• ENVIROMENT

• LANGUAGE

CULTURE

Health conscious

Electricity crisis

Inflation trends in market

Poor law and order situation

CHALLENGES

• No threat

• Customer choice

• Taste

• popular

THREAT OF NEW ENTRANCE

• Less power distance

• Family

• Quality time

• Friendly environment

POWER DISTANCE

Pepsi targeted the youth and every age group.

Pepsi target the every class of Pakistan whether

it’s middle, upper and lower class.

TARGET MARKET

• Assumptions

• logics

• Past experience

• Reputation

DECISIONS

• Team work

• Annual meeting

• Best team awards

MOTIVATION

• Education and work experience

• Person organization fit

• Merit

• New graduates

SELECTION CRETIRA

• 1971

• 1868

• Strong rival

• 70% shares

PEPSI IN PAKISTAN

• Action orientated drink

• Image

• Logo of Pepsi

• Slogans of Pepsi

POSITIONING OF PEPSI

WARDHA ANWAR

• Fastest growing market

• Biggest brand

• 1967

• Rs 82 billion

MARKET GROWTH OF PEPSI IN PAKISTAN

swot analysis of pepsi

strength

weakness

Opportunities

Threat

SWOT ANALYSIS OF PEPSI

• GEOGRAPHIC SEGMENTATION

• DEMOGRAPHIC FACTOR

• BEHAVIROL SEGMENTATION

MARKET DEMOGRAPHIC

PEPSI

WATER

SUGAR

SPARKLING SODA

FLAVORINGS

PRODUCTION PROCESS OF PEPSI

6

Quality Control

5Filling And Packaging

4Carbonating The Beverage

3Mixing The Ingredients

2

Filtering, Sterlizing and Decholorating the water

1

Clarifying The Water

HIERACHY OF PRODUCTION PROCESS

• 1987 -1991

LOGO OF PEPSI

1991-1995

NAMRAH NASIR

• 1996-1998

• 1998-2003

2009-2014

2003-2008

• 2000 present:

"Yeh Dil Maange More!"

• 2000–present:

"Pepsi ye pyaas heh badi"

• 2009–present:

"Yeh hai youngistaan meri jaan

• 2010–2011:

"Badal Do Zamana"

• "2013–present:

"Dil Maange Abhi"

SLOGANS OF PEPSI

• Pepsi cola

• Diet Pepsi

• 7UP

• Diet 7up

• Miranda

• Mountain dew

• Lays

• Kurkre

• Aquafina

• Slice

• Cheetos

VARIOUS PRODUCT OF PEPSI

City Name of franchise

Karachi Pakistan bottlers

Lahore Riaz bottlers

Faisalabad Punjab beverage

Multan Shmim & company

COLLABORATORS OF PEPSI

COCA-COLA

NESTLE JUICE

GOURMET

COMPETITORS OF PEPSI

• Pepsi and coke are close competitor.

• Pepsi cola and nestle juice are distant

competitor for one another.

• Gourmet is weak competitor of pepsi.

• 1/10 Discount

• 2/20 Discount

• Seasonal Discount

DISCOUNTS OFFER BY PEPSI

• PRICING

• DISTRIBUTION

• PROMOTION

• CUSTOMER/CLIENT

MARKETING PROGRAM OF PEPSI

CONCLUSION