Marketing Masterclass NOOSA

21.02.19

WELCOME to the masterclass and thank you for taking the time out of your business, and life, to spend half a day working on your brand, which couldn’t be more important in light of the challenges we’ve all been through in the last few months.

The next few hours or so will challenge you, shift your thinking and hopefully get you inspired to step things up, refocus, recalibrate and re-imagine your new post-COVID equilibrium.

Are you ready to make the rest of 2020 truly epic for your business? Amanda x

SETTING INTENTIONS

AT 1PM TODAY

I WILL

WHICH WILL

WHICH WILL

MAKE ME

BE

MEAN

FEEL

Never let a good crisis go to waste.WINSTON CHURCHILL

Marketing Masterclass NOOSA

21.02.19

MARKETING FUNDAMENTALS

WHO:

WHAT:

WHERE:

HOW:

WHEN:

WHY:

SETH GODIN

Marketing is no longer about the stuf you makebut about the stories you tell.

POST COVID-19 TRENDS AND TECH SHIFTS

POSITIONING IS EVERYTHING

MARKET

DEMAND

YOUR

EXPERTISE

GAP IN

MARKET

5 RULES FOR CHOOSING A NICHE

GARY VEE

No matter what your business does or sells, your job is to tell your story.

Everything you want is on the other side of fear.JACK CANFIELD

Marketing Masterclass NOOSA

21.02.19

YOUR IDEAL CUSTOMER

DEMOGRAPHICS

age, marital status, education, career,

lifestage

PRIORITIES?

what are the choices they value

most in life?

what’s keeping her awake at night?

WORRIES

WHERE ARE THEY?

what are they waching, read-

ing, hanging out where?

ON THE HORIZON

what are they looking forward

to?

LIFE TRUTH

what’s a social reality that deines

this persona?

what are they drinking?

where are they holidaying?

who is their hero?

if they had a magic wand ...

who do they turn to for advice?

what’s their guilty pleasure?

No matter what your business does or sells, your job is to tell your story.

Everything you want is on the other side of fear.

BRAND STRATEGY VS BUSINESS STRATEGY

BRAND PERSONALITY

BRAND ESSENCE

BRAND VALUES

SOLVING PROBLEMS:

REMOVING BARRIERS:

Marketing Masterclass NOOSA

21.02.19

THREE WAYS TO GROW YOUR BUSINESS

x x

x x =

=

x x =

EXPONENTIAL IMPACT:

INNER CIRCLE BUNDLE & BUNCH

CHOICE OF THREE REWARD & RECOGNISE

FOUR KILLER STRATEGIES

Marketing Masterclass NOOSA

21.02.19

COLLABORATIONS AND JOINT VENTURES

MAPPING YOUR CUSTOMER JOURNEY

VIDEO MARKETING - THE 6 VIDEOS YOU NEED

Marketing Masterclass NOOSA

21.02.19

DIGITAL MARKETING

CREATING AN EPIC ONLINE EXPERIENCE

Marketing Masterclass NOOSA

21.02.19

BUILDING A WORLD-CLASS CONTENT PLAN

90-DAY ACTION PLAN

Marketing Masterclass NOOSA

21.02.19

THE 5 BENEFITS OF OUTSOURCING

KEYS TO SUCCESSFUL OUTSOURCING

NAME

AMANDASTEVENS.COM.AU

YOUR BONUS RESOURCES CAN BE FOUND AT

AMANDASTEVENS.COM.AU/MMBONUS

APPLY FOR THE VIRTUAL MARKETING DEPARTMENT AT

AMANDASTEVENS.COM.AU/VMD

EXTRA NOTES AND EPIC IDEAS