marketing menu

MADSHUSLine Presentation 2012

RaceRaceRaceRace Champion

Nanosonic CarbonNanosonic CarbonNanosonic CarbonNanosonic Carbon ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12102 Nanosonic Carbon Classic Cold xxxx 44-42-44 PR 100X New weight range classic

N12103 Nanosonic Carbon Classic Plus xxxx 44-42-44 PR 100X New weight range classic

N12108 Nanosonic Carbon Classic Zero xxxx 44-42-44 PR 100X New weight range classic

N12118 Nanosonic Carbon Skate Hard Packed xxxx 44-43-44 PR 100X

N12119N12119N12119N12119 Nanosonic Carbon Skate Regular SoftNanosonic Carbon Skate Regular SoftNanosonic Carbon Skate Regular SoftNanosonic Carbon Skate Regular Soft xxxx xxxx 44-43-44 PR 100X

Redesigned geometry and camber

based on the old SC model

* New mold, thinner tip.

*Wider mid section for faster starting ski.

Thinner tip and tail area* Perfect skis for soft to medium hard

conditions

* Wide area of use with perfect

properties.

HypersonicHypersonicHypersonicHypersonic ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12252 Hypersonic Classic xxxx 44-42-44 PR 90

N12266 Hypersonic Skate xxxx 44-43-44 PR 90

* Additional sidecut and stability

MADSHUS Line Presentation 2012 - Skis

* Very light and responsive ski

* Accurate tuning

* Precise torsional stiffness, camber and

flex

* Nano base secures perfect glide

* Light and responsive ski

* Accurate tuning

* Precise torsional stiffness,

camber and flex

* Nano base secures perfect glide

*High and flexible camber line for

universal use

* The highspeed ski for

hard conditions


RaceRaceRaceRace Performance

Suprasonic Suprasonic Suprasonic Suprasonic ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12283 Suprasonic Skate w/o NIS x x x 44-40-44 POLYCELL Revolution - New geometry and mold , lower tip

N12282 Suprasonic Classic x 44-42-44 POLYCELL

N12284 Suprasonic Skate x x x 44-40-44 POLYCELL Revolution - New geometry and mold , lower tip

TerrasonicTerrasonicTerrasonicTerrasonic ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12294 Terrasonic Classic x 44-42-44 POLYCELL

N12294 Terrasonic Skate x x x 44-40-44 POLYCELL Revolution - New geometry and mold , lower tip

N12298 Terrasonic Classic Zero x 44-42-44 POLYCELL

N12297 Terrasonic MGV+ x 44-42-44 POLYCELL

MegasonicMegasonicMegasonicMegasonic ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12372 Megasonic Classic x 44-42-44 POLYCELL New model

N12373 Megasonic Skate x 44-40-44 POLYCELL Revolution - New model -

New geometry and mold , lower tip

N12378 Megasonic Classic Zero x 44-42-44 POLYCELL New model

• Perfect glide - Nano Base

• Stability and easy skiing -

3D shape and sidecut

• Low weight - Light core

• Less resistance - Low tip

(Skate model)

*All round performance ski

*3D shape and sidecut - stability and easy

skiing

*Polycell Light core - low weight

*Base - P170



• Low weight and responsive - Polycell

core

• Less resistance - Low tip

(Skate model)

• New MultiGripVario+ No Wax System



MetisMetisMetisMetis ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11332 Metis Classic 44-42-44 POLYCELL Carry over

N11334 Metis Skate 44-40-44 POLYCELL Carry over

MaiyaMaiyaMaiyaMaiya ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11382 Maiya Classic 41-43-43 POLYCELL Carry over

N11383 Maiya Skate 44-41-44 POLYCELL Carry over

N11388 Maiya Classic Zero 41-43-43 POLYCELL Carry over

UltrasonicUltrasonicUltrasonicUltrasonic ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12342 Ultrasonic Classic x 44-42-43 Paulownia New model

N12347 Ultrasonic Classic MGV+ x 44-42-43 Paulownia New model

N12346 Ultrasonic Classic Zero x 44-42-43 Paulownia New model

N12343 Ultrasonic Skate x 44-42-43 Paulownia New model

*Very good quality perfo. ski

*Moderate sidecut - Easy skiing

*Race look design

*Light core - low weight

*New MultiGripVario+ No Wax System

*Light Paulownia carbon glass core, Ptex

2000 base




core


Moderate sidecut


core



IntrasonicIntrasonicIntrasonicIntrasonic ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12352 Intrasonic Classic x 44-42-43 Air W New model

N12357 Intrasonic Classic MGV+ x 44-42-43 Air W New model

N12353 Intrasonic Skate x 44-42-43 Air W New model

*Light ski for entry level racing

*Race look design

*Reasonable price



TouringTouringTouringTouring Classic

BirkebeinerBirkebeinerBirkebeinerBirkebeiner ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12462 Birkebeiner Classic Carbon x 47-44-46 POLYCELL New graphics

N12464 Birkebeiner Classic Carbon Women x 47-44-46 POLYCELL New graphics

N12468 Birkebeiner Classic Carbon Zero x 47-44-46 POLYCELL New graphics

CTCTCTCT ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12492 CT 150 x 52-47-50 POLYCELL New graphics

NordmarkaNordmarkaNordmarkaNordmarka ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12482 Nordmarka x 52-47-50 POLYCELL New graphics

* High end tour/racing ski

*Ligthweight

*Stability

*P170 base for excellent glide

*New womens design model

*Lightweight

*P-Tex 2000 base -longlasting glide

*Lightweight

*P-Tex 2000 base -longlasting glide


TouringTouringTouringTouring Classic

BeitostølenBeitostølenBeitostølenBeitostølen ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12452 Beitostølen x 48-44-46 Paulownia New model

N12457 Beitostølen MGV+ x 48-44-46 Paulownia New model

*High quality recreational ski

*Narrower ski for training or touring

*Longlasting glide and good kick

*Light glass carbon core - Very light ski



Classic Classic Classic Classic Touring

CTCTCTCT ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12442 CT 140 x 52-48-50 Paulownia New model

N12447 CT 140 MGV+ x 52-48-50 Paulownia New model

N12416 CT 120 x 52-48-50 Air W New graphics

N12427 CT 120 MGV + x 52-48-50 Air W New graphics

N12432 CT 100 x 52-48-50 Multicore New graphics

N12434 CT 100 MGV+ x 52-48-50 Multicore New graphics

LillehammerLillehammerLillehammerLillehammer ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12414 Lillehammer x 52-48-50 Air W New graphics

N12417 Lillehammer MGV+ x 52-48-50 Air W New graphics

* High quality recreation ski

* Well defined camber

* Light ski

* Longlasting gide and good kick

*Lightweight

*Easy turning and grip

*P-Tex 2000 Base


*Soft and easy-skiing camber

*Great value ski


*Lightweight

*Easy turning and grip

*P-Tex 2000 Base



TouringTouringTouringTouring Cruising

CadenceCadenceCadenceCadence ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12722 Cadence 100 x 52-48-50 Air W New mold, new geometry, New graphics, NIS plate



CadenzaCadenzaCadenzaCadenza ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12725 Cadenza 100 x 52-48-50 Air W New mold, new geometry, New graphics, NIS plate



*Lightweight

*Wider ski

*Lightweight

*Wider ski

*Lightweight

*Stable and confident platform

*Lightweight

*Excellent responsiveness

*Lightweight

*Stable and confident platform

*Lightweight

*Excellent responsiveness


ExploreExploreExploreExplore BC

BC 55BC 55BC 55BC 55 ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11940 BC 55 Wax 68-55-62 Multicore Carry over

N11947 BC 55 MGV+ 68-55-62 Multicore Carry over

BC 50BC 50BC 50BC 50 ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11966 BC 50 Wax 60-50-55 Multicore Carry over

N11967 BC 50 MGV+ 60-50-55 Multicore Carry over

ExploreExploreExploreExplore BC SMU

GlittertindGlittertindGlittertindGlittertind ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N10941 Glittertind Wax 68-55-62 Multicore Carry over

N10942 Glittertind MGV+ 68-55-62 Multicore Carry over

VossVossVossVoss ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N10968 Voss Wax 60-50-55 Multicore Carry over

N10969 Voss MGV+ 60-50-55 Multicore Carry over

*Off-trail and powder snow skiing

*Lightweight


*3/4 steel edge - safe grip

*Multicore - soft flexing tip and tail

*P-Tex 2000 base


*3/4 steel edge - safe grip

*Multicore - soft flexing tip and tail

*P-Tex 2000 base


*Off-trail and powder snow skiing

*Lightweight



ExploreExploreExploreExplore CCD

AnnumAnnumAnnumAnnum ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N10869 Annum 109-78-95 Multicore Carry over

EpochEpochEpochEpoch ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N10870 Epoch 99-68-84 Multicore Carry over

EonEonEonEon ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N10871 Eon 83-62-70 Multicore Carry over

N10872 Eon Wax 83-62-70 Multicore Carry over

*Deeper progressive sidecut - smooth

turns

*Carbon reinforment strong edge

*Omnitrak® base

*Progressive radius sidecut - turns easily

*Omnitrak® base

*Deeper sidecut - turns easily

*Omnitrak® base


JuniorJuniorJuniorJunior Performance

Nanosonic Carbon Jr.Nanosonic Carbon Jr.Nanosonic Carbon Jr.Nanosonic Carbon Jr. ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12142 Nanosonic Carbon Classic Jr. x 44-42-44 PR 90 New graphics

N12148 Nanosonic Carbon Classic Jr. Zero x 44-42-44 PR 90 New graphics

N12149 Nanosonic Carbon Skate Jr. x x 44-43-44 PR 90 New graphics

Hypersonic Jr.Hypersonic Jr.Hypersonic Jr.Hypersonic Jr. ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12348 Hypersonic Classic Jr. x 44-42-44 POLYCELL New model

N12349 Hypersonic Skate Jr. x x 44-43-44 POLYCELL New model

N12359 Hypersonic Universal Jr. x x 44-42-44 POLYCELL New model

Ultrasonic Jr.Ultrasonic Jr.Ultrasonic Jr.Ultrasonic Jr. ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12812 Ultrasonic Classic Jr. x 44-42-443 Paulownia New model

N12814 Ultrasonic Skate Jr. x 44-42-43 Paulownia New model

SuperSuperSuperSuper ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12802 Superwax x 48-44-46 Multicore New graphics

N12807 Supergrip x 48-44-46 Multicore New graphics

* Top-off-the-line junior Champion ski

* Extremely light and responsive ski

*Triaxial Carbon Contruction

*P190 Nano base

* Perfect for junior racing and training

* High end take down model

* New lightweight carbon glass core

*Very good quality perfor.ski

*Moderate sidecut

*Race look design

*Ptex 2000 base

* Very light ski

* Second level race jr ski with high end

properties

* Ptex 2000 base

* Light polycell core

*Good quality ski, price conscious

*P-Tex 2000 Base

* Sidecut secures stability

* Easy skiing


JuniorJuniorJuniorJunior Kid

Super USuper USuper USuper U ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12866 Super U wax x 58-50-54 Multicore New graphics

N12867 Super U MG x 58-50-54 Multicore New graphics

ButterflyButterflyButterflyButterfly ModelModelModelModel NameNameNameName New GraphNew GraphNew GraphNew Graph New mouldNew mouldNew mouldNew mould New TipNew TipNew TipNew Tip SidecutSidecutSidecutSidecut CoreCoreCoreCore Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N12856 Butterfly Wax x 58-50-54 Multicore New graphics

N12857 Butterfly MG x 58-50-54 Multicore New graphics

*Torson Cap and wood core- durability

* Sidecut secures stability

*Matching graphics to the Butterfly boot

*Race look design

*Torson Cap and wood core - durability

*Sidecut secures stability


Nano CarbonNano CarbonNano CarbonNano Carbon ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N1204001 Nano Carbon Classic R3 Pebax Black/Red/Black New model, new toebox

N1204002 Nano Carbon Skate R3 Pebax Black/Red/Black Carbon cuff New model, new toe box

N1204003 Nano Carbon Pursuit R3 Pebax Black/Red/Black Carbon cuff New model, new toe box

MADSHUS Line Presentation 2012 - Boots

*New top level boots

*Unisex

*Carbon parts

*Stiffer frame; lastboard and cuff

*Reduced seems on upper;

enchance waterproofness,

improve durability, comfort

*Classic; more flexible forefoot -

precise control and feel



NanoNanoNanoNano ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N1204004 Nano Classic R3 PU Black/Red/Black New model

N1204005 Nano Skate R3 PU Black/Red/BlackNew antomically

shaped cuffNew model

N1204006 Nano Pursuit R3 PU Black/Red/BlackNew antomically

shaped cuffNew model

*New series of boots between

Nano Carbons series and Hyper

RP level

*Nano graphics

*Top level outsole

*Plastic parts


Race Race Race Race Performance

Hyper Race P.Hyper Race P.Hyper Race P.Hyper Race P. ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N10007 Hyper PRC T4v2 Black/Silver/Silver Carry over

•Longlasting boot - abrasion

resistant cordura

• Warm, dry and breathable boot -

softshell MemBrain® lace cover

• Stable boot - polyamide heel

counter

• Lightweight

N10009 Hyper RPS T4v2 Black/Silver/Silver Nylon Cuff Carry over

N10008 Hyper RPU T4v2 Black/Silver/Silver Nylon Cuff Carry over


resistant cordura




counter

• Lightweight

•Increased support -

anatomically shaped hinged cuff



Metis Race P.Metis Race P.Metis Race P.Metis Race P. ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N10028 Metis RPC T4v2 Black/Silver/Silver Carry over


resistant cordura




counter

• Lightweight

N10029 Metis RPS T4v2 Black/Silver/Silver Nylon Cuff Carry over

N10030 Metis RPU T4v2 Black/Silver/Silver Nylon Cuff Carry over


resistant cordura




counter

• Lightweight





HyperHyperHyperHyper ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11000 Hyper C T4v2 Black/Silver/Silver Carry over


resistant cordura




counter

• Lightweight

N11001 Hyper U T4v2 Black/Silver/Silver Combi Cuff Carry over

N10002 Hyper S T4v2 Black/Silver/Silver Combi Cuff Carry over


resistant cordura




counter

• Lightweight





MetisMetisMetisMetis ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11003 Metis C T4v2 Black/Silver/Silver Carry over


resistant cordura




counter

• Lightweight

N11004 Metis U T4v2 Black/Silver/Silver Combi Cuff Carry over


resistant cordura


softshell Membrain® lace cover


counter

• Lightweight




Explore Explore Explore Explore BC

GlittertindGlittertindGlittertindGlittertind ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11006 Glittertind BC BC Combi Cuff Carry over

ViddaViddaViddaVidda ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11007 Vidda BC BC Stiched on Cuff Carry over

•Waterproof, warm and

breathable - Lite™ Leather/

Thinsulate ™

• Support - stiched on cuff

• Environmentally-friendly - Lite

™ Leather and abrasion-resistant

TPU made using 75% reduced

solvents


resistant cordura


softshell Membrain® lace cover


counter

• Lightweight




Touring Touring Touring Touring Classic

CTCTCTCT ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N10015 CT150 T4v1a Black with silver toe Combi Cuff Carry over



• Lightweight

• Personal Fit - heat moldable

• Stability and comfort - molded

cuff

N10014 CT120 T4v1a Black with silver toe Stiched on Cuff Carry over



• Lightweight



cuff

N10013 CT100 T4v1a Black with silver toe Carry over



• Lightweight

• Stability - supportive heel

counter



AmicaAmicaAmicaAmica ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N1204009 Amica 120 T4v3 Silver/Black/Black Stiched on Cuff New graphics



• Lightweight



cuff

N1204010 Amica 100 T4v3 Silver/Black/Black New graphics



• Lightweight


counter


Junior Junior Junior Junior Performance

NanoNanoNanoNano ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N1204007 Nano JRR R3 PU Black/Red/BlackNew antomically

shaped cuffNew model, new designed boot,

* R3 outsole - high end on jr boot

* New heel counter and cuff

SuperSuperSuperSuper ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11008 Superskate Jr. T4 JR Black with silver toe Stiched on Cuff Carry over*Supportive boot

*Molded cuff for added stability

N1204001 Superrace Jr. T4 JR Black with silver toe New graphics• Warm, dry and breathable boot -

new SBR lace cover


Junior Junior Junior Junior Kid

ButterflyButterflyButterflyButterfly ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N1204012 Butterfly Jr. T4 JR Black with silver toe New graphics


new SBR lace cover

• Matching graphics to the

Butterfly ski

CT Jr.CT Jr.CT Jr.CT Jr. ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N10025 CT100 Jr. T4 JR Black with silver toe Carry over



• Lightweight


counter

SnowraiderSnowraiderSnowraiderSnowraider ModelModelModelModel NameNameNameName OutsoleOutsoleOutsoleOutsole CuffCuffCuffCuff Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N1204013 Snowraider T4 JR Black with silver toe New model

*Easy entry

*Lace free

*Light and durable

* Perfect play boot

* Warm and dry


Nano Carbon RaceNano Carbon RaceNano Carbon RaceNano Carbon Race ModelModelModelModel NameNameNameName HandleHandleHandleHandle BasketBasketBasketBasket StrapStrapStrapStrap ShaftShaftShaftShaft Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11400 Nano Carbon Race UHM Cork race handle UHM Contour Champion Strap 100% UHM carbon

Carbon RaceCarbon RaceCarbon RaceCarbon Race ModelModelModelModel NameNameNameName HandleHandleHandleHandle BasketBasketBasketBasket StrapStrapStrapStrap ShaftShaftShaftShaft Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11401 Carbon Race HS Cork race handle Aero basket Contour Race Strap 100% HS carbon


Carbon RaceCarbon RaceCarbon RaceCarbon Race ModelModelModelModel NameNameNameName HandleHandleHandleHandle BasketBasketBasketBasket StrapStrapStrapStrap ShaftShaftShaftShaft Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11402 Carbon Race 70 Cork race handle Race basket Contour Race Strap 70% carbon

N11403 Carbon Race 40 Cork race handle Race basket Contour Race Strap 40% carbon * Strong, light carbon pole

* Ergonomic cork handle reduces weight,

added comfort

* Race basket

* Easy in and out of strap

* All round performance pole

MADSHUS Line Presentation 2012 - Poles

* Very light and stiff pole

* High Strength carbon secures a powerful

and strong pole

* Aero basket

* Full cork handle reduces weight

* 3D molded strap - for perfect fit of the

hand, easy to get in and out

* Silicone grip inside the strap secures

perfect hold of the hand

* Full cork race hande reduces weight

* Strong and lightweight carbon pole

* Ergonomic cork handle reduces weight,

added comfort

* Race basket

* Easy in and out of strap

* All round performance pole

* Ultralight Modulus Carbon

* Extremely stiff and light pole

* Well balanced with a light pendelum

* 3D molded strap - for perfect fit of the

hand, easy to get in and out

* Silicone grip inside the strap secures

perfect hold of the hand

* Full cork race hande reduces weight

* Aerodynamic basket



CTCTCTCT ModelModelModelModel NameNameNameName HandleHandleHandleHandle BasketBasketBasketBasket StrapStrapStrapStrap ShaftShaftShaftShaft Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11404 CT60 - Red Cork race handle Soft snow basket Biathlon strap Carbon and glass

N11405 CT60 - Blue Cork race handle Soft snow basket Biathlon strap Carbon and glass

N11406 CT20 Cork race handle Soft snow basket Biathlon strap Carbon and glass * Entry level touring pole

* Ergonomic cork handle provides warmth

and comfort

* Easy in and out strap

* Valuable pole for this price segment

* Strong touring pole

* Ergonomic cork handle provides warmth

and comfort

* Easy in and out strap


Junior Junior Junior Junior Performance

Nano Carbon Race Jr.Nano Carbon Race Jr.Nano Carbon Race Jr.Nano Carbon Race Jr. ModelModelModelModel NameNameNameName HandleHandleHandleHandle BasketBasketBasketBasket StrapStrapStrapStrap ShaftShaftShaftShaft Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N11406 Nano Carbon Race Jr. Cork race handle Aero bakset Contour Race Strap 40 % carbon

Junior Junior Junior Junior Kid

CR jr.CR jr.CR jr.CR jr. ModelModelModelModel NameNameNameName HandleHandleHandleHandle BasketBasketBasketBasket StrapStrapStrapStrap ShaftShaftShaftShaft Sales ArgumentsSales ArgumentsSales ArgumentsSales Arguments

N1209001 CR Jr. Cork race handle Soft snow basket JR Biatlon Strap Fiberglass * All round pole

* Warm handle

* Comfortable and easy strap

* Soft basket

* Extremely light junior racing pole

* Properties and function as the adult pole

* Good performance and durability

* Comfortable grip on the cork handle

* Supportive fit from the contour race strap

* Aero basket

* Perfect pole junior racing and training

BaglineBaglineBaglineBagline

Model Model Model Model NameNameNameName Change vs Previous ModelChange vs Previous ModelChange vs Previous ModelChange vs Previous Model

505462 Drink Belt w/Bottle New model

505261 Waist Belt Bag New model

5052304 Thermobelt New model

505184 Race Day Backpack New model

505185 Nanosonic Backpack New colour

MADSHUS Line Presentation 2012 - New Model Accessories

Nanosonic backpack is designed for racing and training.

Anatomically built for best comfort and performance.

Hip and chest strap and seperate pocket for hydration.

Comfortable race day backpack for reliable gear

protection. Hip and chest strap.

The insulated bottle always keeps your drink at the

right temperature. Bottle can easily be removed for

cleaning. Dishwasher safe! Small storage pocket on top.

Volume bottle 1 liter.

Good size storage pocket with a side bottle holder.

Offset bottle design for easy access. Small pocket for

keys etc.




505186 Duffel Bag New model

505187 Travel Bag New model

5052309 Rifle Bag New colour

520563 Ski Strap Touring New colour

A durable duffel bag with a waterproof seal. Can be

carried as a standard duffel or a backpack with its tuck

away shoulder straps.

Reliable and durable travel bag with wheels.


HeadwearHeadwearHeadwearHeadwear


5102048 The M-Hat New shape

GlovesGlovesGlovesGloves


510118 Racing Glove New model

Light and comfortable racing glove. A Clarino palm for

perfect grip on the pole. Elastic and breathable fabric,

keeps you warm and dry. Perfect fit - no straps! Tested

and approved by the Madshus Team.

Warmer after ski hat for colder days. Wool/acrylic.



505162 Ski Bag (1-2 pairs) Carry over

505164 Ski Bag (5-6 pairs) Carry over

505166 Ski Bag (15 pairs) Carry over

505272 Pole Bag Carry over

520561 Ski Strap Racing Carry over

MADSHUS Line Presentation 2012 - Carry Over Accessories


HeadwearHeadwearHeadwearHeadwear


5102040 Lycra Race HatRace hat that keeps you

warm and dryCarry over

Ski HatWarm ski hat for training

and racing on colder days.Carry over

Vented Ski HatWarm ski hat for training

and racing on colder days.Carry over

5102321 Lycra Head Band Warm and comfortable. Carry over

5102034/-36/-39

5102032/-33/-47


GlovesGlovesGlovesGloves


510116 Madshus Mitten Carry over

510117 Thermo Glove Carry overPerfect glove for training that keeps you warm and dry.

Waterproof Lycra, Clarino palm and Thinsulate.

Comfortable lobster mitten that keeps your hands

warm on colder days. Windtech waterproof softshell,

Thinsulate inside.

marketing menu

Documents

new mold

thinner tip

perfect glide

responsive ski

perfect skis

flexible camber line

highspeed ski

perfect properties